E whakaatu ana tētahi rangahau i whakaputaina e NielsenIQ e 89.7% o ngā tāngata o Brazil e hiahia ana ki te hokohoko tuihono i te hauwhā tuarua o te tau 2026. E kitea ana te ōwehenga o ngā tāngata o Brazil e hoko ana mā te mamati i te mea e piki haere ana ngā uauatanga pūtea, me te pikinga 7.8 ōrau o te ōwehenga o ngā whānau e kī ana kei roto rātou i te āhua pūtea kino atu i te hauwhā tuatahi o te tau.
I tēnei rā, e 33.9% o ngā whare i rangahautia e kī ana kua kino haere te āhua o ō rātou pūtea, e ai ki te rangahau. Heoi, e 37.7% anō e kī ana kua kite rātou i ētahi whakapainga. E ai ki a NielsenIQ, ko te kino haere o te tirohanga pūtea ka pēhi i ngā hiahia hoko. "I roto i te hunga kāore e hiahia ki te hoko, ko te nuinga kei roto i te āhua pūtea kino atu i tērā o te tau i mua. Ahakoa tēnei, kua tino pakari te hokohoko tuihono i Brazil, ā, he tika tēnei mō te hiahia hoko teitei," te whakamārama a Andrea Stoll, te kaiārahi hokohoko ipurangi i NielsenIQ.
He nui ake te whakaaro pōuri mō te ōhanga i waenga i te hunga kei roto i te āhua pūtea kino atu i mua. I te pātaihia mēnā e whakapono ana rātou ka pai ake tō rātou āhua pūtea mai i te Hōngongoi 2026, 35.6% o tēnei rōpū i kī ka kino ake pea tō rātou āhua pūtea. Heoi, i roto i te tauira katoa, 46.4% e whakapono ana ka pai ake tō rātou āhua mai i waenganui o te tau.
Ngā kete
Ko te wāhanga Whakapaipai me ngā Hinu Kakara te mea tino kitea i roto i te hauwhā. E ai ki ngā rangahau a NielsenIQ, e 74.7% te hunga e hiahia ana ki te hoko i ētahi taonga mai i tēnei wāhanga i ngā marama e haere ake nei. I te wā kotahi o te tau kua hipa, ko te ōrau he 53.7%.
Ko te wāhanga Hauora te mea e whai ake nei, me te 68.7% o te hiahia hoko, e whakaatu ana hoki i te pikinga nui ki te whakataurite ki te hauwhā tuarua o te tau 2025 (48.5%). Kei te tuatoru ko te Kāinga me te Whakapaipai, me te 68.3%, ki te whakataurite ki te 45.2% o te tau kua hipa.
I roto i ngā kaihoko i kōrero mō ā rātou hokohoko mō ngā huihuinga motuhake (10.6%), 25.8% i hiahia ki te rapu hua mai i te wāhanga Whakapaipai me te Hinu Kakara hei koha ki ō rātou whaea i taua rā. I pā anō hoki ngā rā motuhake ki ngā Taputapu Kāinga (15.7%), Kai (13.9%), Inu Kore-Waipiro (12.5%), Ahua me ngā Taputapu Whakapaipai (12.2%), me ētahi atu.
He mea nui te Rā o ngā Whaea mō ngā Mea Whakapaipai me ngā Hinu Kakara, ā, i āwhina i te 25.8% ki te rapu hua mai i te kete koha hei hoatu ki ngā whaea i taua rā. He mea nui anō hoki te pānga ki ngā kete pēnei i ngā Taputapu Kāinga (15.7%), Kai (13.9%), Inu Kore-Waipiro (12.5%), Ahua me ngā Taputapu Whakapaipai (12.2%) me ētahi atu.
Ngā Kāwai
Ko ngā Inu Waipiro te wāhanga matua o te kete Kai me te Inu e pā ana ki te hiahia hoko tuihono. Ki te whakatauritea ki te hauwhā tuarua o te tau 2025, i piki ake tēnei wāhanga mai i te 41% ki te 43.2% i te tau 2026. E whai ake nei ko ngā inu kore-waipiro, i piki ake te hiahia hoko: ko te taupū, he 29.7% i te tau 2025, i piki ki te 38.9% i tēnei tau.
I roto i ngā hua, ko ngā waina me te pia ngā mea e tino hiahiatia ana i tēnei hauwhā, me te 63.3% e whakaaro ana ki te hoko waina, me te 62.4% e whakaaro ana ki te hoko pia i te hauwhā tuarua o te tau 2026.
I roto i te wāhanga Kāinga me te Whakapaipai, ko te pikinga nui i kitea ko ngā taonga Moenga, Tēpu me te Kaukau, me te pikinga o te 16.4 ōrau ina whakaritea ki te hauwhā tuarua o te tau 2026 me te wā ōrite o te tau i mua. Ahakoa rā, ko te hiahia hoko teitei rawa atu i roto i te kete ko ngā Taonga Kāinga, i eke ki te 60.0% i te hauwhā tuarua o te tau 2026.
I roto i te wāhanga Whakapaipai me te Hinu Kakara, ko ngā hua tiaki makawe te kaupapa matua. I te hauwhā tuarua o te tau 2025, ko te hiahia ki te hoko i ēnei taonga he 42.9%, ā, i te tau 2026 ka eke ki te 60%.
I roto i te wāhanga Taputapu Kāinga, ko ngā hauhautanga me ngā mīhini horoi ngūngū ngā hua e tino hiahiatia ana i tēnei hauwhā. Ki te whakatauritea ki te wā kotahi o te tau kua hipa, i piki ake ngā hauhautanga mā te 6.7 ōrau, ā, i piki ake ngā mīhini horoi ngūngū mā te 10.4 ōrau.
Kōtaha
Mō te hunga i rangahautia e whakaaro ana ki te hokohoko tuihono i roto i ngā marama e haere ake nei, 60.5% he tāne, 39.4% he wāhine. Ko te nuinga (58.1%) kei te rohe o te Tonga-mā-rāwhiti. Ko te rōpū tau he nui rawa ngā kaihoko ko te 35 ki te 64 tau te pakeke, arā, ko te 65.7% o ngā kaiwhakautu. Hei whakamutunga, 32.8% he 4 ki te 10 te utu iti rawa o te whānau. I te katoa, i whakaurua ki te rangahau he 1,550 ngā kaiwhakautu mai i te motu katoa.
