Ko te Rā o ngā Pāpā te wā tuatahi nui o te haurua tuarua o te tau mō ngā mano tini o ngā kaihokohoko ki te whakamātautau i ā rātou rautaki hokohoko. Ahakoa te tipu haere o te rapunga mō ngā otinga matauranga horihori hei whakahaere aunoa i te ratonga kiritaki, te rapu kaihoko, me te whakahaere whanaungatanga, kei te piki haere te pātai i waenga i ngā rangatira pakihi: he pai te haumi ki te AI i mua i te hanganga o te mahi hokohoko? Ki ngā tohunga, ko te whakautu he iti ake i te whiriwhiri taputapu, engari kei te pakeke o te pakihi.
a Hugo Silveira, he kaipakihi, he kaiwhakatakoto rautaki tipu, me te kaiwhakaū o Grupo HRZ, he kamupene pupuri e tohunga ana ki te tipu pakihi, te whakateretere hoko, me te whakapiki moni whiwhi, he maha tonu ngā kamupene e tīmata ana i tā rātou panonitanga mamati i te wāhi hē.
E ai ki a ia, ka whakarei ake te mātauranga horihori i ngā mea kua oti kē te mahi. "He maha ngā wā ka pātai ngā rangatira pakihi ko tēhea mātauranga horihori me hoko e rātou. Ko te pātai tika, mehemea kua mārama ngā tukanga a te kamupene, kua tautuhia ngā tohu, me te whakahaere kua whakaritea. Mena kāore he hanganga o te mahi, ka tere ake ngā hapa i te AI. Ina he tikanga, he aroturuki, me te whakahaere, ka whakanuia te hua," tana whakakitenga.
Mā ngā whanaketanga hangarau ka whakamārama i tēnei ia. E ai ki te Pūrongo Taupū AI 2025 a Te Whare Wānanga o Stanford, i eke te haumi tūmataiti o te ao ki te mātauranga horihori ki te US$252 piriona i te tau 2024, he pikinga 26% mai i te tau i mua. E whakaatu ana tētahi rangahau a McKinsey i whakaputaina i te tau 2025 kua whakamahia kētia e te 78% o ngā whakahaere o te ao te mātauranga horihori i roto i te iti rawa i te kotahi wāhanga o ā rātou pakihi, ā, ka whakapūmau i te hangarau hei kaupapa matua i roto i ngā rautaki umanga.
I roto i te mahi, ka taea e te matauranga horihori te whakautu ki te whakapā tuatahi a te kiritaki, te tohu i ngā arataki, te tuhi aunoa i ngā mōhiohio ki te CRM, te tohatoha i ngā whai wāhitanga ki waenga i ngā kaihoko, te whakahaere i ngā mahi whai muri, me te aroturuki i ngā tono tuwhera. Ka whakaitihia e ēnei mahi te wā e pau ana ki ngā mahi whakahaere, ā, ka taea e te tīma hoko te arotahi ki ā rātou mahi ki te whiriwhiringa, te whakahaere whanaungatanga kiritaki, me te kati i ngā hoko.
a João Vinas, he miihini e tohunga ana ki te CRM, te aunoatanga hokohoko, me te matauranga horihori e whakamahia ana ki ngā hokohoko, he hoa mahi hoki i Grupo HRZ, ko te tīmatanga me hanga ko te tukanga kia aunoatia. "I mua i te whakatūnga o tētahi kaihoko AI hei whakahaere i ngā waeatanga, me mōhio te kamupene ki ngā mea me tupu ki ia kiritaki i muri i te whakapā tuatahi. Ko wai ka whiwhi i tēnei arahi? Kia pēhea te roa? He aha ngā mōhiohio me kohia? Āhea te kaihoko ka tae mai? E hia ngā nganatanga whakapā ka mahia? Ka taea e te hangarau te whakahaere i tēnei arorau i te tauine nui, engari me noho tuatahi tēnei arorau," tana kī.
E whakaū ana te pūrongo a HubSpot mō te Āhua o te AI i roto i ngā Hokonga 2025 i tēnei ia, e whakaatu ana ko ngā tono e whakamahia nuitia ana e ngā tīma hokohoko e pā ana ki te whakahaere aunoa i ngā mahi whakahaere, te whakaputa īmēra, te whakahaere rangahau kiritaki, me te whakahou i ngā tuhinga hoko. Heoi, ko te pikinga o te hua ka whakawhirinaki tika ki te kounga o te mahi.
E ai ki a Silveira, he wā tika tēnei hei whakatinana i te mātauranga horihori. Ko ngā kamupene kāore anō kia whai turanga kiritaki kua whakaritea, kāore hoki i te mōhio ki ā rātou tohu mahi matua, kāore rānei e aroturuki i te mahi a ā rātou awa hokohoko, kāore e kaha ki te tango uara mai i te hangarau. "Ko te hapa ko te whakapono ka taea e te mātauranga horihori te whakarite i tētahi kamupene koretake. Kei te kounga o ngā mōhiohio ka riro mai i a ia me ngā tukanga ka tūtakihia e ia. Ki te kore ēnei tukanga e wātea, ko te hokinga mai he iti iho i te mea i tumanakohia.".
E ai ki te tohunga, e tohu ana ētahi tohu me whakarite tonu e te kamupene āna mahi i mua i te haumi ki te aunoatanga:
- kāore e whakamahi i te CRM i ngā wā katoa;
- Kāore i a ia he awa hokohoko kua tautuhia pai;
- He roa rawa te wā e whakautu ai ki ngā kiritaki;
- Kāore e whai i te reiti tahuritanga hoko;
- kāore e mōhio ko ēhea ngā hongere e whakaputa moni nui ana;
- Kāore e pupuri ana i tētahi hītori o ngā whanaungatanga ki ngā kiritaki.
E kī ana a Vinas, kāore te kamupene e hiahia ki te tatari kia tino tika te mahi hei tīmata ki te whakamahi i te mātauranga horihori. Ko te mea nui ko te kaha ki te ine i ngā mea i tupu i mua i te whakatinanatanga hei whakataurite i te mahi i muri mai. "Ki te kore te rangatira pakihi e mōhio i tēnei rā ki te roa o te wā e hiahiatia ana hei whakautu ki tētahi arahi, e hia ngā hoapā ka huri hei whai wāhitanga, me te maha o ngā whai wāhitanga ka mutu hei hoko, e kore hoki e taea e rātou te whakaatu i te whakapai ake o ngā hua e te AI. Mā te aunoatanga me te kore he turanga ka huri te haumi hangarau hei petipeti," tana whakamārama.
Kia whakatūria ēnei kaupapa matua, ka tīmata te mātauranga horihori ki te mahi hei whakatere i te tipu. He mea nui ake i te whakatinanatanga o ngā taputapu hou ko te aroturuki i ngā tohu e whakaatu ana mēnā kei te puta he hua mai i te haumitanga.
I roto i ngā tawhā matua me aro turuki ko:
- Te whakaiti i te wā urupare toharite a te kiritaki;
- Te pikinga o te tere tahuritanga;
- te pikinga o te maha o ngā arotakenga whai muri i mahia;
- Te whakaiti i ngā whai wāhitanga kua ngaro;
- te pikinga o te hua o ia kaihoko;
- te tipu o te utu tīkiti toharite;
- te pikinga o te reiti hoko anō;
- Te tipu o te moni whiwhi me te kore he pikinga ōrite o ngā kaimahi.
"Kaua te angitu o te mātauranga horihori e inehia e te maha o ngā aunoatanga kua whakatinanahia, engari e inehia e te pānga ka puta ki te hua me te moni whiwhi. Mena ka noho tonu ngā tohu i muri i te whakatinanatanga, kāore pea te raru i te taputapu, engari kei te whakahaere i te mahi," te kī a Hugo.
Mā ngā wheako o te HRZ Group ka whakakaha ake tēnei māramatanga. Ka whakauruhia e te kamupene te CRM, te aunoatanga hokohoko, ngā kaihoko atamai, me ngā tikanga matapae mō ngā kamupene hokohoko, hokohoko ipurangi, whare hauora, me ngā kamupene ratonga, me te hono tonu i te hangarau ki te hanganga o ngā mahi arumoni. Kua tere ake te kamupene pupuri i te neke atu i te 250 ngā mahi puta noa i te motu, ā, e whakamanamana ana ki ngā rangahau take pēnei i te R$764,000 i roto i ngā hoko i roto i ngā haora 24 i roto i te whatunga o ngā toa tūturu me te R$1.9 miriona i utua i roto i ngā haora 48 noa iho e te mahi hokohoko ipurangi.
Mō ngā kamupene e hiahia ana ki te whai hua i te Rā o ngā Pāpā, e kī ana a Silveira kei te wātea tonu te wā ki te whakamahi rautaki i te mātauranga horihori, mena ka tīmata te whakarite mā te whakarite i ngā mahi. "Ko te hunga e whakamahi ana i tētahi taputapu i mua tata noa i te kaupapa, kāore e kitea he hua ōrite. Ko te hokinga pai rawa atu ka puta ina kua oti kē te whakarite i te CRM, te awa hokohoko, te ratonga kiritaki, me ngā tohu mahi matua. Ka tere ake te mahi whai hua mā te mātauranga horihori, engari kāore e whakakapi i te whakahaere," tana whakatau.
