Mu gihe gito gishize, gahunda ya ESG yamamaye cyane, ikurura amasosiyete, kandi yibanda ku kwitabwaho cyane kw'isi, imibanire y'abantu n'imibanire y'ubucuruzi.
Nk'aho ikoreshwa rya ESG ryatumye izina rye rimenyekana.
Ukuri ni uko abakozi bashinzwe kugurisha bakundaga kumenya ko iyo bashyize imbaraga mu gusoza amasezerano, impamvu zituma amasezerano arangira akenshi zari zitandukanye.
Birashoboka (cyangwa ahanini) kubera iyi mpamvu, ESG yatangiye kugirwaho ingaruka n'ibintu bitandukanye, muri byo harimo ingorane zo kugaragaza ko ishoramari ryatangaga umusaruro ufatika ushobora kugira ingaruka ku nyungu.
Mu buryo bw'ikinyoma cy'ibitekerezo, hakozwe byinshi mu gusiga ibidukikije kandi bigafatwa nk'uko bimeze. Ubu buryo, bwakoreshejwe n'amasosiyete kugira ngo arengere isura irambye kuva bakiri bato binyuze mu kwamamaza ibikorwa bitari ibyemewe n'amategeko cyangwa bifatika, bwakoreshejwe nabi cyane. Hari ingaruka za politiki y'isi, nko guhindura ikoreshwa ry'ingufu zisukuye mu Burayi bitewe n'intambara yo muri Ukraine n'imyigaragambyo y'abahinzi yo kwanga inzitizi zakozwe n'abaguzi basaba cyane. Ubushakashatsi bwashyizwe ahagaragara n'ikinyamakuru Meio e Mensagem bwagaragaje ingorane abayobozi b'ubucuruzi bafite mu guhangana n'iyi ngingo. Mu ba CMO 106 babajijwe, 90% ni bo bemera akamaro kayo, ariko 20% gusa ni bo bavuga ko bazi neza icyiciro cy'ingufu.
Ishusho y'ikirango ni yo mpamvu nyamukuru itsinda rigamije (76%), hagakurikiraho ingaruka nziza kuri sosiyete (74%) n'izina ry'ikirango (63%). Hasi hari ibibazo bifite ingaruka zitaziguye, nko gukurura no kugumana impano (37%) n'igitutu cy'abafatanyabikorwa (31%).
Guhangayikishwa n'ishusho bishobora gutera kugoreka, nk'ibirango bishinzwe ibiza ku bidukikije bihita bishaka kwiyita Artemis, imana y'Abagereki irinda ibidukikije. Ingaruka nziza ku muryango ni igitekerezo gikwirakwira kandi, mu by'ukuri, kiri "mu" mu bigize izina.
Nta kamaro ku mushoramari kumenya niba ikirango gitera inkunga ikibuga cy’umupira w’amaguru cy’abaturage bo mu gace atuyemo, nk’uko bigirira akamaro umuguzi kumenya niba ikigo gikorera mu mucyo ku isoko ry’imigabane.
Izina ryiza rishingiye ku kuri kwa buri munsi. Kandi akenshi, urujijo ruvuka hano. Ibigo byinshi bifitanye isano n'umuguzi wa nyuma byamaze kwangirika kw'izina ry'umuntu byarushijeho kwiyongera bitewe n'isi y'ikoranabuhanga igenda irushaho kwiyongera, bitewe n'ibibazo bireba ESG, nko gufata nabi abakiriya bafite umwirondoro runaka (S, kubera imibereho myiza), cyangwa kwangiza ibidukikije (E, kubera ibidukikije).
Reka tubisobanure neza: hari ingaruka zifite ingaruka zikomeye ku bucuruzi - igitutu cyo hanze. Uretse abaguzi ba nyuma, amasosiyete manini, asunikwa n'isoko ry'imari n'ibindi bintu, asaba ko abayatanga bitwara neza mu buryo bujyanye n'amahame ya ESG. Kandi aha niho ibyifuzo bikomeye by'izina bigaragarira, bishyigikiwe n'ibikorwa bifatika.
Ibihangange mu bucuruzi bw'ubuhinzi muri Brezili byatangiye guhura n'ibisabwa n'abakiriya b'i Burayi. Ese bifite ishingiro kuvuga ko bitwararika ibidukikije? Oya rwose. Imyitwarire mibi igaragazwa n'ibikoresho birimo n'amashusho ya satelite yatanzwe n'abandi bantu.
Hari ingero nyinshi zifatika zisaba ibisubizo. Izina ryubatswe intambwe ku yindi ku rufatiro ruhamye (ESG ikaba imwe muri nyinshi) ni imwe mu nkingi zikomeye zitanga umusaruro mwiza. Apple ibasha kugurisha ibicuruzwa ku giciro kiri hejuru y’ikigereranyo atari ukubera ubwiza bw’ibicuruzwa byayo gusa, ahubwo no kubera izina ryubatswe mu myaka ibarirwa muri za mirongo. Nkuko twabivuze mbere, izina ryiza rifasha kugurisha byinshi kandi neza kandi rigatuma umusaruro ukomeza kuba mwiza.
