Ibigo bito n'ibiciriritse bikora ku buryo bwo kugurisha bukoresha uburyo bwa D2C (bugurishwa mu buryo butaziguye) byinjije miliyoni 30 z'amadolari y'Amerika ku ya 11 Ugushyingo, bikaba byiyongereyeho 36% ugereranyije n'umwaka wa 2024. Aya makuru aturuka kuri Nuvemshop, urubuga runini rw'ubucuruzi bwo kuri interineti muri Brezili na Amerika y'Epfo. Hamwe n'ibiciro bigezweho, kohereza byoroshye, no kwibanda ku mikorere, itariki ya 11 Ugushyingo yigaragaje nk'igihe cyiza cyo kwitegura Black Friday, yihutisha icyifuzo kandi itegura ahantu ho kugabanyirizwa ibiciro mu mpera z'ukwezi.
Mu gihe cyose cy’ubukangurambaga bw’amasaha 24, hashyizweho amadosiye 112.000, yiyongereyeho 39% ugereranije n’umwaka ushize. Mu kwemeza imbaraga za D2C mu masoko yihariye, ibice byitwaye neza ni iby’imideli, byaje imbere bifite miliyoni 13 z’amadorari y’Amerika, hagakurikiraho Ubuzima n’Ubwiza bifite miliyoni 3.5 z’amadorari y’Amerika, Ibikoresho bifite miliyoni 2 z’amadorari y’Amerika, n’Urugo n’Ubusitani bifite miliyoni 2 z’amadorari y’Amerika.
Ubushakashatsi bwasuzumye ibyagurishijwe ku ya 11 Ugushyingo 2024 na 2025 gusa, bushingiye ku bacuruzi bo muri Brezili bakoreshaga Nuvemshop.
