Ko te ao hangarau te atamira mō ētahi kaupapa whakarerekētanga i ngā tau tata nei, ko te nuinga o ngā tohu ko te huihuinga o ngā rāngai rerekē. Ko tētahi o ngā mahi tahi hou me te whai hua ko te mahi tahi i waenga i ngā kamupene whakawhitiwhiti kōrero me ngā kaiwhakarato ratonga rorohiko kapua. Nā tēnei hononga rautaki kua hurihia te huarahi e whakamahi ai ngā kamupene i te hangarau, e tuku ana i ngā otinga tino whānui, whai hua, me te whaiaro.
Kua kaha ake te nekehanga ki te hono atu ki ngā hononga i waenganui i ngā rāngai e rua i ngā tau tata nei, nā te pikinga ake o te tono mai i te mākete umanga mō ngā otinga whakauru me te whai i te tere me te ngāwari ake i roto i te pakihi. Kua kitea e ngā kamupene whakawhitiwhiti kōrero, me ō rātou hanganga whatunga whānui me te tohungatanga ki te hononga, he whai wāhitanga i roto i te kapua ki te whakawhānui i ā rātou putea me te whakatutuki i ngā hiahia uaua haere o ā rātou kiritaki B2B.
Mā te whakakotahitanga o ngā rāngai ka puta he tuku otinga ritenga, arā, he mōkihi e whakakotahi ana i ngā ratonga whakawhitiwhiti kōrero me te urunga atu ki ngā rauemi rorohiko kapua. Ko te kaupapa o tēnei kaupapa he tuku hua mā roto i ngā Ratonga Uara Tāpiri (VAS), ā, he whai hua, nā te mea ka āwhina i te kirimana me te whakahaere i ēnei ratonga e ngā kamupene, ā, he kotahi te ohaurunga me te pokapū o te hononga.
Haunga te whakapai ake i ngā mōkihi me te whakangāwari ake i te kiritaki whakamutunga, ka māmā ake te whakahaere me te whakatau i ngā raruraru mā te whakaurunga hua, nā te mea kei raro i te whakahaere kotahi ngā ratonga katoa. Mō ngā kaiwhakahaere, ko te tikanga tēnei he painga whakataetae i te mākete, nā te mea ka taea e rātou te tuku i tētahi otinga tino whānui ake.
Hei tāpiri atu ki tēnā, he tino whai hua te hononga i waenga i ngā rāngai whakawhitiwhiti kōrero me te rorohiko kapua, nā te mea ka taea e ngā kaiwhakarato whatunga te whakawhānui ake i ā rātou turanga kiritaki me te whakapiki ake i ngā moni whiwhi me te kore e hiahia ki te tiki arahi hou. Nā te mea, mā te tuku ratonga kapua hei tāpiritanga ki ā rātou mahere, ka taea e ngā waitohu te whakatutuki i te tono huna mai i ā rātou kiritaki umanga me te whakapakari i tō rātou whanaungatanga ki ā rātou turanga kiritaki.
Mai i te tirohanga a ngā kaiwhakarato rorohiko kapua, he whai wāhitanga ēnei hononga mahi tahi ki te toro atu ki tētahi wāhanga mākete whānui ake. Nā te whānui haere o te mākete o Brazil – e ai ki te IDC, me eke ki te US$1.5 piriona i te tau 2024 – e kite ana ēnei kamupene i ngā hononga mahi tahi me ngā kamupene whakawhitiwhiti kōrero hei huarahi tere ki te toro atu ki tētahi hunga whakarongo kua whai hononga pumau ki ngā waitohu.
Ki te titiro whānuitia, he mea nui ake ngā āhuatanga o te mākete o nāianei mō ngā kaiwhakahaere iti me te rahi, e uaua ana ki te whakataetae ki ngā kaitākaro nui e pā ana ki ngā tuku hua. Mā te mahi tahi me ngā kaiwhakarato hangarau kapua, ka taea e ēnei kaiwhakarato te tuku atu i te whānuitanga o ngā ratonga ki ā rātou hoa mahi me te kore e whakarērea tō rātou painga rautaki matua, e ahu mai ana i ngā whanaungatanga kiritaki me te tautoko tata.
Hei whakarāpopototanga, ko te huihuinga i waenga i ēnei wāhanga he wā hou o ngā whai wāhitanga, inā koa mō te umanga B2B. He pai te mahi tahi nei mō ngā pito e toru o te pakihi, ā, me noho hei tikanga whānui i roto i tētahi mākete hihiri me te tono nui.
SidimarCarniel te Tumu Whakahaere Matua o 4B Digital, te tūāpapa hangarau kapua matua o te motu.
