Descrição

Digital Marketing Strategies in the Age of Artificial Intelligence

Artificial intelligence is reshaping digital marketing. Smarter algorithms analyze data in real time, personalize experiences and automate workflows — changing how brands engage their audiences. But how do you make the most of this new reality?

What you’ll find in this guide

This book is a practical, end-to-end manual for building effective digital marketing strategies today. Combining strategic insight with technical depth, it covers:

• Digital marketing planning and strategy
• Search engine optimization (SEO)
• Social media strategy and community management
• Online advertising (paid search, display, programmatic)
• Inbound marketing and content funnels
• B2B marketing tactics and account-based approaches
• Performance measurement and KPIs
• The role and impact of AI across all these areas

Exclusive resources

The book includes exclusive podcasts with industry experts, offering real-world examples, tactical tips and forward-looking perspectives on how AI is transforming marketing practices.

Who this book is for

Whether you’re a seasoned marketing professional or a newcomer eager to deepen your knowledge, this guide equips you to navigate and succeed in digital marketing powered by artificial intelligence.