Entrepreneurial Marketing: How to Improve Traditional Marketing and Deliver Greater Creativity, Leadership, and Sustainability – E-Commerce Update
SKU: B0FST3SNKR

Entrepreneurial Marketing: How to Improve Traditional Marketing and Deliver Greater Creativity, Leadership, and Sustainability

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Marketing empreendedor: Como aprimorar o marketing tradicional e garantir mais criatividade, liderança e sustentabilidade

Overview

This audiobook, led by Philip Kotler alongside three senior marketing leaders, presents an updated approach to marketing—“entrepreneurial marketing”—that leverages online technologies to transform relationships with consumers and internal operations. It argues that interconnectivity across all organizational functions is essential and defines a new framework for business success that goes beyond traditional marketing.

Key takeaways

  • Advocates an agile, creative, and proactive mindset to be embedded across organizations.
  • Emphasizes the integration of marketing and finance with operational activities at the center of strategy.
  • Recommends adopting technology in ways that serve humanity, not just business metrics.
  • Provides practical strategies and techniques for marketing teams to create real value that drives company success.
  • Examines the paradox between building core competencies and collaborating broadly—even with competitors.

Notable endorsement

  • David J. Reibstein (Wharton): Kotler and colleagues show that organizational interconnectivity is essential and outline a new structure for companies to prosper.

Who should read/listen

  • Marketing professionals, entrepreneurs, business leaders, and anyone interested in modernizing marketing practice within organizations.

Extras

  • Purchase includes a PDF companion available in your Audible library along with the audio.

SKU: B0FST3SNKR Categoria:

Descrição

Marketing empreendedor: Como aprimorar o marketing tradicional e garantir mais criatividade, liderança e sustentabilidade

Father of modern marketing Philip Kotler teams up with three leading voices in the field to show how online technologies can be used in customer relations and inside organizations, building capabilities that go beyond conventional marketing.

“Kotler and his colleagues demonstrate how the interconnectivity of all parts of an organization is essential to the way it operates, and they define a new framework for companies to thrive.”
— David J. Reibstein, Marketing Professor, The Wharton School

This audiobook presents an innovative vision of entrepreneurial marketing, promoting an agile, creative, and proactive mindset that should spread across organizations.

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Who should listen

  • Marketing professionals
  • Entrepreneurs
  • Organizational leaders

What you’ll find inside

  • A post-entrepreneurial marketing perspective: Puts operational execution at the center, aligning marketing and finance and embracing technologies that serve humanity.
  • Practical strategies and techniques: Guidance for marketing departments to create real value that drives company success.
  • Insightful analyses: Exploration of the paradox between developing core competencies and collaborating with many stakeholders — including competitors.

Note: When you purchase this title, the accompanying PDF will be available in your Audible library together with the audio.

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