Speedo Multisport yatangaje ko yinjije amafaranga menshi kuri interineti mu 2024, ugereranije n’igihe nk’icyo mu 2023, irenga imikorere y’iduka ryayo rikuru riherereye muri Shopping Morumbi. Nk’uko Roberto Jalonetsky, Umuyobozi Mukuru wa Speedo Multisport abivuga, "Ubucuruzi bushingiye kuri interineti bwahaye iki kigo uburenganzira bwo kugurisha mu byiciro bimwe na bimwe, burushaho kwagura imikoranire y’iki kigo n’abakiriya."
Ubucuruzi bwa elegitoroniki bwa Speedo, bukorera ku rubuga rwayo rwemewe www.speedo.com.br ndetse no ku mbuga nkoranyambaga z'isoko nka Mercado Livre, Centauro, na Netshoes, bwagaragaje imikorere myiza. “Agaciro k’inguzanyo zacu kiyongereyeho 14%, kandi PA (ibice kuri buri gikorwa) yiyongereyeho 21%. Ibi biterwa n’uburyo butandukanye n’umuvuduko twashoboye gushyira mu bikorwa ingamba zibanda ku muguzi wa nyuma, duhora tugamije kugira uburambe bwiza ku bakiriya n’urugendo,” Jalonetsky asobanura. Iyi sosiyete yashoye imari mu ikoranabuhanga rigezweho, nko gushyiramo ibikoresho kuri interineti, ubwenge bw’ubukorano, na videwo zisobanura, hiyongereyeho kunoza imikorere y’ibikoresho n’iy’abakiriya.
Mu 2023, inyungu za Speedo Multisport ziyongereyeho 24%, kandi uyu mwaka intego ni ukugera kuri 30%. Ubucuruzi bushingiye ku ikoranabuhanga bugira uruhare runini muri uku kwiyongera. Jalonetsky asobanura ati: "Inyungu yacu nini ni iyo kuri interineti kuko, kugira ngo twirinde ipiganwa ritari ryiza n'abacuruza ibicuruzwa bacu barenga 3.000, duhora dushyira ibicuruzwa ku rutonde rw'ibyo twita 'igiciro cyuzuye,' bivuze igiciro ntarengwa gishobora kwishyuzwa ku gicuruzwa cya Speedo. Yongeraho ko iyi ngamba, nubwo iteza imbogamizi ku kugurisha kuri interineti, yongera agaciro k'imyenda, inyungu, bityo, inyungu.
Speedo irimo kandi guhanga udushya mu bikorwa birambye. Iki kigo cyatangije umurongo w’imyenda ikozwe mu macupa ya PET yasubiwemo, kinakuraho amasashe ya pulasitiki mu maduka yacyo, ayasimbuza amasashe ya pulasitiki ya TNT ashobora kongera gukoreshwa, ibi bikaba bigaragaza ko amasashe ya pulasitiki 100.000 agabanutse buri mwaka. Jalonetsky ashimangira ati: "Izi mpinduka ni zimwe mu ngamba zacu zo guhaza icyifuzo cy’abaguzi cyo kugura ibintu birambye no kugaragaza ko twitaye ku nshingano zacu zo kubungabunga ibidukikije.".
Speedo yinjiye mu ishami ry’imyenda ryunguka cyane, yatangije ubucuruzi bw’inkweto, harimo inkweto zo mu bwoko bwa “sneakers” na “flip-flops”. “Kubera ko Brezili ari yo sosiyete ya gatanu ku isi ikora inkweto nini, itangiye ibikorwa byayo muri iki gice ifite inkweto zo mu bwoko bwa “sneakers” na “flip-flops”. Speedo imaze kugurisha inkweto zisaga 15.000 mu kwezi kumwe gusa, bigaragaza imbaraga z’ikirango cyayo,” nk’uko Jalonetsky abivuga. Icyegeranyo gishya cy’inkweto za Speedo kirimo inkweto 45 zo mu bwoko bwa “sneakers” na “SKU” 35 zo mu bwoko bwa “flip-flops”, byose byagenewe kuryoherwa no gukora neza.
Iyi sosiyete kandi yibanda ku guhanga udushya aho yashyize ahagaragara nka Repellent line, T-shirt ishobora kubora kandi irinda imibu, yakozwe mu rwego rwo kurwanya icyorezo cya dengue muri Brezili. Jalonetsky yagize ati: "Uyu murongo mushya ugurishwa gusa binyuze kuri platform ya Speedo y'ubucuruzi bwo kuri interineti kandi urimo ikoranabuhanga rigezweho ryirukana udukoko kandi rikingirwa imirasire ya UV.".
Bitewe n'iterambere ritangaje mu bucuruzi bwo kuri interineti, ibikorwa birambye, no kwaguka mu byiciro bishya, Speedo Multisport ifite umwanya mwiza wo gukomeza gutsinda no kurenza ibyagurishijwe mu maduka yayo asanzwe bitarenze umwaka wa 2025.
