Umunsi w’abaguzi, wizihizwa ku ya 15 Werurwe, uri hafi, kandi amaduka yo kuri interineti yatangiye gutegura ibikorwa byo kwamamaza kugira ngo yongere ibicuruzwa muri iki gihe. Nk’uko Felipe Rodrigues, Umuyobozi Mukuru wa Enviou - urubuga rwihariye mu kwamamaza ikoranabuhanga mu bucuruzi bwo kuri interineti abivuga - gutegura neza itariki, hamwe n’ibikoresho bikwiye, bishobora gutuma ibicuruzwa byiyongera kugeza kuri 50%.
Haroldo Matsumoto, inzobere mu buyobozi no kwamamaza akaba n'umuyobozi wa Prosphera Educação Corporativa – ikigo cy’ubujyanama mu nzego zitandukanye cyihariye mu micungire y’ubucuruzi – ashobora gufasha ba rwiyemezamirimo n’abayobozi. Afite icyerekezo kimwe kandi yemeza ko abacuruzi bagomba gukora ku gushyiraho ingamba n’imigambi bihamye byo gutsinda imbogamizi, kugurisha byinshi no kunoza amafaranga binjiza.
Mu bintu bidashobora kwirengagizwa muri gahunda yihariye y’itariki, Rodrigues agaragaza ko abayobozi b’amaduka yo kuri interineti bagomba kugenzura ububiko bw’ibikoresho no kugenzura ko ibicuruzwa biri ku isoko bihari. Ni ngombwa kandi kuvugana n’itsinda rishinzwe ibijyanye n’ibikoresho kugira ngo hamenyekane neza ko hafatwa neza ibicuruzwa. Umuyobozi Mukuru wa Enviou anasaba ko amakipe y’amaduka yitondera amahirwe yo gukurura no gukurura abakiriya bashya, bazakururwa n’ibikorwa byo kwamamaza. Ni ngombwa kwemeza ko aba bakiriya bagira uburambe bwiza kandi butazibagirana. Kuri iyi ntego, uretse kwemeza ko iduka ryo kuri interineti ritava kuri interineti, ni ngombwa cyane kugira itsinda rishinzwe abakiriya ryiteguye gusubiza ibibazo no gufasha abakiriya mu gihe bagura. Hanyuma, impuguke ya Enviou irasaba gushyiraho ingamba z’ikoranabuhanga mu itumanaho.
Umuyobozi wa Prosphera Corporate Education, na we asobanura ko ari ingirakamaro ku bayobozi gushaka amakuru y’ibyagurishijwe mu gihe nk’icyo cy’umwaka ushize kugira ngo habeho ishingiro ryo kumenya ingano n’uruvange rw’ibicuruzwa by’uyu mwaka. Anagira inama abacuruzi ku buryo ibicuruzwa bizatangwa ku bakiriya. Mu bitekerezo bye, guhanga udushya bishobora kuba ingirakamaro cyane muri iki gihe, kandi avuga ko bishobora kuba bishimishije cyane - uretse gukoresha poromosiyo ku bintu runaka - gukora imvange y’ibicuruzwa byuzuzanya, ku buryo byumvikana ko umuguzi agura ibyo bintu byose icyarimwe.
Kugira ngo hongerwe igenamigambi, Felipe Rodrigues, wo muri Enviou, atanga inama yo gukoresha ibikoresho bishimangira ingamba zo kwamamaza no kugurisha. Nk’uko uyu muyobozi abivuga, urubuga rwiza rwo kwamamaza hakoreshejwe imeri no gutanga amakuru yihariye binyuze muri uyu muyoboro bishobora kuba byiza cyane mu gutwara abakiriya ku iduka ryo kuri interineti. Muri icyo gihe, ibikoresho bifasha mu kugarura amakarita yo guhaha yasizwe no kubona ko hari abataye umurongo w’amakuru bishobora kuba ingenzi mu guhindura igurisha ryari ryabuze. Ikindi gitekerezo cy’impuguke mu by’ubucuruzi n’ubucuruzi bwo kuri interineti ni igikoresho cyihariye, cyemerera kohereza amakuru yihariye ku muguzi kugira ngo akangure icyifuzo cy’ikintu runaka.
Matsumoto kandi ashimangira akamaro ko kugira itumanaho rihagije ku munsi, hamwe n'ishusho y'iduka yagenewe icyo gihe, itsinda ryahuguwe, n'igurisha rigamije kugurisha, ni ukuvuga gushaka kongera itike isanzwe binyuze mu gutanga ibicuruzwa byuzuzanya n'ibiciro bihuye n'ingengo y'imari. Indi ngingo yagaragajwe n'impuguke ni ijyanye no guhuza ibintu byose: kuva ku mashusho kugeza kuri serivisi ku bakiliya, kugira ngo bikurure abakiriya mu iduka kandi bihagarare kugurisha. Nk'uko Matsumoto abivuga, kwamamaza bigomba gukurura amarangamutima y'abakiriya, kumenya uzinjira mu iduka, icyo abantu bashaka, n'uko bumva. Hamwe n'ububiko bwuzuye n'itsinda rizi icyo n'uburyo bwo gutanga impano, biroroha kwishimira no gufasha mu gufata icyemezo cyo kugura.
Utekereza iki ku bijyanye no gutegura ingingo ifite ubuyobozi ku ba rwiyemezamirimo ku kuntu bagurisha byinshi kandi neza muri uyu munsi w’abaguzi? Niba ubona ko bishimishije, dushobora gutegura ikiganiro na Felipe Rodrigues, Umuyobozi Mukuru wa Enviou, na Haroldo Matsumoto, wo muri Prosphera Educação Corporativa, kugira ngo tugire inama nyinshi.
