Txoj kev los ua qhov Search Engine Optimization (SEO) rau e-commerce tau hloov pauv vim muaj kev sib koom ua ke ntawm Artificial Intelligence (AI) hauv cov cav tshawb nrhiav thiab lawv cov cuab yeej, xws li kev yuav khoom ntawm tus neeg sawv cev, thiab tus cwj pwm ntawm cov neeg siv khoom. Cov kws tshaj lij piav qhia txog qhov cuam tshuam ntawm cov kev hloov pauv no thiab yuav ua li cas hloov kho.
Nrog rau kev siv AI platforms ua cov cav tshawb nrhiav, Generative Engine Optimization (GEO) tau tshwm sim. "Cov no yog cov tswv yim tshawb nrhiav uas tsom mus rau AI, uas suav nrog, ntawm lwm yam, cov qauv semantic tshiab thiab lub koob npe nrov dua," piav qhia Flávia Crizanto, CEO ntawm Experta, lub koom haum SEO.
Hauv qhov xwm txheej no, lub funnel muag khoom, uas ua raws li cov laj thawj linear suav nrog kev paub, kev xav, thiab kev hloov pauv, tsis muaj txiaj ntsig lawm. SEO ib txwm muaj, uas ua haujlwm los nyiam tus neeg siv ntawm txhua theem ntawm lub funnel los ntawm cov lus tseem ceeb, tau hloov pauv lawm.
Flávia piav qhia tias txoj kev uas cov neeg siv tshawb nrhiav ntawm cov platforms tsis zoo li qub lawm. Niaj hnub no, lawv thov kom muaj kev daws teeb meem raws li tus kheej, ntxaws ntxaws, thiab txawm tias nyuaj. Qhov no ua rau AI ua ib hom kev lim dej txiav txim siab, muab kev sib piv tus nqi, kev tshuaj xyuas khoom, cov lus qhia txog kev siv thiab kev saib xyuas, cov yeeb yaj kiab qhia, kev tso saib cov kev tshuaj xyuas thiab cov lus pov thawj, ntxiv rau kev ua haujlwm ntawm lub npe lag luam.
"AIs suav tias cov ntsiab lus muaj nqis nrog txoj cai, kev paub dhau los, kev txawj ntse, thiab kev ntseeg siab, EEAT. Ntxiv mus, nws yog qhov tsim nyog los tsom mus rau cov ntaub ntawv pov thawj, uas suav nrog cov peev txheej hais; cov lus teb ncaj qha; thiab cov qauv semantic, nrog Hs zoo, "tus kws tshaj lij hais ntxiv.
Vim muaj kev tshawb nrhiav tshwj xeeb ntxiv thiab kev xa cov txiaj ntsig ntxaws ntxiv, cov neeg siv khoom twb siv cov neeg sawv cev yuav khoom, cov neeg sawv cev AI uas tshawb nrhiav, sib piv, thiab txawm tias ua tiav kev yuav khoom raws li tus neeg siv thov. "Nws yog thaum AI tsis yog tsuas yog pom zoo xwb, nws ua qhov kev yuav khoom rau koj, nrog koj txoj kev tso cai," piav qhia tus kws tsim qauv kev coj cwj pwm Paulo Crepaldi.
Yog li ntawd, lub hom phiaj yuav khoom ntawm cov neeg siv tuaj txog ntawm lub e-commerce yog siab dua li yav dhau los, uas cuam tshuam ncaj qha rau kev muag khoom, ua rau nws tsim nyog hloov kho kom tau txais txiaj ntsig ntawm cov cib fim.
Cov tswv yim lag luam e-lag luam
Hauv qhov chaw SEO thiab GEO tam sim no, kev tsim cov txuas tseem yog ib qho ntawm cov tswv yim tseem ceeb tshaj plaws rau kev nce qib digital thiab txhim kho qhov qeb duas organic ntawm cov hom lag luam hauv cov cav tshawb nrhiav, raws li cov kws tshaj lij.
Tsis tas li ntawd xwb, rau cov hom lag luam uas tab tom nrhiav kev nthuav lawv lub koob npe, kom pom tseeb thiab muaj koob npe nrov hauv online, kev ntiav ib tus kws tshaj lij PR digital yuav yog ib qho kev txav mus los zoo. Txoj haujlwm no muab cov txheej txheem kev sib raug zoo rau pej xeem los txhawb kom muaj hwj chim hauv ib puag ncig digital.
Rau ib lub vev xaib e-commerce kom pom thiab xaiv los ntawm AIs - uas yog, los ua qhov chaw raug cai los ntawm cov qauv lus hais - nws cov ntaub ntawv yuav tsum nyeem tau los ntawm cov neeg hlau txawm tias ua ntej tib neeg.
Ua kom lub tshuab nyeem tau txhais tau tias muaj cov ntsiab lus uas qhia txog lub hwj chim ntawm cov ntsiab lus, uas suav nrog cov lus piav qhia tob, kev sib piv, thiab cov ntaub ntawv khoom; nthuav qhia cov ntaub ntawv teeb tsa, cov cim qhia schema, uas txhawb nqa cov haujlwm txiav txim siab tseem ceeb; thiab muaj kev nkag siab meej, qhia meej tias cov khoom yog dab tsi, nws yog dab tsi, thiab teb cov lus nug ntawm cov neeg siv khoom.
Nws tseem ceeb heev rau cov lag luam e-commerce kom ceev faj thiab tsis txhob cuam tshuam kev nkag mus rau kev yuav khoom ntawm tus neeg sawv cev nrog kev siv cov pop-ups , captcha systems , lossis cov txheej txheem them nqi ntev . Qhov zoo tshaj plaws, cov khoom muag yuav tsum tau koom ua ke nrog cov tshuab tsis siv neeg.
"Rau cov neeg siv khoom, tsawg dua nias thiab ntau dua lub hom phiaj. Rau e-lag luam, nws yog ib qho tsim nyog los tsom mus rau qhov kev xaiv los ntawm tus neeg sawv cev, nrog rau cov catalog zoo meej, cov nqi hloov tshiab thiab cov khoom lag luam, cov cai xa khoom thiab xa rov qab meej, thiab them nyiaj , "Crepaldi taw qhia.
