Ko te tīmatanga o te tau 2026 he tohu nui mō ngā kaihokohoko ki te mārama ki ngā au, ngā auahatanga, me ngā wero o te rāngai. Nā te mea i tū ngā kaupapa matua e rua i aro ki te rāngai: i te marama o Hānuere, NRF 2026 (i New York); i te marama o Pēpuere, EuroShop (i Tiamana). Mā te whai i ēnei me te whai wāhi atu ki ngā mahi pai e wātea ana, e whakaatu ana hoki kei te rite te hokohoko o Brazil ki te toenga o te ao i roto i te whakamahinga o te hangarau. Ā, i ētahi wā, he matatau ake.
Kotahi te raruraru i kitea e au he mea nui – i tāwāhi, i konei hoki – ko te korenga o ngā kaimahi mohio. He maha ngā whai wāhitanga e tuwhera ana, engari kāore i te nui ngā tāngata hei whakakī i aua whai wāhitanga. I tēnei whakaaro, he mea nui te whakamahi i te hangarau me ngā tukanga pai kia haere tonu ai ngā mahi.
Heoi, he rerekētanga nui te ahurea i roto i te whakahaere whata i waenga i te hokohoko o Ūropi me Brazil. I Ūropi, he tikanga te whakahaere: he wāhi pumau tō ia hua, he 'wāhitau' kua tautuhia i roto i te toa. Mēnā ka pau te taonga, ka noho kau te wāhi, he tohu mārama kei te hiahia kia whakakīia anō te taonga me te pupuri i te arorau o te rarangi taonga. I konei, ka kitea he mea kāore e whakaaetia te whata kau, ā, he mea noa te neke i ētahi atu hua hei 'whakakī i te āputa'. Ahakoa ko te whāinga kia mau tonu te āhua o te whata kī tonu, ka whakararuraru tēnei whakaaro i te wāhitau o te toa. Ko te mutunga iho he mahi iti ake te whai hua, nā te mea ka whakararu i te whakakīia anō o te taonga me te whakahaere i ngā taonga. Ehara i te whakaae ki te kore o ngā hua te take, engari ko te mārama ko te huna i te raruraru ka whakararu i ngā hua ka puta mai i tētahi toa kua whakaritea pai.
Ko te mea pono, ko te kaupapa matua – i NRF me Euroshop – ko te whakamahinga whaihua o te matauranga horihori. Mēnā i ētahi tau kua pahure ake nei i kōrero tātou mō te AI hei ariā, ināianei kua kite tātou i tōna whakatinanatanga i roto i ngā taputapu e whakaoti rapanga mau tonu ana i roto i tā tātou rāngai. Ko tētahi o ngā tauira tino whai pānga ko te whanaketanga o te mōhio ki ngā whakaahua. Mā ngā kāmera e whakanohoia ana ki runga i ngā whata, tae noa ki ngā karetao motuhake e huri haere ana i roto i te toa ka mahi i ngā arotake whata i te wā tonu, ka tautuhi i ngā taonga e pau ana i te wā tonu ka puta. Ka whawhai tika tēnei ki ngā mea e rua e whakamate ana i te hua nui: ko ngā pakaru o ngā mahi me ngā hoko ngaro nā te kore o ngā hua. Hei tāpiri, ka tere ake te tirotiro whaiaro e tēnei hangarau, ka tautuhi i ngā hua, ngā huawhenua, me ngā kākano matomato me te kore he waehere pae, ka nui ake te rere me te kore waku o te wheako o te kiritaki.
Hei tauira Pākehā, kei a tātou te mekameka Tiamana Penny, e whakahaerehia ana i raro i te tauira whakahekenga pakeke, ko te tikanga e tuku ana i ngā utu iti rawa i runga i te mākete mā te tino whai huatanga o te whakahaere, he iti noa te kohinga, me te mahi iti me te iti o ngā kaimahi. Ko te mea e taea ai e te mahi te noho kaha ko tōna whakaurunga ki te umanga, me ngā papa me ngā pouaka kua whakaritea kia whakatakotoria tika ki te rohe hoko. Ko tētahi atu toa i kitea e au he tino pai ko Recheio, he toa Pōtikī e whakahaerehia ana i runga i te tauira Cash & Carry. He otinga tā rātou e whakamahi ana te kaihoko i te matawai hei rēhita i ā rātou hua i a rātou e hokohoko ana, kātahi ka whakatakotoria te kaata katoa ki runga i te tauine ka utu i te kiosk. He tauira ratonga-whaiaro mō ngā rahinga hoko nui e tino pai ana te mahi.
Nā ēnei huihuinga me ngā whai wāhitanga ki te toro atu ki ngā mahi hokohoko hūpermakete huri noa i te ao kua whakaatu mai ki a tātou ko te heke mai o ngā hūpermakete he mea whakauru, he atamai, ā, ko te mea nui, he arotahi ki te wetewete i ngā tīma mai i ngā mahi auau kia taea ai e rātou te whakatapua ki ngā mea tino nui: te wheako o te kiritaki. Kua whanake ngā tapanga hiko hei hongere mōhiohio, kua noho ngā karetao hei papaaho arotake maha-mahi me ngā papaaho pāpāho hokohoko, ā, kua noho te AI hei kaiwhakahaere nui mō te whai huatanga. Mō te rāngai hūpermakete o Brazil, he mārama te karere: ko te haumi ki te whakauru i ēnei hangarau ehara i te mea he kōwhiringa, engari ko te ara e kore e taea te karo ki te tipu me te hiranga i roto i te mākete e huri haere tonu ana.
*Nā João Giaccomassi, Kaiwhakahaere Hua mō te Hokohoko Supermarket i TOTVS.
