Iterambere riherutse ry’ishoramari mu ikoranabuhanga muri Brezili ryahinduye inyungu z’amafaranga zijya ku isoko ry’ubucuruzi ritari ryitezwe neza n’urusobe rw’ibinyabuzima. Ubushakashatsi bwakozwe na Distrito bwerekana ko, mu 2024 gusa, ibisubizo byibanda ku bucuruzi, inganda, ibiribwa, n’isoko ry’amatungo byatanze ishoramari rirenga miliyari 3.8 z’ama-rupee. Iri zamuka ryatumye Start Growth, ikigo cy’ubuyobozi cyashinzwe mu 2014, cyagura ku mugaragaro igitekerezo cyacyo cy’ishoramari kikagera ku byiciro bine bishya: Retail Tech, IndTech, FoodTech, na PetTech. Impinduka zikemura icyifuzo cy’ibigo bishya byamaze kwemeza ibicuruzwa byabyo none ubu bikaba birimo gushaka inkunga y’imari n’imikorere kugira ngo bigere ku rwego rwo hejuru.
Nk’uko Marilucia Silva Pertil, umwe mu bashinze Start Growth akaba n’umujyanama w’ibigo bishya, uyu mwanzuro ufashwe nyuma yo kubona iterambere ryihuta ry’izi nzego mu bijyanye n’ibipimo by’ikoranabuhanga, icyifuzo cyo gukora neza no kwagura ikoreshwa ry’ibigo. Yagize ati: “Izi nzego zahindutse vuba cyane kandi muri iki gihe zigaragaza amahirwe akomeye ku bigo bishobora kwaguka cyane. Dushishikajwe no gushyigikira abashinze ibigo bamaze kugaragaza ikibazo bakemura kandi bakeneye imiterere kugira ngo babone icyerekezo.”
Imibare ishimangira icyo gikorwa. Mu bucuruzi, ubucuruzi bushingiye kuri interineti muri Brezili biteganijwe ko buzarenga miliyari 226 z'amadolari y'Amerika mu kugurisha mu 2025, nk'uko imibare ya ABComm ibigaragaza. Mu rwego rw'inganda, Ubushakashatsi ku Ingufu z'Ubwenge ku Isi bwerekana ko 74% by'amasosiyete ateganya kongera ishoramari mu bikorwa byo kwihutisha no gusesengura amakuru. Urwego rw'ibiribwa rukomeje kwaguka: inyigo ya Euromonitor iteganya ko isoko ry'isi rya FoodTech rigomba kwiyongeraho ibirenga 42% mu 2027, bitewe n'umutekano w'ibiribwa, ibikoresho, n'ibisubizo by'ubwenge. Hagati aho, isoko ry'amatungo ryo muri Brezili, iri ku mwanya wa kabiri ku isi nk'uko IPB ibigaragaza, ryageze kuri miliyari 76 z'amadolari y'Amerika mu nyungu za buri mwaka, aho hakenewe cyane serivisi z'ikoranabuhanga n'imicungire y'ubuzima bw'amatungo.
Bitewe no kwaguka kw'insanganyamatsiko yayo, Start Growth ubu irimo gushaka ibigo bishya bikora neza muri izi nzego bifite uburyo bwa SaaS, ikoreshwa ryimbitse ry'amakuru, ikoranabuhanga, kandi byibanda ku kunoza imikorere. Marilucia ashimangira ko intego atari ukugendera ku bipimo gusa ahubwo no gushyigikira ibice aho ikoranabuhanga ari ikintu cy'ingenzi mu kwaguka. Agira ati: “Ikidushishikariza ni ugukura kw'isoko. Buri kimwe muri ibi bice bigaragaza ibibazo bisobanutse neza, byiteguye gukemurwa n'ikoranabuhanga. Iyo hari ikibazo nyacyo, haba hari umwanya wo kugikemura.”.
Muri iki cyiciro gishya, ikigo gishinzwe imicungire kizasuzuma ibisubizo kuva ku mbuga nkoranyambaga z’itumanaho n’iz’ubucuruzi kugeza ku buryo bwo guhanura ibiribwa, amasoko y’ibiribwa, ikoranabuhanga ryo gukurikirana amatungo, imirire n’ubuzima bw’amatungo, ndetse n’ibikoresho byihariye byo gucunga. Umuyobozi mukuru ashimangira ko, uko urwego rumeze kose, ibintu bitatu bizakomeza kugorana: gukurura byemewe, uburyo bwo kumvikana mu buryo bwo kwinjiza amafaranga, n’ubushobozi bw’abashinze bwo gushyira mu bikorwa. Agira ati: "Amasosiyete mato mato adashoboye kumenya ibipimo byayo, nka CAC, LTV, na churn, gake cyane atsinda. Inshingano zacu ni ukwitabira iyo hari ubushobozi bufatika no gufasha mu gutegura icyiciro gikurikira.".
Iyi nsanganyamatsiko yagutse izashyirwa mu byiciro bikurikira by’ishoramari bya Start Growth, bikomeza umuvuduko wo guhitamo. Umucungamutungo akoresha Uburyo bwo Gutera imbere mu Itangiriro, urwego ruhuza imari, ibikorwa, n’ubuhanga mu by’isoko kugira ngo rwihutishe ubucuruzi mu myaka ibiri no kubutegurira ibihe bishya. “Isoko riratoranya cyane, ariko amahirwe arahari ku bakemura ibibazo nyabyo. Izi nzego enye zihuza ibyifuzo byihutirwa n’umwanya wo gukura. Kwaguka kwacu bigaragaza iki kintu,” Marilucia arasoza.
