Umunsi wa Black Friday ntukibandwa ku wa gatanu wa nyuma w'Ugushyingo. Kubera ko abaguzi bakora ubushakashatsi ku biciro no kugereranya ibiciro mbere y'ibyumweru bike ngo bagure, abagurisha bagomba kwitega ibyemezo by'ubucuruzi n'ibikorwa kugira ngo bagere ku gihe cyo hejuru cy'ubusabe bw'ubucuruzi bushingiye ku ikoranabuhanga hamwe n'ibikorwa remezo bikenewe byateguwe.
Nk’uko ubushakashatsi bwakozwe na Microsoft bubigaragaza, abaguzi bafata iminsi 35 kugira ngo barangize urugendo rwabo rwo kugura, kandi bagakora ubushakashatsi bugera kuri 49 mbere yo guhindura ibicuruzwa. Byongeye kandi, 55% by’abahinduye ibicuruzwa kuri interineti mu Gushyingo baturutse ku bushakashatsi bwatangiye mu Ukwakira.
Claudio Dias, Umuyobozi Mukuru wa Magis5, ikigo gishinzwe ikoranabuhanga no guhuza abagurisha n'amasoko nka Mercado Livre, TikTok Shop, Amazon, Magalu, na Shopee, agira ati: “Mu by’ukuri, Black Friday ntabwo ijyanye n’umunsi umwe gusa wo kuwa gatanu. Abaguzi barushaho gushishoza: bakurikirana ibiciro, bagereranya ibyo batanga mu byumweru bishize, bagasuzuma ubushakashatsi, kandi bakagera mu Gushyingo bafite igitekerezo gisobanutse neza cy’ibyo bateganya kugura n’amafaranga biteguye kwishyura.”.
Iyi myitwarire igaragaza kandi akamaro ko gushyiraho ingamba zo kugena ibiciro mbere y’itariki. Mu bushakashatsi bwakozwe na Serasa ku bufatanye na Opinion Box mu 2025, abaguzi batandatu ku icumi bavuze ko bakora ubushakashatsi bakagereranya ibiciro mbere yo kubyaza umusaruro amasezerano ya Black Friday. Ubu bushakashatsi bwakorewe ku bantu 1.200 mu gihugu hose.
Ku bagurisha, ibi bivuze ko imyiteguro y'ubucuruzi itangira mbere y'uko ibicuruzwa bizamuka. Kanama na Nzeri biba ibihe by'ingenzi byo gushyiraho ibiciro, guhitamo ibicuruzwa, no gutegura ibikorwa byo kwamamaza, ariko kandi no kugerageza ibikorwa no gukosora ibibazo bishobora kwiyongera muri uyu wa gatanu w'umukara.
Dias asobanura agira ati: “Abatangira kwitegura hakiri kare babona umwanya wo kugerageza, gukosora no kunoza imikorere. Iyo umubare w’ibicuruzwa byiyongera, inenge isa n’aho ari nto ishobora kugira ingaruka ku bicuruzwa amagana cyangwa ibihumbi.”.
Biteganyijwe ko Black Friday izinjiza miliyari zigera kuri 14.4 z'amadolari y'Amerika mu bucuruzi bwa elegitoroniki bwo muri Brezili mu 2026. Kugira ngo winjire muri ubu bwinshi, imyiteguro igomba kurenga ingamba z'ubucuruzi. Ibicuruzwa, amafaranga yinjira, kohereza ibicuruzwa, no guhuza inzira zo kugurisha nabyo birakenewe.
“Abakora mbere y’igihe kugira ngo ibicuruzwa bigaragare neza, bubake izina ryiza, kandi bagakomeza ingamba zo kugena ibiciro zihamye bagera mu gihe cy’umwaka gishimishije cyane bafite imbaraga nyinshi zo guhatanira kwitabwaho n’abaguzi mu masoko no mu nganda zishakisha,” uyu muyobozi aravuga.
Nubwo imyiteguro itangirana n’ingamba zo kugena ibiciro no kubaka akamaro, ntabwo irangira iyo umuguzi akandagiye kugura. Ni muri urwo rwego kandi ikindi gice cy’ingenzi cya Black Friday gitangira: gutuma ibikorwa byose bijyana n’ubwiyongere bw’ibicuruzwa.
Claudio Dias asobanura ko mu mbogamizi zikunze kugaragara mu gihe kimwe mu matariki y’ingenzi y’ubucuruzi bw’ikoranabuhanga mu gihugu, harimo kutagira uburyo bwo guhuza ibicuruzwa hagati y’inzira zitandukanye zo kugurisha, gutinda gutanga inyemezabuguzi n’ibirango byo kohereza ibicuruzwa, ndetse no gutsindwa mu kohereza ibicuruzwa. Yagize ati: "Mu gikorwa gifite amadosiye ibihumbi yibanzweho mu gihe gito, ibibazo bito bishobora kwiyongera vuba.".
Urugero, ibicuruzwa bigurishwa icyarimwe ku masoko abiri nta kuvugurura imigabane bishobora gutuma ibicuruzwa bigurishwa nta kintu kibonetse. Ku rundi ruhande, gutinda gutanga fagitire no gukora amakosa mu guhitamo bishobora gutera gutinda, guhagarika ibicuruzwa no kohereza ibicuruzwa bitari byo.
Umuyobozi Mukuru wa Magis5 agira ati: “Ibikorwa bikora mu gikorwa gifite amabwiriza ijana bishobora kudakora iyo umubare ugeze ku gihumbi. Ku wa gatanu w’umukara, ikibazo ni ukongera ubushobozi bw’igikorwa hatabayeho gukuba imiterere mu rugero rumwe.”.
Muri iki kibazo, hari ibintu bitatu bigaragara mu gutegura abagurisha: guhuza inzira zitandukanye zo kugurisha kugira ngo amakuru ahuzwe; gukora inyigo z’inguzanyo n’imisoro mu buryo bwikora kugira ngo bijyane n’ubwinshi bw’ibicuruzwa; no kugumana ububiko bw’ibicuruzwa mu buryo buhuriweho kugira ngo bigabanye ibyago byo kugurisha hatabayeho ibicuruzwa.
Gutegereza, rero, biba ikibazo cy’ubushobozi bwo gukora. Uko abagurisha bamenya vuba ibibazo kandi bakagerageza imikorere yabo, ni ko bashobora gukosora inenge mbere y’uko zigira ingaruka ku bunararibonye bw’abaguzi mu gihe cy’umwaka w’ibikenewe byinshi.
Dias arasoza agira ati: “Kwitegura Black Friday bivuze kuba ushobora kwakira ukwiyongera kw’ibicuruzwa udahinduye ikibazo cy’imikorere. Ikoranabuhanga rigomba gufasha umucuruzi kugera ku rugero rwiza mu gihe agenzura ububiko bw’ibicuruzwa, ibiciro, n’ubwikorezi.”.
Amareferensi:
