Kev Lag Luam Hauv Zej Zog yog ib qho kev hloov pauv loj hlob uas tab tom hloov pauv txoj kev muag khoom thiab cov kev pabcuam hauv online. Tus qauv lag luam tshiab no, uas tau pib hauv Suav teb thiab tau nrawm heev los ntawm kev sib kis thoob ntiaj teb, tam sim no muaj TikTok Shop nyob hauv nws qhov chaw. Lub platform no tau ua pov thawj txog lub peev xwm zoo hauv ntau lub tebchaws los txhawb kev muag khoom los ntawm kev sib koom ua ke tob ntawm cov ntsiab lus thiab kev yuav khoom hauv online, thiab thaum kawg nws tuaj txog hauv Brazil lub Plaub Hlis no.
TikTok Shop siv tus cwj pwm txaus siab tam sim ntawd ntawm cov neeg siv khoom digital tshiab. Raws li kev tshawb fawb hauv ntau lub khw, xws li Asmeskas, Askiv, thiab Es Xias, cov neeg siv TikTok feem ntau yuav yuav ncaj qha hauv lub app vim muaj kev lom zem, kev sib raug zoo, thiab kev yooj yim ntawm kev yuav khoom hauv ib qho chaw, hauv kev taug kev tsis muaj kev sib txhuam uas tso cai rau lawv ua tiav lawv cov kev xav tau ntawm cov neeg siv khoom yam tsis tau tawm ntawm lub platform.
Ib qho ntawm qhov sib txawv loj ntawm tus qauv lag luam tshiab no uas TikTok Shop coj los yog hom ntawv video luv luv ntawm lub platform, koom ua ke nrog lub khw online, uas, ntxiv rau kev ntes tau sai sai, kuj tseem ua rau muaj kev yuav khoom sai. Lub platform tso cai rau cov neeg tsim khoom thiab cov hom lag luam txuas ncaj qha mus rau cov khoom pom hauv cov yeeb yaj kiab, hloov pauv kev txaus siab mus rau hauv kev hloov pauv tiag tiag.
Raws li kuv nyuam qhuav qhia hauv kev xam phaj nrog qee qhov chaw tshaj xov xwm hauv TV, TikTok Shop tau pom tias muaj kev nce ntxiv ntawm kev muag khoom piv rau lwm cov qauv kev lag luam e-commerce ib txwm muaj, tej zaum yuav ncav cuag txog li 10 npaug ntawm cov txiaj ntsig. Qhov no yog tshwj xeeb tshaj yog vim muaj kev sib txuas lus ntawm cov neeg siv nrog cov neeg muaj feem cuam tshuam thiab cov ntsiab lus tsim los ntawm cov khoom siv, uas ua rau muaj kev ntseeg siab thiab kev ntseeg siab rau cov khoom lag luam - tsis txhob hais txog qhov ceev ntawm kev yuav khoom hauv lub app, ua rau muaj kev yuav khoom sai dua.
Lwm yam tseem ceeb uas ua rau TikTok Shop ua tiav yog qhov kev paub ntawm tus neeg siv, uas tau tsim kho kom zoo rau xov tooj ntawm tes. Hauv qhov xwm txheej uas txhua ob feeb suav kom ntes tau tus neeg siv khoom lub siab, qhov kev yooj yim ntawm kev taw qhia thiab qhov yooj yim ntawm kev them nyiaj sib xyaw ua ke yog qhov tseem ceeb rau kev txo cov nqi tso tseg ntawm lub laub yuav khoom.
TikTok tsis yog tsuas yog lub platform video xwb
TikTok tau ntev dhau los ua lub platform video luv luv thiab seev cev. Niaj hnub no, nws yog ib qho xwm txheej uas txhais dua qhov kev sib tshuam ntawm kev lom zem thiab kev lag luam, tsav los ntawm kev lag luam mloog zoo - qhov xwm txheej uas lub sijhawm siv rau kev tshaj xov xwm ncaj qha txhais tau tias yog lub sijhawm ua lag luam. Hauv cov lag luam zoo li Tebchaws Meskas thiab Indonesia, TikTok Shop tau tsim US $ 33 billion hauv xyoo 2024, tus lej uas qhia txog lub zog ntawm ciam teb tshiab ntawm kev lag luam hauv zej zog. Hauv Brazil, qhov chaw cov neeg siv siv ntau dua 30 teev hauv ib hlis ntawm lub app, nws tuaj txog cog lus tias yuav co lub khw e-commerce, uas tuaj yeem tsim yuav luag R $ 39 billion hauv lub tebchaws los ntawm 2028 (raws li kev tshawb fawb tso tawm los ntawm Santander bank).
Qhov kev nce qib ntawm TikTok Shop muaj feem cuam tshuam nrog kev hloov pauv ntawm tus cwj pwm ntawm cov neeg siv khoom. Peb nyob hauv lub sijhawm uas kev mloog zoo yog qhov khoom muaj nqis tshaj plaws, thiab cov platforms uas tswj tau nws - zoo li TikTok, nrog nws cov algorithm uas tau teeb tsa zoo - dhau los ua cov tsav tsheb ntawm kev muag khoom.
Kev lag luam hauv online (e-commerce) muaj 13% ntawm kev muag khoom thoob ntiaj teb, thiab kev lag luam hauv zej zog, uas tsav los ntawm cov neeg muaj feem cuam tshuam thiab cov ntsiab lus immersive, yog nthwv dej tom ntej - uas tau txhim kho los ntawm kev siv lub tswv yim zoo ntawm kev txawj ntse hauv hyper-personalization. Yog li, thaum tus neeg siv saib cov yeeb yaj kiab nyob ntawm tus tsim khoom sim cov khoom zoo nkauj, kev yuav khoom tuaj yeem ua tiav hauv vib nas this, yam tsis tau tawm hauv lub app. Qhov no tshem tawm kev sib txhuam thiab txhawb kev yuav khoom tsis xav, uas yog lub plawv ntawm kev muag khoom.
Lub platform ua haujlwm hauv cov tebchaws xws li Tebchaws Meskas, UK, Tuam Tshoj, Mexico, thiab Indonesia, qhov twg cov yam ntxwv sib xyaw ua ke - xws li cov cim yuav khoom hauv cov yeeb yaj kiab, cov khoom lag luam qhia, thiab cov kwj deg nyob - ua kom yooj yim rau kev taug kev ntawm cov neeg siv khoom. Piv txwv li, hauv Indonesia, 9 ntawm 10 lub khw muag khoom TikTok Shop loj tshaj plaws hauv xyoo 2024 yog cov khw muag khoom zoo nkauj thiab cov khw muag khoom saib xyuas tus kheej, ib feem uas kuj tau tswj hwm cov kwj deg nyob uas tau nyiaj ntau tshaj plaws hauv Tebchaws Meskas. TikTok txoj kev npaj suav nrog kev txhawb siab kom nyiam cov neeg muag khoom, xws li 90-hnub tsis muaj nqi thiab xa khoom dawb, cov tswv yim uas tuaj yeem rov ua dua hauv Brazil kom ua kom nrawm dua.
Khw Muag Khoom TikTok
Hauv Brazil, TikTok Shop tuaj txog rau lub Plaub Hlis 2025 tshwm sim hauv ib puag ncig ntawm kev sib tw hnyav. Cov tuam txhab loj xws li Mercado Livre (uas tau sau GMV ntawm US $ 51.5 billion hauv 2024), Amazon, thiab Shopee tswj hwm kev ua lag luam, tab sis lub platform Suav tau twv rau nws lub peev xwm tshwj xeeb los sib xyaw cov ntsiab lus thiab kev lag luam. Brazil yog lub chaw soj nstuam zoo tagnrho rau kev lag luam hauv zej zog: yim ntawm kaum tus neeg siv TikTok qhib lub app txhua hnub, thiab 56% ntawm kev yuav khoom hauv online yog ua thaum hmo ntuj, lub sijhawm siv ntau tshaj plaws ntawm lub platform. Ntxiv mus, cov ntaub ntawv tseem ceeb - 62% ntawm cov neeg siv yog nyob nruab nrab ntawm 10 thiab 29 xyoo, thiab 57% yog poj niam - sib haum xeeb zoo nrog cov pawg xws li kev zoo nkauj, zam, thiab kev noj qab haus huv, qhov pib ntawm TikTok Shop.
Qhov kev sib koom ua ke ntawm cov algorithm, cov ntsiab lus, thiab kev them nyiaj yog qhov sib txawv tseem ceeb. Thaum cov platform ib txwm siv kev tshawb nrhiav khoom nquag, TikTok Shop siv kev tshawb pom organic: cov yeeb yaj kiab influencer, cov qauv viral, thiab cov lus pom zoo tus kheej coj tus neeg siv mus yuav khoom. TikTok lub cav tshawb nrhiav twb muaj zog lawm, tab sis tam sim no nws yuav txuas ncaj qha mus rau qhov kev nthuav qhia khoom. Xav txog tus neeg siv tshawb nrhiav "kev saib xyuas tawv nqaij rau cov tawv nqaij oily" thiab nrhiav tsis yog cov lus qhia xwb, tab sis kuj tseem muaj cov khoom hais, kev tshuaj xyuas, thiab cov kev xaiv yuav khoom txhua yam hauv ib qho chaw.
Rau cov neeg muag khoom, txoj hauv kev tshiab no yuav xav tau kev muaj tswv yim. Cov ntsiab lus tseeb thiab kev koom tes nrog cov neeg tsim khoom yuav tseem ceeb rau kev tsim kev ntseeg siab, tshwj xeeb tshaj yog nyob rau hauv kev ua lag luam uas 48% ntawm cov neeg siv khoom tsis ntseeg kev tshaj tawm ib txwm muaj, raws li Opinion Box. Ntxiv mus, kev thauj mus los - ib qho tseem ceeb hauv Brazil - yuav yog qhov kev sib tw thawj zaug. Thaum nyob hauv UK TikTok tswj kev xa khoom, ntawm no lub platform yuav vam khom kev koom tes nrog cov neeg nqa khoom hauv zos, ua raws li tus qauv tau txais yuav hauv Mexico.
Txawm li cas los xij, kev sib tw tsis pw tsaug zog. Amazon txo cov nqi rau nws cov neeg muag khoom los ntawm 3% thaum Lub Ob Hlis 2025, thiab Mercado Libre nthuav dav nws lub ecosystem nrog Mercado Pago, uas twb tswj hwm US $ 6.6 billion hauv credit. Shopee thiab Temu sib tw rau tus nqi qis, thaum cov npe hauv tebchaws xws li Magazine Luiza nqis peev rau cov kwj deg nyob, cov yam ntxwv tshiab, thiab kev koom ua ke nrog cov neeg muaj feem cuam tshuam. Hauv cov ntsiab lus no, TikTok Shop yuav xav tau ntau dua li qhov kis: nws yuav xav tau kev ua haujlwm zoo, kev txhawb nqa tus neeg muag khoom, thiab kev nkag siab tob txog Brazilian kev cai lij choj thiab se tshwj xeeb.
Txawm li ntawd los, lub peev xwm tseem tsis tau lees paub. Santander kwv yees tias lub platform no yuav ntes tau txog li 9% ntawm lub teb chaws cov khoom muag online los ntawm xyoo 2028. Qhov no qhia txog kev hloov pauv uas tsis tuaj yeem hloov pauv tau: kev muag khoom yav tom ntej yuav tsis raug faib ntawm online thiab offline, tab sis ntawm cov kev paub uas koom nrog thiab cov uas tsis tuav kev mloog. TikTok Shop yog nyob rau pem hauv ntej ntawm qhov kev hloov pauv no.
Yog li ntawd, rau cov hom lag luam thiab cov neeg muag khoom, kev hloov kho kom haum rau qhov ceev ntawm lub platform no, qhov twg cov qauv tshiab yug los thiab tuag hauv ob peb teev xwb, yuav tseem ceeb heev. Cov neeg uas paub txog kev muag khoom yam tsis cuam tshuam rau kev siv khoom yuav tsis tsuas yog tau txais kev muag khoom xwb, tab sis kuj yuav muaj kev ntseeg siab thiab kev nce nqi ntawm lawv cov nqi lag luam.
