Urwego rw'ubucuruzi bw'imideli rwinjiye mu 2026 rufite umwihariko udasanzwe mu bihe by'ihungabana: ubwumvikane buke. Nubwo ubucuruzi bw'igihugu bwagiye busimburana hagati y'amezi y'igabanuka n'izamuka rito, urwego rw'imideli rwakomeje kugira umusaruro mwiza, rwiyongereyeho 5.5% mu bwinshi na 8.6% mu nyungu mu gice cya mbere cya 2025, nk'uko IBGE (Ikigo cy'Ubugenge n'Ibarurishamibare cyo muri Brezili kibitangaza). Uyu musaruro wari ukubye kabiri ubwiyongere bw'ubucuruzi bwose muri icyo gihe, ikimenyetso cy'uko imideli yashoboye kumenyera vuba impinduka mu mikoreshereze.
Iyi gahunda ntabwo iri ukwayo. Isoko ryagaragaje iterambere rishya, rifite ibirango bifite imiterere myiza, ingamba zihamye zo gukoresha uburyo bwose, no kongera ikoreshwa ry'amakuru mu kugena ubwoko butandukanye n'ibiciro. Gukoresha uburyo bwo kugurisha mu buryo bw'ikoranabuhanga no guteza imbere ubucuruzi bwo kuri interineti, busanzwe bugaragaza 78% by'iterambere ry'ibiciro by'imyenda hagati ya 2020 na 2024 nk'uko IEMI ibivuga, byahinduye burundu umubano uri hagati y'amaduka n'imiyoboro yo kuri interineti. Iduka riracyari ingenzi, ariko uruhare rwaryo ubu rwibanze ku bunararibonye, ikindi kintu cy'ingenzi mu rugendo rw'abaguzi.
Byongeye kandi, kugabanuka kw'inguzanyo n'inyungu ziri hejuru byitezwe ko bizakomeza kugira ingaruka ku myitwarire yo kugura mu 2026. Abaguzi bashyira mu gaciro, bagereranya ibiciro, bashyira imbere ubuziranenge, kandi bakira neza ibicuruzwa bitanga intego kandi bihoraho. Ibi bisaba abacuruzi gufata ingamba zo kubaga ibicuruzwa bitandukanye, politiki y'ibiciro, n'imikorere myiza. Inkuru nziza ni uko, nubwo haba hari uburyo bwo guhitamo, imideli ikomeje kuba imwe mu nzego zikomeye, kandi uburambe bwo guhaha buzakomeza kuba ikintu gitandukanya abaguzi.
Ikibazo kiba inyungu. Izamuka ry’ibiciro by’ibikoresho n’ibikorwa birimo gushyira igitutu ku nyungu, kandi igisubizo kizaturuka ku buryo bworoheje bw’ubucuruzi, ikusanyirizo ry’ibicuruzwa bifite uburyo bwo kugenzura ibicuruzwa, no guhuza neza imiyoboro. Kwibanda ku makuru no kumenya igihe bizabera bizaba ingenzi cyane. Umuntu wese uzi neza ububiko, ibiciro, n’igihe gikwiye cyo gutangiza ibicuruzwa azabona ikirango cye gikura mu buryo burambye.
Indi ngingo igomba gukomera muri 2026 ni ugushimangira inzira nshya zo kugurisha. Uburyo bwo guhaha ibicuruzwa, isoko, n'ahantu hasangiwe bikomeje kwiyongera, bitanga amahirwe ku bigo byo mu karere yo kwagura aho bikorera ku giciro gito. Uburyo bwo guhuza, buhuza amaduka yo ku muhanda (akiri menshi, afite 66% by'aho agurishirizwa, nk'uko IEMI ibivuga) n'uburyo bwo gukoresha ikoranabuhanga, bugomba gukomeza kuba bwiza cyane bitewe nuko yegereye abakiriya kandi korohereza abantu.
Kuramba no guhanga udushya biracyari inkingi z'igihe kirekire. Kwita ku gushakisha ibintu, ibikoresho fatizo by'ibanze, no gukora ibintu mu buryo bugufi biri kugenda birenga imvugo gusa ahubwo bihinduka isoko. Mu 2026, inyungu yo guhatana izaba iri mu bushobozi bwo guhanga udushya mu buryo bunoze, haba binyuze mu ikoranabuhanga, ibikoresho bishya, cyangwa inzira nziza zo gutwara ibintu.
Ukurikije ibi byose, biroroshye kwiyumvisha ko urwego rw'imideli ruzatera imbere arirwo ruzaba ruzi guhuza amakuru, intego, n'imikorere myiza, hamwe n'ubushobozi bwo gusubiza umuguzi hamwe n'uburyo buhoraho bwo gukomeza ubucuruzi mu gihe giciriritse.
Uru rwego rwamaze kugaragaza ko rufite imbaraga zo gukura hejuru y’ikigereranyo cy’ubukungu. Ubu, ikibazo ni uguhindura uku kwiyongera kukaba ugukomeye, twubaka ibidukikije by’ubucuruzi bw’ikoranabuhanga kandi bigezweho bifitanye isano n’umuguzi mushya.
*Allan Soares ni Umuyobozi Mukuru akaba n'uwashinze AKR Brands, ikigo cy’abagabo gishinzwe imideli gihuza ibirango King&Joe, King&Joe Play, na K&J Black, gikorera mu gihugu hose kandi cyibanda ku guhanga udushya, imicungire, no kwagura ibirango ku isoko ry’ubucuruzi.
