Lub sijhawm ua ntej Hnub Txiv 2025 tsa kev ceeb toom rau cov neeg siv khoom thiab cov lag luam hauv Brazilian e-commerce. Raws li kev tshawb fawb tsis tau muaj dua los ntawm Serasa Experian, thawj thiab loj tshaj plaws lub tuam txhab datatech hauv Brazil thiab tus thawj coj hauv kev daws teeb meem kev dag ntxias, yuav luag 90,000 (87,557) qhov xwm txheej sim dag ntxias tau sau tseg hauv cov chaw lag luam e-commerce ntawm Lub Xya Hli 27 thiab Lub Yim Hli 10, kaum tsib hnub ua ntej hnub so. Tus lej no sib npaug rau kwv yees li 6,000 qhov xwm txheej ib hnub lossis ib qho kev sim txhua 15 vib nas this.
Qhov ntim no sawv cev rau yuav luag 4% ntawm tag nrho cov kev sim dag ntxias uas tau sau tseg thoob plaws xyoo 2025, ua kom pom tseeb tias cov neeg ua txhaum cai tuaj yeem siv cov hnub so zoo nkauj rau kev lag luam li cas, uas siv qhov zoo ntawm kev yuav khoom hauv online, kev tshawb nrhiav kev tshaj tawm, thiab kev xav tau ntawm cov neeg siv khoom hauv kev xaiv khoom plig. Qhov kev pheej hmoo ntawm kev dag ntxias uas pom thaum lub sijhawm ntawd yog 1.1%, txhais tau tias rau txhua 100 qhov kev lag luam uas tau tshuaj xyuas hauv e-commerce, tsuas yog ntau dua ib qho qhia tias muaj kev sim dag ntxias.
"Cov hnub so txhawb nqa kev muag khoom hauv online thiab tsim cov cib fim tseem ceeb rau cov lag luam thiab cov neeg siv khoom, tab sis lawv kuj ua rau muaj kev dag ntxias thiab kev dag ntxias ntau ntxiv. Cov neeg dag ntxias feem ntau siv qhov muaj neeg nkag mus ntau dua, kev maj nrawm yuav khoom, thiab kev tshawb nrhiav cov khoom lag luam los sim hla cov kab ke kev ruaj ntseg. Yog li ntawd, kev tiv thaiv yuav tsum muaj nyob thoob plaws tag nrho txoj kev taug kev, txij li kev txheeb xyuas tus neeg siv mus rau kev pom zoo rau kev lag luam, "Rodrigo Sanchez, Tus Thawj Coj ntawm Kev Txheeb Xyuas thiab Kev Tiv Thaiv Kev Dag Ntxwg Nyoog ntawm Serasa Experian hais.
Ntxiv rau qhov ntau ntawm qhov tshwm sim, daim ntawv soj ntsuam qhia tau hais tias kev sim dag ntxias muaj tus nqi nruab nrab siab dua li kev yuav khoom raug cai. Tus nqi nruab nrab ntawm daim pib rau kev dag ntxias yog R$ 989.83, thaum tus nqi ntawm kev lag luam raug cai yog R$ 547.53. Qhov sib txawv qhia tau hais tias kev sim dag ntxias muaj tus nqi siab dua 80.8%.
Saib cov lus qhia los ntawm Serasa Experian rau cov neeg siv khoom kom tsis txhob muaj kev dag ntxias hauv kev yuav khoom hauv online:
• Ceev faj txog cov nqe uas tus nqi qis dua qhov nruab nrab ntawm kev ua lag luam;
• Xyuas kom tseeb tias lub vev xaib lossis lub app yeej yog lub khw muag khoom raug cai li;
• Tsis txhob nias rau cov kev sib txuas uas tau txais los ntawm SMS, email, cov apps xa xov, lossis kev sib raug zoo hauv zej zog;
• Xyuas lub koob npe nrov ntawm lub khw ua ntej sau cov ntaub ntawv tus kheej lossis cov ntaub ntawv hauv tuam txhab nyiaj;
• Siv cov npav virtual rau kev yuav khoom hauv online thaum twg ua tau;
• Tsis txhob qhia cov passwords, cov lej pov thawj, lossis cov ntaub ntawv ntawm daim npav;
• Saib xyuas koj daim CPF (Brazilian taxpayer ID) tsis tu ncua kom paub txog tej yam txawv txawv uas koj ua.
Saib cov lus qhia no rau cov tuam txhab kom txhawb lawv txoj kev ruaj ntseg hauv online:
• Nqis peev rau hauv cov kev daws teeb meem tiv thaiv kev dag ntxias uas muaj ntau txheej txheem;
• Ua ke kev tshuaj xyuas kev sau npe, kev lees paub, kev siv biometrics, kev lees paub cov ntaub ntawv, thiab kev txawj ntse ntawm cov khoom siv;
• Saib xyuas tus cwj pwm txawv txawv thoob plaws hauv txoj kev yuav khoom;
• Tshuaj xyuas cov cai tiv thaiv kev dag ntxias ua ntej hnub so thiab lub sijhawm muaj neeg coob coob;
• Txo kev sib txhuam rau cov neeg siv khoom raug cai yam tsis muaj kev cuam tshuam rau kev ruaj ntseg;
• Siv cov ntaub ntawv thiab thev naus laus zis los kwv yees qhov txaus ntshai thiab tiv thaiv kev lag luam hauv lub sijhawm tiag tiag.
