Shopee released its results for the first 12 hours of the sixth edition of 11.11 – The Biggest Sale of the Year, the marketplace's main double-day event in Brazil. During this period, the platform broke records for access and orders in just half a day, surpassing the total sales volume of Black Friday 2024.
“11.11 started by demonstrating the strength of the event in Brazil. In the first few hours, we observed very positive results, with strong sales growth and a high volume of redeemed coupons. These numbers reflect how much the public trusts Shopee and recognizes the event as one of the main discount events of the year,” says Felipe Piringer, head of marketing at Shopee.
Consumers have been taking advantage of 11.11 to make purchases of higher-value items, highlighting the consolidation of the date as an important moment also for categories with a higher average ticket price. Home appliances accounted for more than 10% of sales in the first 12 hours of the day, rising two positions compared to the 2024 ranking.
Furthermore, for the first time, Furniture entered the best-selling categories, demonstrating a diversification of consumer profiles and strengthening Shopee as a complete destination for different types of purchases — from daily deals to major home investments. Other standout categories are Cell Phones and Accessories and home items.
Among the best-selling products are: Video game console, Smartphone, Hair dryer brush, Exercise bike and Microwave. The states with the highest number of purchases are: São Paulo, Minas Gerais, Rio de Janeiro, Paraná and Bahia.
Unlike last year's campaign, more than half of consumers (51%) opted for credit card as a payment method, surpassing PIX, used by 37% of users. The result reflects the positive impact of strategic partnerships established by Shopee, such as the one with Nubank for the 2025 campaign, which offered exclusive conditions and differentiated benefits to customers who chose to pay by card.
