This year's Father's Day promises to be more economical, according to a survey conducted by Koin, a pioneering fintech company in online installment payment solutions with 'Buy Now, Pay Later'. The research, which mapped consumers' purchasing intentions, revealed that almost 70% of Brazilians plan to spend between R$ 51 and R$ 250 on gifts for their fathers.
According to the data, 39.8% of respondents intend to spend between R$ 51 and R$ 150, while 30.1% plan to spend between R$ 151 and R$ 250. Another 7.3% said they will spend between R$ 251 and R$ 350, and 5.7% plan to invest between R$ 351 and R$ 500. A portion of 8.1% of consumers are willing to spend between R$ 501 and R$ 1000, and 8.9% stated that the value of the gift may exceed R$ 1,000.
Regarding the type of gift, 25.2% of consumers are expected to choose clothing and accessories, 16.3% perfumes and personal hygiene products, and 10.6% footwear. The survey also showed a drop in preference for electronics, which were chosen by only 8.1% of participants, in contrast to the 2023 survey, where they were more prominent.
The survey also highlighted changes in payment methods. Approximately 24.4% of consumers intend to use installment payment slips, while installment payment via Pix and traditional Pix will be used by 8.9% and 6.5% of consumers, respectively. Credit cards remain the leader, with 47.2% preference, followed by cash, with 8.9%.
“Our survey shows that Brazilian consumers are adapting to new payment options, seeking alternatives that are less burdensome on their budget and avoid credit card debt,” says Juana Angelim, Chief Operating Officer of Koin.
The data indicates a trend towards greater propensity for installment payments, with 40.7% of consumers planning to split the payment into two installments, 22% into up to five installments, and 17.1% into more than five installments. Only 20.3% of respondents opted for cash payment.
The survey was conducted between July 29th and August 2nd, with the participation of 150 people.
