Ishyirahamwe ry’abashoramari bo muri Brezili (ABF) riherereye mu masosiyete 50 akomeye mu gihugu, nk'uko bivugwa n'ishyirahamwe ry’abashoramari bo muri Brezili (ABF), rifite amasosiyete 600 mu ntara 25 n'imijyi 220. Uburyo bw'ubucuruzi bwarushijeho gukurura ba rwiyemezamirimo, aho iyo bafunguye iduka, bahura n'imbogamizi: kuvugurura bikenewe kugira ngo hahindurwe ahantu nyaburanga, nk'iduka cyangwa ahantu h'ubucuruzi, hakurikijwe amahame yashyizweho n'iryo shyirahamwe.
Muri iki cyiciro, ikoranabuhanga ryafashije cyane. Mais1.Café ikorana na Zinz, urubuga rwa Paraná ruhuza abafite franchise na ba rwiyemezamirimo ndetse n'abatanga serivisi nk'izo. Rwiyemezamirimo yinjiye ku rubuga rwa Zinz, asaba ikiguzi, hanyuma agatanga umushinga w'ubwubatsi bw'uru rugaga. Uru rubuga rutanga ikiguzi cy'icyitegererezo, iyo iyo rwemewe n'ufite franchise, ruhabwa abatanga serivisi kugira ngo babone ibiciro n'amasezerano yabo. Guhitamo uburyo bwiza ni ibyagenwe n'umukiriya.
Ku mucuruzi Henrique Marcondes Muniz, icyifuzo cya Zinz cyakemuye ikibazo. “Sinigeze nkora umushinga ungana gutya, wasaba abanyamwuga benshi cyane – abubatsi b’amatafari, abahanga mu by’amashanyarazi, abavomyi, ababaji, abahuza. Si ikintu ndumva, sinari nzi uwo nakoresha. Mais1.Café yagiriye inama Zinz, narabahamagaye, kandi urubuga rworohereje inzira yose,” uyu rwiyemezamirimo aravuga.
Muniz yafunguye ishami rye rya Mais1.Café mu gace ka Moema muri São Paulo. Iri duka rifite ubuso bwa metero kare 56 ryafunguwe ku ya 19 Nyakanga. Iyubakwa ryatwaye iminsi irenga 30. Uretse gufasha mu gutanga no guha amasezerano isosiyete y'ubwubatsi - rwiyemezamirimo yashimangiye ko ari isosiyete izakemura ibyiciro byose, kuva ku mushinga kugeza ku ishusho y'umuntu, harimo n'imirimo y'ubwubatsi - serivisi yatanzwe n'itsinda ry'uru rubuga yari iy'ingenzi. Yagize ati: "Habayeho kuvugana n'abantu bamubaza niba byose birimo kugerwaho.".
Undi mucuruzi wa Mais1.Café, Márcio Cardoso na Carolina Tavares Cardoso, nabo bahisemo gukoresha Zinz nk'umuhuza mu kuvugurura imitungo yabo kugira ngo bahinduremo cafe. Iduka rya Márcio na Carolina, rifite uburebure bwa metero kare 63, riherereye mu gace ka Ipiranga muri São Paulo.
Guhuza ibikorwa byasobanuye, mu bindi byiza, kuzigama igihe. N'ubundi kandi, byaruhuye ba rwiyemezamirimo mu gihe cyo kuvugana n'abandi, gushaka ibiciro, no kwiyandikisha ubwabo. Ishyirwa mu bikorwa rya serivisi naryo ryari ryihuse. “Iduka ryafunguwe ku ya 5 Nyakanga kandi inyubako yarangiye mu gihe ntarengwa cy’amasezerano. Gutanga serivisi byahuye n’ibyo abantu bari biteze,” uyu ni umucuruzi Márcio Cardoso, washimangiye ko serivisi itangwa n’itsinda rya Zinz, “ihora ikora neza kandi ikora neza.”.
