Riverdata, a computer vision startup that uses proprietary artificial intelligence (AI) technologies to increase retail productivity, announced the addition of Cesar Bentim as its new advisory board member. With extensive experience in the pharmaceutical market, the executive brings expertise already recognized in Brazil to assist the company in its growth strategy and performance in the sector.
Bentim is 54 years old, holds a degree in Advertising from Anhembi Morumbi University and a postgraduate degree in Marketing from the Escola Superior de Propaganda e Marketing (ESPM). With this specialization, he developed skills in communication dedicated to the healthcare sector, market analysis, and strategies, accumulating experience in product management, sales teams, business management, and leading relationships with strategic partners at IQVIA. Furthermore, he is a professor at ESPM and the Fundação Instituto de Administração (FIA), where he is responsible for sharing his skills with future generations of professionals.
“My greatest motivation is to drive growth and optimize processes in a concrete way, exploring how I can use my experience to help companies thrive. And my participation in Riverdata is to combine my knowledge of the pharmaceutical market with the technologies offered by the startup, which has an extraordinary potential to revolutionize any retail segment,” says Bentim.
According to the survey "Artificial Intelligence in Retail," by Central do Varejo, 47% of Brazilian retailers will already be using AI in 2024. The research, which gathered 307 professionals, revealed that the main barriers for those who have not yet adopted the tool involve a lack of knowledge (52%) and infrastructure (26%) for implementation. Founded in 2020, Riverdata was created with the purpose of assisting companies in this process, offering a platform that increases store productivity through computer vision and artificial intelligence, providing insights that bring a return on investment (ROI).
In practical terms, the system integrates with AI to capture all consumer and establishment behavior, such as dwell time and average checkout queue wait time. Then, with the data collected and analyzed by the platform, the AI breaks down these and other key performance indicators through a conversational user interface. As a result, Riverdata users can transform raw data into strategic efficiency, knowing how they can improve the customer experience and optimize their employees' operations, for example.
Claudio Junior, CEO and founder of the startup, explains that Bentim's partnership with Riverdata reflects the company's commitment to strengthening its presence in the pharmaceutical segment, offering solutions for the sector's specific needs. “Cesar's arrival adds invaluable value to the team, as it strengthens our goal of empowering businesses in the sector with innovative and practical technologies based on real data. We believe that every entrepreneur can have a simple platform to understand the operation and return on investment of their business, and our focus is to offer this tool, which provides a visible and quantifiable return.”
