Kev muag khoom ntawm xov tooj ntawm tes tau tsim nws tus kheej ua ib qho ntawm cov ntu muaj kev cia siab tshaj plaws ntawm kev lag luam digital. Nrog rau cov neeg siv khoom sib txuas lus ntau ntxiv, kev siv cov apps yuav khoom tau loj hlob sai heev hauv xyoo tas los no, ua ib txoj hauv kev tseem ceeb rau cov khw muag khoom uas tab tom nrhiav kev nthuav dav lawv qhov muaj thiab kev sib tw.
Raws li Sensor Tower's State of Mobile 2025 daim ntawv qhia, qhov kev lag luam no txuas ntxiv mus, vim muaj kev hloov pauv ntawm tus cwj pwm ntawm cov neeg siv khoom, kev nce qib hauv kev txawj ntse ntawm cov khoom siv (AI), thiab kev lag luam thoob ntiaj teb. Xav txog qhov xwm txheej no, kev nqis peev hauv hom lag luam no tsis yog ib qho kev xaiv xwb, tab sis yog qhov tsim nyog rau cov tuam txhab uas tab tom nrhiav kev tsim kho tshiab thiab loj hlob.
Kev loj hlob tas mus li ntawm kev lag luam mobile
Xyoo 2024, cov neeg siv khoom siv kwv yees li US $ 150 billion rau cov apps, nce 12.5% piv rau xyoo dhau los. Ntxiv mus, lub sijhawm nruab nrab txhua hnub rau ib tus neeg siv tau nce mus txog 3.5 teev, thiab tag nrho cov sijhawm siv rau cov apps tshaj 4.2 trillion, nce 5.8%. Cov ntaub ntawv qhia tau tias tib neeg tsis yog siv sijhawm ntau dua rau cov khoom siv mobile, tab sis kuj nce lawv cov nyiaj siv rau cov platform digital.
Lwm yam tseem ceeb yog kev nthuav dav thoob ntiaj teb ntawm cov khw muag khoom uas tsom mus rau cov khoom siv mobile. Cov tuam txhab zoo li Temu thiab Shein qhia tau tias nws ua tau li cas los nthuav dav kev lag luam thoob ntiaj teb los ntawm kev siv lub tswv yim digital zoo. Txawm li cas los xij, kev vam meej ntawm cov qauv no xav tau kev paub zoo dua ntawm tus neeg siv thiab kev sib koom ua ke zoo ntawm cov channel lub cev thiab digital.
Kev txawj ntse dag ua qhov zoo dua hauv kev sib tw
Daim ntawv tshaj tawm Sensor Tower kuj taw qhia tias cov ntawv thov AI tsim tau txog US $ 1.3 billion hauv cov nyiaj tau los thoob ntiaj teb, qhov nce ntxiv tseem ceeb piv rau US $ 455 lab hauv xyoo 2023. Tag nrho cov lej ntawm AI app rub tawm tau nce siab, ncav cuag 1.5 billion hauv xyoo 2024. Hauv kev muag khoom, AI ua rau muaj kev hloov kho tus kheej siab dua, cov lus pom zoo khoom raug dua, thiab kev paub sib tham uas ua rau cov neeg siv khoom koom nrog ntau dua. Cov thev naus laus zis kuj tseem txhim kho kev ua haujlwm zoo, txhim kho kev xa khoom thiab kev tswj hwm cov khoom muag raws li cov ntaub ntawv kwv yees.
Brazil: lub lag luam zoo siab
Brazil sawv tawm ntawm cov lag luam tshiab uas muaj kev cia siab tshaj plaws, nyiam cov neeg lag luam thoob ntiaj teb loj. Txawm hais tias muaj kev sib tw muaj zog, tseem muaj ntau lub sijhawm rau cov tuam txhab uas nkag siab txog qhov tshwj xeeb ntawm cov neeg siv khoom Brazilian thiab tuaj yeem hloov kho lawv cov tswv yim los pab txhawb rau kev yuav khoom hauv online thiab lub cev. Kev sib koom ua ke ntawm cov channel - lub cev, web, thiab mobile devices - tsis yog qhov sib txawv lawm, tab sis yog qhov tsim nyog rau kev lag luam. Cov tuam txhab uas tswj hwm kev sib xyaw ua ke cov kev paub no thiab muab cov kev pabcuam ntxiv nrog cov apps, xws li kev pabcuam rau cov neeg siv khoom, cov kev pabcuam ncaj ncees, thiab cov ntsiab lus tshwj xeeb, tau txais kev sib tw zoo dua.
Kev muag khoom hauv xov tooj ntawm tes yog lub cib fim zoo rau cov tuam txhab uas tab tom nrhiav kev tsim kho tshiab thiab nthuav dav los ntawm xyoo 2025. Kev loj hlob ntawm lub sijhawm siv app, kev nce qib hauv AI, thiab kev nthuav dav ntawm cov khw muag khoom thoob ntiaj teb yog cov yam tseem ceeb uas tsav tsheb txoj kev hloov pauv ntawm lub sector. Hauv Brazil, kev thov nce ntxiv thiab kev hloov pauv digital ntawm kev lag luam ua rau qhov xwm txheej zoo dua rau kev nqis peev. Rau cov khw muag khoom uas tseem tsis tau sib sau ua ke lawv qhov muaj nyob hauv ib puag ncig no, lub sijhawm ua haujlwm yog tam sim no. Kev hloov kho rau qhov tseeb no tsis yog tsuas yog ib qho kev hloov pauv xwb, tab sis yog qhov yuav tsum tau ua kom muaj kev sib tw.
