E matapaetia ana ka whakanui ake te Rā o ngā Pāpā i ngā hokonga hokohoko o Brazil, ā, ka pupuri tonu i te tere tipu o te hokohoko ipurangi. E ai ki ngā rangahau a te Brazilian Association of Artificial Intelligence and E-commerce (Abiacom), me whakaputa e te rā nei he R$ 10.56 piriona i roto i ngā hokonga hokohoko mamati i te tau 2026, he pikinga 10.81% ki te whakataurite ki te R$ 9.53 piriona i tuhia i te tau kua hipa. Heoi, ehara i te pikinga noa iho o te rahinga o ngā hoko, ko ngā raraunga mai i Awin, tētahi o ngā tūāpapa hokohoko hononga nui rawa atu o te ao, e tohu ana i tētahi panonitanga nui i roto i ngā kōtaha kaihoko.
E whakaatu ana te tātari i te mahi a ngā hoa hokohoko nui i roto i ngā wāhanga ahua, hākinakina, momo noho, me te hangarau kua tīmata ngā kaihoko ki te aro ki ā rātou hoko ki ngā hua tāpiri uara teitei ake, me te whakanui ake i te utu tīkiti toharite me te whakarerekē i te ranunga o ngā hoko a ngā tāne. I roto i te nuinga o ngā mahi i tātarihia, kua ngaro te mana o ngā wāhanga e hono ana ki te whakakapinga, pērā i ngā tīhāte taketake, ki ngā hinu kakara utu nui, ngā hū hākinakina, ngā hāte polo, ngā tarau tiini, ngā taputapu whakapaipai, me ētahi atu kōwhiringa he uara teitei ake.
Hei tauira, i roto i te wāhanga ahua, i piki ake te wāhi o ngā hua tāne ki te tapeke moni whiwhi mai i te 10.38% ki te 11.18%, ā, i piki ake te wāhi o ngā waeine i hokona mai i te 8.72% ki te 9.41%. Ko te mea matua i akiaki i tēnei tipu ko ngā hinu kakara tāne utu nui. Tata ki te rua te pikinga o te wāhi moni whiwhi o tēnei wāhanga, mai i te 0.71% ki te 1.34%, ā, i piki ake te moni whiwhi o ia rā mā te 42% pea i te wā i mua i te Rā o ngā Pāpā. He rerekē, ko ngā wāhanga tuku iho pēnei i ngā tīhāte, ngā hāte, me ngā koti i whakaatu i te tipu iti, e tohu ana ko te pikinga o ngā hoko he nui ake te hononga ki te hoko koha utu nui i te whakahoutanga o ngā kākahu tāne.
Ko taua whanonga anō hoki kei roto i te rāngai hokohoko kakahu utu nui. I te wiki i mua i te Rā o ngā Pāpā, ko te moni whiwhi mai i ngā hua tāne he 45.4% teitei ake i te wiki o mua. I te pikinga ake o te moni whiwhi i te maha o ngā taonga i hokona, i piki ake te utu tīkiti toharite. Ko ngā hua tāne i runga ake i te R$ 500 i piki ake tata ki te 47%, nā ngā kāwai pēnei i ngā hāte polo, ngā hāte, ngā koti, ngā hu, me ngā kākahu tāne. He mea nui tētahi atu raraunga: ahakoa i ngā wiki noa ka aro nui ngā hoko ki ngā taonga taketake me ngā taonga whakakapinga, i te wā o te kaupapa i kitea he nekehanga mārama ki ngā hua utu nui ake me ngā waitohu utu nui.
E ai ki a Rodrigo Genoveze, te kaiwhakahaere rohe o Awin mō Amerika Latina, e whakaatu ana ngā raraunga kua rerekē te arorau hoko a ngā kaihoko mō tēnei rā. "Ko tā mātou i kite ai, ehara i te mea ko ngā kaihoko anake e hoko ana i ngā taonga kounga teitei ake mō te Rā o ngā Pāpā, engari ko te hoko i ngā taonga kounga pai ake. Engari ko ngā taonga taketake te mea nui, kei te haumi rātou ki ngā hua he nui ake te uara e kitea ana, pērā i ngā hinu kakara, ngā hu, me ngā taonga utu nui. Mā tēnei whanonga ka piki ake te uara hoko toharite, ā, e whakaatu ana, i ngā hararei, ko te āhuatanga kare ā-roto te mea nui ake i roto i te whakatau hoko."
Kei te hurihia hoki e te ahua hākinakina te āhua o ngā hokohoko
E kitea ana hoki te ia o te hokohoko taonga hākinakina. I roto i tētahi mekameka nui motuhake, i piki te wāhi o ngā hua tāne i roto i te moni whiwhi mai i te 53.6% ki te 61.9%, he pikinga o te 8.3 ōrau. Ahakoa i piki noa te moni whiwhi a ngā tāne mā te 1.7% i taua wā, i heke te toenga o te mahi, e whakaū ana i te mahi a te kāwai i peia e te wā o te Rā o ngā Pāpā.
Ko te tipu i aro nui ki ngā wāhanga e pā ana ki te oma me te whakangungu, me te arotahi ki ngā hū oma kounga teitei, ngā mātaaratanga hākinakina GPS, me ngā hua e aro ana ki te mahi.
I tētahi atu mahi i roto i te wāhanga taonga hākinakina i tātarihia e Awin, i piki ake te wāhanga o te wāhanga tāne mai i te 58.9% ki te 59.8%, ā, i piki ake te wāhanga o ngā waeine i hokona mai i te 64.6% ki te 65.6%. Heoi, i puta te panoni nui i roto i te ranunga hua: i piki ake ngā hu mai i te 67.3% ki te 77.4% o te moni whiwhi a ngā tāne, ā, i whiwhi hoki ngā taputapu i te wāhanga mākete. Ko tētahi o ngā tauira utu nui i tātarihia i whakareatia tana moni whiwhi mā te 7.5 ngā wā tata ki te wā i mua i te Rā o ngā Pāpā, ā, i whakakaha ake te hiahia mō ngā hua uara-tāpiri teitei ake.
Ka whakanuia e te moni whakahoki ngā wāhanga uara nui ake
I kitea tētahi atu ia āhuatanga e Awin i roto i ngā kaupapa whakahoki moni i whakahaerehia e tētahi toa kakahu nui. I mua i te kaupapa whakatairanga, tata ki te 10% o ngā hoko i mahia mā te hongere i ahu mai i te wāhanga tāne. I te wā o te kaupapa Rā o ngā Pāpā, i piki ake tēnei wāhanga ki te 15%, he tipu 50% tēnei i roto i te wāhanga.
Haunga te pikinga ake o te whai wāhi mai, i kitea anō hoki he panoni nui ki te āhua o ngā hoko. I ngaro te mana o ngā taonga taketake ki ngā tarau tiini, ngā tarau poto, me ngā taonga utu nui ake, ā, i piki ake ai te uara ota toharite (AOV) me te kanorau o te ranunga kāwai tāne.
E ai ki a Genoveze, e whakaatu ana tēnei whanonga ka taea e ngā kaupapa mahi te arahi i te tono ki ngā kāwai rautaki ake. "Ina mahi tahi te moni whakahoki, ngā kaihanga, me te hokohoko hononga, ka mutu te whakataetae a te whakatairanga i runga i te utu anake. Ka āwhina i te kaihoko ki te kimi i ngā hua he nui ake te uara e kitea ana, ā, ka hangaia he taiao pai hei whakanui ake i te uara ota toharite me te kore e whakawhirinaki anake ki ngā hekenga kaha."
E whai ana te hangarau i tōna ake aunekeneke
I roto i ngā wāhanga i tātarihia e Awin, ko te rāngai hokohoko hangarau anake i whakaatu i ngā whanonga rerekē. I roto i tēnei rāngai, kāore i kitea he tohu mārama o te pānga o te Rā o ngā Pāpā ki te kai. Ko te tipu i kitea i aro nui ki ngā wāhanga e hono ana ki te ao petipeti me te ao mahi-teitei, pērā i ngā kāri ataata, ngā tukatuka, ngā papatohu, me ngā taputapu utu nui.
E ai ki a Awin, e whakaatu ana tēnei ahakoa he kaha te aro o te ahua, ngā hākinakina, me te momo noho ki ngā rā whakanui, ko ngā wāhanga pēnei i te hangarau kei te ārahi tonuhia e ngā au o te mākete me ngā whakarewatanga hua. "Ina whakamahi ngā waitohu i ngā rautaki mahi, ngā kaihanga, te whakahoki moni, me ngā ihirangi i roto i te huarahi whakauru, ka taea e rātou te aro pai ake ki te hiahia hoko a te kaihoko. Ko te hua he ranunga whai tohu ake, me te nui ake o ngā hua utu nui me te pai ake o te hua mō ngā kaihokohoko," te kī a Genoveze.
