Uburyo abaguzi bavumbura ibicuruzwa na serivisi burimo guhinduka vuba. Aho gushakisha mu buryo butaziguye kuri moteri zishakisha cyangwa amasoko yo gusura, abantu benshi barimo gukoresha ChatGPT, Gemini, Copilot, n'ibindi bikoresho by'ubwenge bw'ubukorano kugira ngo basabe inama, bagereranye amahitamo, kandi basobanure gushidikanya mbere yo gufata icyemezo cyo kugura. Ku bigo, iyi mpinduka izana ikibazo gishya: ni gute watuma ikirango kigaragara mu bisubizo byakozwe na AI?
Iyi gahunda ikurikira iterambere ry’ubucuruzi bw’abakora ubushakashatsi bw’ubukorano, aho abafasha n’abakozi b’ubutasi bw’ubukorano bagira uruhare runini mu rugendo rw’abaguzi. Nk’uko Worldpay yabitangaje, “The Agentic Commerce Report , ” 39% by’Abanyabrezili biteguye cyangwa biteguye kugerageza kugura hakoreshejwe ubuhanga bwa AI mu mezi 12 ari imbere, mu gihe abaguzi batekereza ko, mu myaka itanu, 11% by’ibyo bagura bizakorwa n’amarobo y’ubutasi bw’ubukorano. Ubushakashatsi kandi bwerekana ko 57% bavuga ko kwihuta no koroherwa ari byo byiza by’ingenzi by’ubu buryo, bigaragaza ko ubuhanga bwa AI bushobora kugira uruhare runini mu kuvumbura no gutanga inama ku bicuruzwa.
Ibi bivuze ko urugamba rwo kwita ku baguzi kuri interineti rutakigarukira gusa ku mapaji y'ibisubizo bya moteri zishakisha gusa, ahubwo ubu rukaba rubera mu bisubizo byakozwe n'abahanga mu bya siyansi. Iyo umuntu abajije ati "ni iyihe banki nziza ya digitale?", "ni iyihe mudasobwa igendanwa ifite agaciro gakomeye?" cyangwa "ni iyihe mbuga y'ubucuruzi bwo kuri interineti ikwiriye ubucuruzi buto?", igisubizo gishobora kubakwa mu makuru ibi bikoresho bishobora kubona no gusobanura ku birango biboneka kuri interineti.
Nk’uko bivugwa na Eduardo de Barros, umuhanga mu kwamamaza kuri interineti akaba n’umuyobozi mukuru wa IDK Brasil, ibidukikije byo kuri interineti birimo guhinduka nk’uko moteri zishakisha zirushaho gukurura abantu benshi, ariko bifite ishingiro ritandukanye, aho ibirango bidakeneye gusa kuboneka, ahubwo binagomba no kwemerwa nk’isoko ry’ingirakamaro n’ikoranabuhanga rishya.
“Amasosiyete agomba kumva ko irushanwa ritakiri iryo gukanda kuri Google gusa, ahubwo ko ari iry’ingenzi mu buryo bw’ubuhanga bw’ubukorano. Uko ikirango gihora gikorana neza kandi cyizewe, ni ko amahirwe yo kugisuzuma mu bisubizo byatanzwe n’izi moderi aba menshi.”
Kuva ku gushakisha amasano kugeza ku gushakisha ibisubizo
Mu myaka myinshi, ingamba zo gukoresha ikoranabuhanga zateguwe kugira ngo zigere ku myanya myiza muri moteri zishakisha. Intego kwari ukugira ngo umukiriya akanda kuri link maze abone urubuga rw'ikigo. Bitewe no gukurura ubuhanga bwo gukora imibonano mpuzabitsina (AI) mu buryo bw'ikoranabuhanga, iyi miterere itangiye guhinduka.
Aho gutanga ibisubizo byinshi umukoresha ashobora guhitamo, ibikoresho nka ChatGPT na Gemini bitanga ibisubizo byateguwe, bikubiye mu ncamake kandi bihuje n’imiterere y’urubuga. “Akenshi, umuguzi ntakenera gusura imbuga nyinshi kugira ngo ashake amakuru ashaka. Ibi bituma kuvugwa n’ubwenge bw’ubukorano ari intego nshya ku bigo, cyane cyane mu bice aho kugereranya ikirango ari kimwe mu bigize icyemezo cyo kugura,” ibi ni ibyagaragajwe na Eduardo de Barros.
Ni iki cyongera amahirwe yo kugaragara mu bisubizo bya AI?
Kugira ngo hongerwe amahirwe yo kugaragara mu bisubizo bya AI, Eduardo ashimangira ko bidahagije gushora imari mu kwamamaza gusa cyangwa mu buryo busanzwe bwo kunoza moteri zishakisha. "Ubuhanga bw'ubukorano bukunda gukundisha ibintu bisobanutse kandi byuzuye bitangwa n'amasoko afatwa nk'ayizewe."
Ibi bivuze ko amakuru y’ibigo ajyanye n’igihe, gusobanura neza ibicuruzwa na serivisi, gukora ingingo zisubiza ibibazo by’ingenzi by’abaturage, no kubaka ububasha ku ngingo zijyanye n’ubucuruzi. Kugaragara mu bitangazamakuru, ubushakashatsi ku isoko, ibiganiro, ubushakashatsi, n’ibindi bikubiyemo bishimangira icyizere cy’ikirango nabyo ni ingenzi.
“Nta buryo nyabwo bwo gukora AI bwo gusaba ikigo. Uburyo bwo kubikora ni ukubaka ububasha uko igihe kigenda gihita. Uko hari ingero nyinshi z’ubuziranenge ku kirango runaka, ni ko amahirwe menshi yo kugaragara iyo umuntu abajije ikibazo kijyanye n’isoko ryacyo,” ibi ni ko bisobanurwa n’impuguke.
GEO igaragara nk'iterambere ry'ingamba z'ikoranabuhanga
Iri hinduka rinatanga igitekerezo gishya mu kwamamaza kuri interineti: Generative Engine Optimization (GEO). Nubwo SEO ishaka kunoza aho ishyirwa muri moteri zisanzwe zishakisha, GEO ihuza ibikorwa bigamije kongera amahirwe y'uko ikirango kizasobanuka kandi kigakoreshwa nk'icyitegererezo cy'abahanga mu by'ubukorano.
Nubwo ikiri ingamba zirimo gutera imbere, ihame rikomeza kuba rimwe: uko amakuru aboneka kuri sosiyete ahoraho, atunganijwe kandi yizewe, ni ko amahirwe yo kugaragara mu bisubizo byakozwe na AI aba menshi.
Ibi bikubiyemo ibintu byose kuva ku gukora ibintu byihariye kugeza ku kubungabunga amakuru ajyanye n’ikigo mu buryo butandukanye bwo kuri interineti, bigatuma byoroha ko abakora ibishushanyo mbonera by’ubwenge bw’ubukorano basobanura aya makuru.
Abaguzi barahindutse, kandi ibirango bigomba kuvugurura
Gukwirakwiza ubuhanga bwa AI butanga umusaruro bikunda guhindura uburyo abaguzi bashakisha, ndetse n'uburyo amasosiyete yubaka ikoranabuhanga. Nubwo mbere ingamba zari zigamije gukurura abasura urubuga binyuze muri moteri zishakisha, ubu amasosiyete arimo guhatanira umwanya mu bisubizo bitangwa n'abafasha b'ubutasi bw'ubukorano, bakusanya amakuru aturutse ahantu hatandukanye mbere yo gutanga inama.
Ibikubiye mu nyandiko cyangwa ibikubiye mu nyandiko bigamije gusa kunoza urutonde rwa moteri zishakisha bikunze gutakaza akamaro. Igikurura akamaro ni ukubaka ububasha ku ngingo runaka, guhuza amakuru yasohotse, no kuba ikirango gihari mu masoko atandukanye afatwa nk'ayizewe, nko mu makuru, ubushakashatsi, imbuga za interineti zihariye, n'imiyoboro y'ibigo.
Kuri Eduardo de Barros, iyi mpinduka ni intambwe nshya mu mpinduka mu kwamamaza mu buryo bw'ikoranabuhanga. “Kugeza ubu, amasosiyete yakoze ibikubiye mu nyandiko atekereza cyane cyane ku bari gukora ubushakashatsi. Ubu hari umuhuza mushya muri iyi nzira: ubwenge bw'ubukorano. Ibi bisaba itumanaho risobanutse neza, rifite imiterere myiza kandi ryizewe, kuko ubwenge bw'ubukorano ari bwo buzasobanura aya makuru mbere yo kuyashyikiriza umuguzi.”
Nubwo SEO ikiri ingenzi, ubwenge bw’ubukorano burimo guhindura uburyo ubucuruzi buboneka kuri interineti. Mu gihe intego nyamukuru yari ukugaragara mu bisubizo by’ingenzi byo gushakisha, ubu bizaba ngombwa no kugaragara mu bisubizo ibikoresho nka ChatGPT na Gemini bitanga ku baguzi iyo bashaka inama.
