Gushora imari mu mishinga ya ESG (ibidukikije, imibereho myiza, n'imiyoborere) ntibishobora kandi ntibikwiye kuba uburyo bwo kwamamaza gusa kugira ngo habeho isura nziza y'ikigo cyangwa "gukina neza" ku mbuga nkoranyambaga. Ibyo abantu bakunda n'ibyo babona ntibihindura isi. Kandi ntibikomeza kugira izina ryiza iyo hari ukudahuza hagati y'ibiganiro n'ibikorwa. ESG nyayo isaba intego, intego, n'ubwitange nyakuri ku ngaruka nziza.
Biroroshye kugwa mu gishuko cyo gutangiza ubukangurambaga ku mbuga nkoranyambaga burimo amafoto meza, ibiganiro bitera imbaraga, na hashtag zigezweho. Ariko se bigenda bite iyo umucyo ushize cyangwa ikibazo kibaye? ESG ntabwo ijyanye n'imikorere. Igomba kuba ijyanye no guhora uhagaze. Ntabwo ijyanye no kugaragara nk'ushinzwe inshingano, ahubwo ijyanye no kuba ubishinzwe nubwo nta muntu ureba.
Isosiyete y’ubujyanama ya Sustainalytics iherutse kugaragaza ko 50% by’ibigo bifite intego za ESG bidafite ubuyobozi bw’imbere bujyanye n’ibyo biyemeje muri rusange, ibyo bigatuma ibyo bikorwa bidakora neza kandi bigatuma abantu babibona nabi. Byongeye kandi, nk’uko ubushakashatsi mpuzamahanga bwakozwe na PwC, ihuriro ry’ibigo by’ubugenzuzi n’ubujyanama bwabigaragaje, 78% by’abashoramari bavuga ko bashobora kugurisha imigabane mu bigo bigira uruhare mu gukwirakwiza ibidukikije, bigashimangira akamaro k’intego zisobanutse kandi zishobora kugenzurwa.
Gusukura ESG, iyo amasosiyete akoresha ijambo ESG mu magambo ahinnye gusa nk'igikoresho cyo kwamamaza adakoresheje uburyo bufatika kandi bufite gahunda, byabaye kimwe mu byago bikomeye ku kwizerwa kw'ingamba zirambye. Iyo ikigo cyamamaza ibikorwa byo kubungabunga ibidukikije, imibereho myiza, cyangwa imiyoborere gusa kugira ngo "bisa n'aho ari inshingano," kitakoze mu buryo buhamye kandi bunoze, bigira uruhare mu gupfobya insanganyamatsiko kandi bigabanye icyizere cya rubanda n'abashoramari. Ibi bikorwa byo kwisiga, akenshi biherekezwa n'amagambo y'ubusa na raporo zahinduwe, bitanga igitekerezo cy'ubusa. Aho gutanga agaciro, ibyo bikorwa bigabanya izina ry'ikigo, kandi, cyane cyane, bigaha agaciro umuryango wa ESG muri rusange. Abaturage bareba iyo hari itandukaniro hagati y'ibiganiro n'ukuri, kandi ibi bishobora gutera kwanga, iperereza ku mategeko, n'ikibazo cy'izina kitoroshye gusubiza inyuma.
Ingaruka mbi ntizigarukira gusa ku sosiyete ikora "gusukura". Iyo imiryango myinshi ikoresheje ubu buryo bworoshye, isoko ryose rihinduka nk'iry'ubushinyaguzi rusange. Abashoramari barushaho gushidikanya, inzego zishinzwe kugenzura zigakomera ku bisabwa, kandi abaguzi bakumva batengushywe n'amasezerano yo kubungabunga ibidukikije. Ingaruka ni uko amasosiyete akora cyane kandi agashora imari mu mpinduka z'imiterere y'ibikorwa ahita ahuzwa n'ayo kwamamaza gusa. Uru rujijo rugira ingaruka ku kubona imari irambye, rugabanya uruhare rwa sosiyete sivile, kandi rugatinza iterambere rikomeye. Mu yandi magambo, gusukura ESG ntabwo ari ikintu kidakora gusa, ahubwo ni imbogamizi ku iterambere.
Byongeye kandi, ishoramari ryose rya ESG rigomba gutegurwa hashingiwe ku rwego rw'igihe ikigo kigeze ku iterambere. Ntacyo bimaze kwigana moderi zakozwe cyangwa amahame yo gutumiza ibicuruzwa mu mahanga adahuye n'ukuri kw'ubucuruzi. Twabonye byinshi "bya ESG" ku isoko. Ibikorera ikigo mpuzamahanga bishobora kudakomeza ku kigo giciriritse, n'ibindi.
Byongeye kandi, ingengo y'imari ihari n'ibijyanye n'inyuma, nk'imiterere y'ubukungu, ituze rya politiki, n'ibisabwa n'amategeko, nabyo bigomba kwitabwaho. ESG ntabwo ibaho mu buryo butunguranye. Ibaho mu isi isanzwe, hamwe n'ingorane zayo, ibyago, n'amahirwe. Kubwibyo, kumva ukuri ni ngombwa mu rugendo rwa ESG.
Isoko rya ESG ryahuye n’ibibazo bikomeye cyane cyane bikomoka muri Leta Zunze Ubumwe za Amerika. Donald Trump agarutse ku mwanya wa perezida ku ya 20 Mutarama 2025, hahise hasinywa itegeko rikuraho Amerika mu masezerano ya Paris. Byongeye kandi, habayeho kwihutisha gusesa amategeko agenga ibidukikije, harimo kugabanya ibigo, kugabanya imyuka ihumanya ikirere, gukuraho amagambo "ubumenyi bw'ikirere" ku mbuga za interineti zemewe, no koroshya kwemeza imishinga ya lisansi ku butaka bwa leta. Iri hinduka ry’amategeko n’inzego ryazanye icyo bita "greenhushing," aho amasosiyete akomeza ishoramari rirambye ariko akirinda kurishyira ku izina rya ESG cyangwa "green" kugira ngo agabanye ibyago bya politiki n’ingaruka mbi.
Mu rwego rw'ubukungu, ubutegetsi bwa Trump bwashyizeho imisoro myinshi, aho ibicuruzwa biva mu mahanga bigengwa n'impuzandengo ya 15%, ibyo bikaba byarahungabanyije urusobe rw'ibicuruzwa ku isi, ibiciro by'ibikoresho byiyongera, ndetse binateza ibibazo bikomeye. Ihungabana ryavuyemo ryateje impanuka y'isoko ku isi muri Mata 2025, rigira ingaruka ku bigo byiyemeje gukoresha ingufu zisukuye no guhindura imishinga irambye ishoramari rishobora gutera ibyago byinshi.
Mu rwego rw'imibereho myiza n'imiyoborere, icyitwa S na G bya ESG, habayeho inzitizi zikomeye. Gahunda za Federal Diversity, Equity, and Inclusion (DEI) zakuweho n'amabwiriza y'ubuyobozi, kandi Minisiteri y'Umurimo yatanze amategeko yo gukumira gahunda zo mu kiruhuko cy'izabukuru ku birebana n'ibintu bya ESG nk'ibisanzwe cyangwa kugaragaza ingaruka zitandukanye mu by'imari. Uruvange rw'ibidukikije bya politiki, inzitizi mu mategeko, n'ikirere cy'ubukungu gihindagurika byagabanyije ubushake bw'amasosiyete n'abashoramari bwo gukora ibikorwa by'indashyikirwa. Mu gihe u Burayi n'ibice bimwe bya Aziya bikomeje umuvuduko w'impinduka zirambye, Amerika yagabanyije uruhare rwayo mu buyobozi ku isi muri ESG, igabanya amahame kandi ituma isoko ry'iterambere rirushaho kuba ritoroshye kandi rigahindukamo ibice
Bityo rero, mbere yo gutangaza, tegura. Mbere yo gusezeranya, huza n'ingamba. ESG ihindura ibintu ntabwo itangirana no kwamamaza, ahubwo itangirana n'imiyoborere. Ubushake, gukorera mu mucyo, n'amahame mbwirizamuco ni byo bifasha cyane gahunda za ESG.
