Xam tias yog ib hnub tseem ceeb tshaj plaws rau kev lag luam hauv Brazilian, Hnub Friday Dub qhib lub caij yuav khoom rau kev ua koob tsheej thaum kawg ntawm lub xyoo. Kev tshawb nrhiav cov khoom lag luam tau tsim ntau txhiab lab reais hauv Brazil - xyoo 2024, kev muag khoom tag nrho yog R $ 4.27 billion, nce 8.4% piv rau xyoo dhau los. Hauv cov nqe lus ntawm cov chav muag, qhov nce yog 9.4%, raws li kev tshawb fawb los ntawm Neotrust Confi, lub tuam txhab tshwj xeeb hauv kev daws teeb meem kev txawj ntse rau kev muag khoom hauv online.
Muaj ib txhia lag luam siv lub sijhawm uas muaj nyiaj ntau dua rau hauv kev lag luam thiab tsis txwv lawv tus kheej rau ib hnub ntawm kev tshaj tawm xwb, txuas ntxiv cov kev muab khoom plig thiab kev tshaj tawm thoob plaws lub hlis Kaum Ib Hlis. Ib qho kev hloov pauv uas kev ua lag luam pom yog tias hnub ntawd tsis txwv rau kev tshawb nrhiav cov khoom lag luam pheej yig, xws li cov khoom siv hluav taws xob, piv txwv li.
Raws li Leonardo Furtado, tus thawj coj ntawm Auto Shopping Internacional, lub khw muag tsheb uas coj ntau dua 25 lub khw muag tsheb ua ke hauv ib qho chaw. Raws li nws hais, tib neeg pom cov cib fim rau kev nqis peev loj dua, xws li kev yuav tsheb. "Lub sijhawm no ntawm lub xyoo tau dhau los ua lub tswv yim zoo rau kev muag khoom, txij li tib neeg siv lawv cov nyiaj hli 13th-hli thiab lub sijhawm Black Friday los ua kom tiav kev npau suav. Thiab hloov lub tsheb tsev neeg yog ib qho ntawm lawv," nws hais.
Leonardo kuj hais tias cov khw muag khoom siv lub sijhawm no los ntawm kev muab cov khoom lag luam thoob plaws lub hlis. "Peb yuav tsis txwv peb tus kheej rau hnub tim 28 xwb, hnub uas Black Friday poob rau xyoo no. Peb muaj ntau dua 1,500 lub tsheb siv lawm nrog cov nqi zoo nkauj thiab kev lees paub. Cov neeg siv khoom tuaj yeem xaiv qhov zoo tshaj plaws thiab pom qhov twg haum rau lawv cov peev nyiaj: them nyiaj txog li 60 zaus, them thawj zaug hauv xyoo 2026, thiab muaj peev xwm siv lawv lub tsheb siv los ua kev pauv pauv," nws xaus lus.
Hauv Brazil, kev muag khoom kwv yees tias yuav nce 16.5% hauv xyoo 2025 piv rau xyoo 2024, raws li kev tshawb fawb los ntawm lub tuam txhab kev sab laj Gauge koom tes nrog lub koom haum W3haus.
