Mu myaka ya vuba aha, ubuhanga bw'ubukorano bwagaragaye ko ari inshuti ikomeye y'amasosiyete ashaka kunoza ingamba zayo zo kugurisha no kugaragara ku isoko ririmo guhangana cyane. Kubera ubushobozi bwo gusesengura amakuru menshi mu gihe nyacyo, gukora ikoranabuhanga mu buryo bwikora, no guhindura serivisi ku bakiriya, ubuhanga bwo gukora imibonano mpuzabitsina burimo guhindura uburyo amasosiyete akorana n'abaguzi bayo, bityo, bikagira ingaruka zitaziguye ku musaruro w'ubucuruzi bwabo.
Nk’uko raporo ya State of Salesibivuga, yakozwe ku ishami rya gatandatu ry’abacuruza barenga 5.500 mu bihugu 27 mu 2024, harimo n’Abanyabrezili 300, abacuruzi umunani kuri icumi bo muri Brezili (81%) bakoresha ubuhanga bw’ubukorano (Artificial Intelligence - AI) mu kazi, ariko 28% by’icyo gihe gusa ni byo bimara igihe biganira n’abakiriya kandi bigacuruza.
Mu gihe cy'ibi, Raphael Lassance, umufatanyabikorwa akaba n'umujyanama muri Sales Clube, ikigo kinini cyita ku bisubizo by'ubucuruzi ku bigo, yavuze impamvu 4 zo gukoresha ubwenge bw'ubukorano mu ngamba zo kugurisha za rwiyemezamirimo uwo ari we wese. Reba izi mpamvu:
1. Kwikoresha no kunoza imikorere y'ubucuruzi
Imwe mu nyungu z'ingenzi za AI mu ngamba zo kugurisha ni ukwikora kw'imirimo isubiramo n'iy'ubuyobozi. Ibikoresho bishingiye kuri AI bishobora gusuzuma abashoramari, gusubiza ibibazo bikunze kubazwa binyuze muri chatbots, ndetse no gukora ibizamini by'abashoramari, bigatuma abacuruzi barushaho kwibanda ku mikoranire igoye no kurangiza amasezerano.
Byongeye kandi, ubuhanga bwo gukora imibonano mpuzabitsina (AI) bushobora gusesengura imyitwarire y'abaguzi mu buryo burambuye, kumenya imiterere no gutanga ibitekerezo ku buryo bwiza bwo guhindura ibicuruzwa. Hamwe n'uburyo bwo guhanura, ikoranabuhanga rishobora kumenya abakiriya bashobora kugura ibintu neza, rigatuma itsinda ry'abagurisha rirushaho gukora neza kandi rikongera igipimo cyo guhindura ibicuruzwa.
2. Guhindura uburambe bwawe mu guhaha
Ikindi gice AI yateye imberemo ni uguhindura ubunararibonye bw'abakiriya. Binyuze muri sisitemu zo gutanga inama, nk'izikoreshwa n'urubuga runini rw'ubucuruzi bwo kuri interineti, amasosiyete ashobora gutanga ibicuruzwa na serivisi byihariye bishingiye ku mateka y'abaguzi yo gusura no kugura mbere.
Uku guhindura imiterere y'umuntu ku giti cye ntigugarukira ku bicuruzwa gusa, ahubwo no kuri serivisi ku bakiliya. Ubuhanga bwo gukora imibonano mpuzabitsina (AI) bushobora gushyirwa muri sisitemu za CRM kugira ngo butange imikoranire yihariye, hamwe n'inama, poromosiyo, cyangwa ibikubiye ku mukiriya byagenewe buri mukiriya, byose bishingiye ku myitwarire ye bwite n'ibyo akunda.
3. Isesengura ry'amakuru ku byemezo by'ingamba
Ubushobozi bwo gusesengura amakuru menshi, cyangwa Big Data, ni kimwe mu mbaraga zikomeye za AI. Mu gutunganya amakuru aturutse ahantu hatandukanye (imbuga za interineti, imbuga nkoranyambaga, CRM, nibindi), iki gikoresho gitanga ubumenyi bw'ingirakamaro ku myitwarire y'abaguzi, uko isoko rihagaze, uburyo ubukangurambaga bwo kugurisha bukora, ndetse n'imikorere y'abagurisha ku giti cyabo.
Ubu bushishozi bushobora gukoreshwa mu guhindura ingamba mu gihe nyacyo, bigatuma habaho gufata ibyemezo byihuse kandi bihamye. Urugero, niba ubukangurambaga bwo kugurisha budatanga umusaruro witezwe, ubuhanga bwo gukora imibonano mpuzabitsina bushobora guhita bumenya ibigomba guhinduka, nk'abantu bagenewe cyangwa ubwoko bw'ibyo batanga.
4. Guhugura itsinda no kongera umusaruro
Ubuhanga bwo gukora imibonano mpuzabitsina (AI) bwakoreshejwe kandi mu mahugurwa y’itsinda ry’abacuruzi, binyuze mu bikoresho byigana imikoranire y’abakiriya no gusesengura imikorere y’abagurisha. Mu gukurikirana no gutanga ibitekerezo byihuse, ibi bisubizo bifasha kunoza ubumenyi bw’abacuruza, bigatuma bagira umusaruro kandi bakarushaho gukora neza.
Byongeye kandi, imikorere y’ikoranabuhanga ituma amakipe yibanda ku mibanire n’abakiriya aho gutakaza umwanya ku mirimo y’ubuyobozi cyangwa isanzwe.
“Nta gushidikanya ko ubwenge bw’ubukorano ari inshuti ikomeye ku bigo bigamije kongera ubushobozi bwabyo bwo guhangana no kunoza inzira zo kugurisha. Binyuze mu gukora imirimo mu buryo bwikora, kunoza uburyo bwo kuyikoresha, no kunoza ibyemezo bishingiye ku makuru, ibigo bishobora kugera ku rwego rushya rw’imikorere n’intsinzi,” nk’uko Lassance abivuga.
Ariko, ashimangira ko uburinganire hagati y’imikorere y’ikoranabuhanga n’imikorere y’abantu ari ingenzi cyane. Asoza agira ati: “Nubwo ubuhanga bwo gukora imibonano mpuzabitsina bushobora kunoza imikorere myinshi, kwishyira mu mwanya w’abandi no gusabana n’abakiriya ni ibintu by’ingenzi bidashobora gusimburwa burundu n’ikoranabuhanga.”.
