I pānuitia e US Media, he pokapū otinga pāpāho, te whakatūnga o Rafael Magdalena hei Kaiwhakahaere mō te US Media Performance hou. Neke atu i te rua tekau tau o te wheako o Magdalena i roto i te rāngai waea pūkoro, ā, ko tana kaupapa matua he whakapakari i te waitohu i roto i te mākete rautaki o ngā pāpāho waea pūkoro.
He tohu paetahi a Magdalena mō te Pānui mai i PUC-RS, ā, he tohu hangarau taupū mai i Te Whare Wānanga o Singularity i California, ā, he whānui ngā mahi a Magdalena, nā te mea i mahi ia mā ngā kamupene pēnei i a Claro, Brasil Telecom, Fbiz, me MUV, ā, mai i te tau 2011 kua uru atu ia ki ngā kaupapa hopu kaiwhakamahi taupānga pūkoro. I roto i tana tūranga hou, ka kawea mai e ia tōna tohungatanga ki ngā kaupapa mahi, tae atu ki te hopu, te whakauru, me te aro ki ngā hua me te ako tonu.
"He tino whakahihiri te wero o te hanga i tētahi wāhanga hou i roto i tētahi kamupene kua whakatūria kē. Ko tā mātou whāinga he whakatū i tētahi whakahaere ā-ao, e tuku ana i te whānuitanga o ngā ratonga mai i te mōhiotanga ki te hoko, me te whakakotahi i te waitohu hei kamupene ratonga-katoa," te kī a Magdalena.
Whānuitanga Ao
I tae mai te taenga mai o Magdalena me te whakarewatanga o US Media Performance i tētahi wā rautaki mō te mākete. E ai ki tētahi rangahau o ngā toa taupānga matua, ko Brazil te kaiārahi i te whakamahinga waea pūkoro, me te toharite o te rima me te hawhe hāora ia rā e pau ana i mua i te mata. Nā tēnei āhuatanga kua akiaki ngā waitohu ki te whakanui ake i ā rātou haumitanga ki ngā rautaki e aro ana ki ngā taputapu pūkoro. E ai ki a eMarketer, 66.4% o ngā haumitanga pānuitanga i te US ka tukuna ki te waea pūkoro i te tau 2025.
I hangaia a US Media Performance hei tāpiri i te putea mahi a te kamupene, e mahi ana puta noa i te ao ki ngā wāhanga katoa o te huringa whiwhi kiritaki, mai i te whakahohenga ki te whakauru. Ka tukuna e te wāhanga hou ngā tauira hoko ngāwari, pērā i te CPI, CPL, CPR, me te CPA, ā, e whai ana ki te whakarato i ngā otinga kua whakaritea mō ngā wero uaua o ngā hoa mahi, me ngā rautaki iti-mōrearea, nui-hokinga e tautokona ana e te auahatanga me te hiranga.
"Ko mātou te mea tuatahi hei whiringa mā mātou ina tae mai ki te hoko waea pūkoro, me te whakatutuki i ngā hua tino pai, me te hanga hononga pumau ki ngā kiritaki. Mā te whakatutuki i ēnei whāinga i roto i ngā whenua rerekē ka whakapakari i tō mātou tūranga, ka whakaputa uara tonu hoki mō te hunga e whai wāhi ana," te whakamārama a Magdalena.
I whakanui a Bruno Almeida, te Tumu Whakarae me te kaiwhakaū o US Media, i te hiranga rautaki o te utu i a Magdalena me te whakarewatanga o te wāhanga hou. "Ko te taenga mai o Rafael Magdalena me te whakarewatanga o US Media Performance he upoko hou mō te waitohu. Kei te harikoa mātou mō te tipu me te pūmanawa auaha ka kawea mai e te wāhanga hou, ka whakaū ake i tō mātou tūranga rongonui i roto i te mākete pāpāho o te ao," te kī a Almeida.
