Ni kangahe wumvise interuro ivuga ngo "email ishaje"? Mu isi aho imbuga nkoranyambaga n'izindi mbuga zitandukanye z'itumanaho byiganjemo ingamba zo kwamamaza, ni ibisanzwe kubona amasosiyete ajugunya ubutumwa bwoherejwe, abifata nk'irimbi ry'ikoranabuhanga ryuzuyemo ubutumwa bwa spam n'ubutumwa bwibagiranye. Ariko se bite niba iyi myumvire atari yo? Bite se niba iki gikoresho, benshi bafata nk'icya kera, mu by'ukuri ari kimwe mu bikomeye kandi bifite akamaro mu gukurura no kugumana abakiriya benshi?
Nubwo abantu benshi babona ko imeri ari igikoresho "kishaje", ubushakashatsi butandukanye bwerekana ko ikomeje kuba inkingi y'ingenzi mu itumanaho ry'abantu ku giti cyabo ndetse no mu kwamamaza kuri interineti. Ubushakashatsi bwakozwe na Netexperts, nk'ikimenyetso cy'ibi, bwerekana ko 92% by'Abanyabrezili bagikoresha iyi nzira, kandi muri bo, 61% bayikoresha buri munsi. Ku bijyanye n'intego yayo, ubundi bushakashatsi bwakozwe na MediaPost bwagaragaje ko 72% by'abaguzi bayifata nk'inzira yabo nziza yo kuvugana n'ibigo.
Ahantu ho kuba hashaje, aya makuru agaragaza uburyo iki gikoresho gikomeje kugaragara cyane mu buzima bwa buri munsi bw'abantu. Bityo, iyo gishowe mu ngamba z'ibigo, gishobora kuzana inyungu nyinshi ku mpande zombi. Ku muguzi, imeri ntifatwa nk'ubutumwa bwa spam, ahubwo ifatwa nk'isoko y'amakuru ijyanye n'ibyo akoresha, yinjijwe mu bikorwa bye by'ingenzi ndetse n'iby'ubucuruzi, kandi ikaba yoroshye kuyibona mu bihe byiza by'umunsi.
Ku bigo, uretse kuba ari bumwe mu buryo buhendutse ku isoko - hamwe n'ibiciro bitandukanye biboneka kugira ngo bihindurwe bitewe n'umushinga wateguwe - bifasha mu guhindura ibikorwa by'ubukangurambaga hakurikijwe ibyiciro n'intego byagenwe na buri kigo, bigatuma habaho ubutumwa bwihariye bugenewe umwirondoro, amateka, n'ibyo buri mukiriya akunda, aho kuba inyandiko zisanzwe n'izisanzwe.
Ubwo butumwa bushobora gukorwa mu buryo bwikora kandi bugatunganywa hashingiwe ku mpamvu n'imyitwarire ya buri muntu. Ibi bifasha kugera ku gasanduku k'ubutumwa ku minsi n'amasaha bikwiriye buri muntu, byongera amahirwe yo gufungura no guhindura ubutumwa. Uko ibi bikubiye mu butumwa birushaho kuba byiza, ni ko ibi bisubizo birushaho kuba byiza, bigatera abaguzi gushimishwa n'inyandiko zijyanye n'ibyo bakeneye.
Amaherezo, nk'uko byagaragajwe n'ubushakashatsi bwa McKinsey, 71% by'abaguzi biteze ko amasosiyete agirana ibiganiro byihariye, kandi iyo ibyo yiteze bitagezweho, 76% bumva bacitse intege. Ibi byose hamwe bitanga ibintu bikenewe kugira ngo ingamba nziza zijyanye n'inyungu zo kwamamaza hakoreshejwe imeri, bikongera ubunararibonye bw'ikirango no kongera ubushobozi bw'abakiriya.
Ariko, kimwe n'ubundi buryo bwose bwo guteka, ni ngombwa kwita ku bintu by'ingenzi kugira ngo iyi gahunda ikore, uhereye ku ngingo z'ingenzi cyane muri izi nyigo: ububiko bw'amakuru bw'abantu baguhamagara. Mbere yo gutangira kohereza ubutumwa, koresha ibikoresho by'ubutasi bisukura uru rutonde kandi bikwemeza ko rufite ishingiro, kugira ngo umenye neza ko urimo kuvugana n'abantu bashishikajwe na serivisi cyangwa ibicuruzwa byawe. Uku gusukura bizaba ari kimwe mu bintu by'ingenzi uzatsinda.
Kuva aha, shyira imbaraga mu guhindura ibikubiye muri iyi ngingo, ugakora inyandiko zishishikaje buri wese akeneye. Koresha ubu butumwa kugira ngo uhe abakoresha amahirwe yo gukomeza urugendo rwabo binyuze mu zindi nzira z'itumanaho ikigo gikoresha, ushyiraho ingamba zo gukoresha inzira zose zemerera buri mukoresha kuvugana n'ikirango ku murongo ashaka, bityo bitange uburyo bwinshi bwo gukomeza uyu mubano.
Nanone, kora ikizamini cya A/B kugira ngo usesengure niba ibikorwa byo kwamamaza birimo gutanga umusaruro witezwe, buri gihe ushingiye ku ntego zisobanutse zashyizweho binyuze mu kwamamaza hakoreshejwe email. Ibi biterwa nuko, bitewe n'urwego rw'urugendo rw'umukiriya buri wese arimo, bishoboka kubaka uburyo bwihariye bwo kumuyobora mu nzira nziza, ugakomeza ubwitange n'inyungu ze. Gukoresha umukiriya mu buryo burenze urugero kandi budafite aho buhuriye bishobora gutuma uwo mukiriya atanyurwa kandi akabura.
Hanyuma, menya neza ko iki gikoresho gikoreshwa neza binyuze mu kugira abahanga babishoboye bagishyigikiye kugira ngo bafashe mu kubungabunga imicungire y'iki gikorwa. Ibi ntibizatuma habaho imiterere ijyanye n'imikorere y'ibikorwa remezo ku mbuga zose gusa, ahubwo bizanafasha mu gupima amakuru yose y'ibikorwa byo kwiyamamaza mu buryo bwihuse, kugira ngo iyi ngamba ishobore kongera umusaruro wayo mu guhindura no kugumana abakiriya.
Wilton Farelli ni Umuyobozi ushinzwe ibikorwa muri Pontaltech, ikigo cyihariye mu gutanga ibisubizo bihuriweho bya VoiceBot, SMS, email, chatbot, na RCS.
