He mea nui te hiranga o te hokohoko pai i roto i ngā Kaupapa Whakatutukitanga ki te angitu o ēnei kaupapa i roto i ngā whakahaere. Ko te whakatutukitanga, i roto i te horopaki tikanga, e pā ana ki te piri ki ngā ture, ngā whakaritenga, me ngā kaupapa here ā-roto e whakarite ana kia mahi tika te kamupene me te ture. Heoi, kāore e ranea te piri noa ki ngā ture; he mea tika kia waihangahia he ahurea whakatutukitanga i roto i te kamupene. He mahi nui tā te hokohoko pai i roto i tēnei tukanga, e āwhina ana ki te whakatairanga i te whakatutukitanga hei mea nui, whai hua, me te whai hua, kaua e kitea he herenga noa iho, he huinga here rānei.
Hei whakaatu i tētahi whakaaro, i roto i tētahi rangahau i whakahaerehia e Deloitte, he kamupene e tohunga ana ki ngā otinga arotake me te tohutohu, i kitea ai e 73% o ngā kamupene o Brazil e hiahia ana, ā, e whakamahere ana hoki ki te haumi ki ngā whakangungu hei whakatutuki i ngā ture i mua i te mutunga o te tau 2024. I whakaatuhia anō hoki e taua rangahau anō ko te tutuki i ngā ture i whai wāhi ki te tipu pūtea o te 89% o ngā kamupene i uiuitia. Ko tētahi noa iho tēnei o ngā mea e whai wāhi ana ki te kaupapa, koia te take he mea nui te whakatinanatanga i roto i ngā whakahaere.
I te tīmatanga, mā te hokohoko pai ka hangaia he taiao e māramahia ai, e whakaaetia ai hoki te tutuki i ngā whakaritenga ture hei hoa pakihi, ehara i te mea hei kawenga. Mā te whakanui i ngā painga o te ahurea matatika – pērā i te tiaki i te ingoa o te kamupene, te tātari i ngā mōrearea, me te whakapai ake i te taiao mahi – mā te hokohoko pai ka nui ake te kukume o te kaupapa ki ngā kaimahi. Ina mārama rātou ka tiakina te kamupene e te tutuki i ngā whakaritenga ture me te haumarutanga o ā rātou mahi, ka nui ake te whai wāhi o ngā kaimahi ki ngā kaupapa here me ngā mahi tutuki i ngā whakaritenga ture. Ka nui ake te piripono o tēnei, ā, nō reira, ka heke te maha o ngā takahi me ngā pekapeka matatika.
Hei tāpiri atu, mā te hokohoko pai ka whakamārama i te tutuki i ngā whakaritenga, e kitea ana he mea hangarau noa iho, he mea tawhiti, he mea whiu hoki. Kaua te Kaupapa Whakaritenga e hangai noa ki ngā ture, ki ngā whiu, me ngā arotake. Engari, me kite hei taputapu e akiaki ana i te pono me te tipu o te kamupene. Mā te huarahi hokohoko tika, ka taea te huri i te kōrero mō te tutuki i ngā whakaritenga, me te whakaatu i ngā kōrero angitu me te whakaatu me pēhea te wehewehe i ngā whakataetae. Hei tauira, ko ngā kamupene e whai ana i ngā tikanga tutuki tino kaha ka kitea he pono ake i te mākete, e kukume ana i ngā kiritaki me ngā hoa pakihi. Me horapa whānuitia tēnei tirohanga pai, i roto, i waho hoki.
I roto i te ao hokohoko, ka taea te whakahaere i ngā mahi hokohoko pai mā roto i ngā kaupapa ako, te whakangungu taunekeneke, me te whakawhitiwhiti kōrero tonu mō te hiranga o te tutuki i ngā whakaritenga i roto i ngā mahi o ia rā a te kamupene. Mā ngā taputapu pēnei i ngā pānui, ngā ataata whakamōhio, me ngā awheawhe ka āwhina i te whakaū i te karere ko te tutuki i ngā whakaritenga he kawenga nā te katoa, ā, ka taea hoki te utu i ngā waiaro pai i roto i tēnei kaupapa. Ina whakamihihia, ina utua hoki ngā kaimahi mō te mahi i runga i ngā paerewa matatika me ngā paerewa ture, ka whakakaha ake tēnei i te ahurea matatau mō te tutuki i ngā whakaritenga.
I waho, ka taea e te kamupene te whakamahi i te hokohoko pai hei whakamōhio ki te mākete me te hapori e whakapau kaha ana ki ngā mahi pakihi haepapa. Ka taea tēnei mā roto i ngā pūrongo, ngā kaupapa pānuitanga e whakaatu ana i ngā uara matatika o te kamupene, me te whai wāhi atu ki ngā kaupapa kawenga pāpori a te kamupene. I ēnei wā, ka āwhina te hokohoko pai ki te whakapakari i te ingoa o te kamupene me te whakapiki ake i te whakapono o ngā kaipupuri moni, ngā kiritaki, me ngā hoa pakihi.
He tino whai hua te heke mai o te hanganga ture i roto i ngā kamupene. I whakaatuhia e tētahi rangahau i whakahaerehia e KPMG, he umanga arotake me te ratonga kōrero, e 75% o ngā kaiwhakahaere matua i Brazil e whakaaro ana he mea nui te kaupapa hanganga ture mō tā rātou kamupene.
I roto i ngā kupu poto, he mea nui te hokohoko pai i roto i ngā Kaupapa Whakatutukitanga ki te waihanga i tētahi taiao e kitea ai ngā tikanga matatika hei wāhanga nui o te ahurea whakahaere o te kamupene, kaua hei huinga ture pakari, herekore hoki. Ka āwhina i te whakauru o ngā kaimahi, ka whakapai ake i te ahua o te kamupene, ā, ka taea te whakaiti i ngā mōrearea, ka waiho te whakatinanatanga hei taputapu rautaki mō te oranga tonutanga o te kamupene. Mā te whakatairanga i tētahi tirohanga pai me te aro ki te uara o te whakatinanatanga, ka taea e ngā kamupene te whakatinana i ngā Kaupapa Whakatutukitanga whai hua ake me te piripono nui ake me ngā hua pumau.



