Descrição

Epic Content Marketing (Marketing de Conteúdo Épico)

How do you break through the noise, misinformation, and clutter that flood your customers’ digital world?
With Epic Content Marketing.

Joe Pulizzi, one of the world’s leading experts in content marketing, shows you how to attract current and future customers by creating information and stories that genuinely engage them. Interrupting your audience with mediocre content and hard-sell messages no longer works. Epic content wins attention, trust, and action.

What this book teaches

Epic Content Marketing walks you step-by-step through creating stories and materials that inform, entertain, and motivate customers to act—often without an explicit sales pitch. When epic content reaches the right person at the right time, it captures hearts and minds, positions your company as a trusted expert, and becomes the kind of content people share.

Inside you’ll learn how to:

• Choose the right content niche to attract and retain customers
• Create a clear content marketing mission statement
• Build a repeatable process to create and manage epic content
• Use social media and email to grow and engage your audience
• Measure content performance—and justify increasing your content marketing budget

Real-world examples

Through in-depth case studies of organizations like John Deere, LEGO, Coca-Cola, and other industry leaders, Pulizzi shows how content drives tangible, sustained growth. These examples demonstrate the practical steps that turn compelling content into consistent sales increases.

Why it matters

When you hook customers with epic content, they reward you with loyalty, word-of-mouth, and rising sales. Epic Content Marketing gives you the tools and framework to start creating and distributing content that delivers stronger profits and long-term growth.

Read more about how to build content that truly matters.