Ahazaza h’ubucuruzi nyuma y’icyorezo hagaragaje ukuri kudasubirwaho: gushora imari mu ikoranabuhanga ryo kurwanya uburiganya ntabwo bikiri ikintu cy’agaciro, ahubwo ni ngombwa ku bigo by’ubucuruzi bwo kuri interineti bishaka kubaho no gutera imbere mu isoko ririmo guhangana cyane. Bitewe n’iterambere ryinshi ry’ubucuruzi bwo kuri interineti n’impinduka mu myitwarire y’abaguzi, ibigo birimo gushishikarizwa gukoresha ibisubizo by’ikoranabuhanga bigezweho kugira ngo bikomeze kugira umutekano n’inyungu.
Iyi ni imwe mu ngingo z'ingenzi z'igikorwa cya Flow Connect São Paulo 2024, cyahuje impuguke mu nganda kugira ngo baganire ku buryo icyorezo cyihutishije ikoreshwa ry'ikoranabuhanga nka AI na machine learning, bigatuma amasosiyete ahindura imikorere vuba. Imwe mu ngingo zavuzweho cyane, zavuzwe n'abavuga rikijyana bo mu masosiyete atandukanye, ni ukureba inyungu z'ibikorwa, bishoboka gusa iyo habayeho ishyirwa mu bikorwa ry'ibisubizo by'ikoranabuhanga binoza imikorere, kuva kuri serivisi ku bakiliya no gutanga uburyo bwo kwiharira amakuru kugeza ku isesengura ryikora mu buryo bwikora kugira ngo hakumirwe uburiganya.
Amwe mu mayeri akunze gukoreshwa n'abatekamutwe muri iki gihe ntabwo agaragaza gusa ukwiyongera kw'ibikorwa by'ubutekamutwe, ahubwo agaragaza n'uburyo butandukanye n'ubuhanga bukoreshwa n'imiyoboro y'abatekamutwe b'abagizi ba nabi, bishimangira uburyo bwihutirwa bwo gukoresha ibikoresho by'ubwenge mu kurinda ubucuruzi bw'ikoranabuhanga neza
- Uburiganya ku makarita y'inguzanyo: gukoresha amakuru yibwe ku makarita kugira ngo ugure ku mbuga za interineti si ikintu gishya, ariko bikomeje kwiyongera bitewe n'uburyo bwo kubona aya makuru bwagutse: phishing, vishing, smishing, pharming, kugura amakuru kuri interineti y'umwijima , n'ibindi.
- Igitero cya Bot - Robots zashyizweho kugira ngo zigerageze ibihumbi by'amakarita y'inguzanyo yibwe no kugerageza kugura ibintu bikurikiranye.
- Uburiganya bwo mu rwego rwo gusaba: umuguzi avuga ko atatanze uburenganzira bwo kugura kandi agasaba gusubizwa amafaranga muri banki ye. Ibi bishobora no guterwa no kutumvikana kandi atari ngombwa ko biba ari igikorwa kibi, ahubwo kubera ko birimo uburiganya bukorwa n'umuguzi, kuvumbura no kurinda ubwo bwoko bw'uburiganya biragorana.
- Gufata konti: uburenganzira bwo kugera kuri konti zemewe n'amategeko ku mbuga z'ubucuruzi bwa elegitoroniki kugira ngo ugure ibintu mu buryo bw'uburiganya ukoresheje amakuru ari muri izo myirondoro.
- "Imbuga zigaragara nk'izisanzwe": imbuga mpimbano zigana inzira zemewe zo kwiba amakuru n'amakuru y'abakoresha.
Muri iki gihe gishya, ibikoresho nka Signifiedd byagize uruhare runini mu gutanga urubuga rukoresha ubuhanga bwo gukora imibonano mpuzabitsina (AI) kugira ngo rusesengure buri gikorwa mu buryo bwikora, rugaragaze imyitwarire iteye amakenga mu gihe nyacyo. Ibi bituma habaho gukumira uburiganya mbere yuko bubaho kandi bikanatuma abacuruzi birinda igihombo cy’amafaranga cyangiza inyungu z’ubucuruzi.
Byongeye kandi, ubuhanga bwa AI n'ubushobozi bwo gusesengura butuma habaho uburambe bwo guhaha bworoshye, nta makimbirane asanzwe muri uru rugendo - nko gutinda kwemezwa cyangwa amakosa mu gusuzuma uburiganya butuma ibicuruzwa byanze kugurwa mu buryo butari bwo, ibyo bikaba bigira uruhare mu kongera umubare w'abaguzi no kuba inyangamugayo.
Ibipimo by'ejo hazaza
Impuguke ziteganya ko mu myaka ibiri cyangwa itatu iri imbere, icyifuzo cy'ikoranabuhanga rinoza imikorere n'ihiganwa ry'ubucuruzi bw'ikoranabuhanga kizakomeza kwiyongera. Kubwibyo, inama yo kwishingikiriza ku bafatanyabikorwa b'inzobere mu by'ingamba zo koroshya ikoreshwa ry'iri koranabuhanga rigezweho mu bucuruzi ikomeje kuba ingenzi cyane. Ibi ni ko bimeze kuri AI, izaba ingenzi ku bigo bishaka gukomeza kugira amahirwe yo guhangana, cyane cyane ku isoko rihora rihinduka. Muri uru rwego, Signifiedd ni inshuti y'ibigo by'ubucuruzi bw'ikoranabuhanga bigamije kudakomeza kubaho gusa ahubwo no kuyobora impinduka mu ikoranabuhanga mu bucuruzi.
Gabriel Vecchia, Umuyobozi Mukuru w’Ubucuruzi muri Signifiedd Brazil, agira ati: “Gushora imari mu ikoranabuhanga ntabwo bikiri amahitamo, ni ngombwa ku bucuruzi ubwo ari bwo bwose bwo kuri interineti bushaka kuzakomeza ku isoko.”.
