Nyuma y'umwaka umwe itangijwe muri Brezili, TikTok Shop yongeye gushyira imbaraga mu bucuruzi bw'ikoranabuhanga bwo muri Brezili, iyobowe na Discovery Shopping mode, ihuza imyidagaduro, umuryango, n'ikoreshwa mu buryo buhuriweho. Kuva yagera muri iki gihugu, uru rubuga rwiyongereyeho inshuro 102 mu bucuruzi bwa buri munsi bwa GMV buri kwezi, rurenze ibyari byitezwe mbere y'uko ikigo gitangira kandi rwongera vuba uburyo abaguzi, abagurisha, n'abakora. Muri iki gihe, umubare w'abakora abafatanyabikorwa bakora - abagurisha nibura rimwe ku munsi - wiyongereyeho inshuro 46.
Imyitwarire yo kugura muri porogaramu yongera imbaraga z'ubu buryo bushya: nk'uko ubushakashatsi bwakozwe muri porogaramu bwagaragaje ku bakoresha 17.000, uyu munsi 57.8% by'abakoresha bagura kuri TikTok Shop nyuma yo kuvumbura ibicuruzwa kuri TikTok.
Ubucuruzi bwa Live bumaze kwigaragaza nk'imwe mu mpamvu zikomeye zitera iterambere ry'urubuga mu gihugu. Ugereranyije Gicurasi 2025 na Gicurasi 2026, umubare mpuzandengo w'amashusho ya Live wikubye inshuro 20 buri munsi, mu gihe GMV (Umubare w'ibicuruzwa byose) byakozwe n'aya mashusho wikubye inshuro 161. Ubu, amashusho ya Live afite umubare munini w'ibicuruzwa muri Brezili yibanda ku byiciro nk'amavuta yo kwisiga n'ibikoresho byo mu gikoni.
“Twari dufite icyizere cy’uko ibintu bizagenda neza, ariko imibare yo muri uyu mwaka wa mbere yarenze ibyo twari twiteze. Aya mezi cumi n’abiri yagaragaje ko umuguzi wo muri Brezili agenda yitabira kugura ibintu bishingiye ku kuvumbura, imyidagaduro, no gukoresha uburyo bwo kuganira. Iduka rya TikTok rihuza abakora ibicuruzwa, abagurisha, ibirango, n’abaturage mu buryo bumwe, bigatuma habaho urugendo ruhamye aho kugura ibintu biba mu buryo butunguranye kandi bwihariye,” ibi ni ibyavuzwe na Gustavo Mondo, Umuyobozi w’Icyiciro cya TikTok Shop muri Brezili. “Ubucuruzi bukora ku buryo bworoshye butuma habaho umubano mwiza n’abareba ibicuruzwa kandi bugatanga amahirwe yo gukoresha uburyo bwo kuganira mu buryo butunguranye. Mu kwerekana ibicuruzwa mu buryo bw’imbonankubone, kuvugana n’abareba ibicuruzwa, no gusubiza ibibazo ako kanya, umugurisha ahindura uburyo bwo kuvugana mu buryo bw’icyizere no kwizerana mu buryo bwo kugura. Ni ubunararibonye bw’iduka rigezweho rigezwa mu isi y’ikoranabuhanga, ariko rigera ku rwego rwo hejuru cyane.
Ibicuruzwa bigurishwa cyane
Urutonde rw'ibicuruzwa byagurishijwe cyane muri uyu mwaka wa mbere rugaragaza itandukaniro ry'ibicuruzwa n'inyungu kuri uru rubuga. Hasi hari ibintu bitatu byagurishijwe cyane, bigabanyijemo icyiciro gito.
- Imyambarire: 1. Amapantalo y'abagore; 2. Imipira n'amashati by'abagore; 3. Amakanzu y'abagore asanzwe
- Ubwiza: 1. Gusiga imisatsi y'umubiri w'abagore; 2. Gusiga imisatsi y'umubiri w'abagabo; 3. Impumuro nziza y'abagabo
- Urugo n'imitako: 1. Amasafuriya n'amasafuriya; 2. Amashuka n'udusanduku tw'imisego; 3. Amacupa ya Thermos
- Ibyuma by'ikoranabuhanga: 1. Ecouteurs; 2. Udukingirizo twa ecran n'udusanduku twa mudasobwa; 3. Amasaha y'ikoranabuhanga
Inkuru zo gukura
Iterambere ry'uru rubuga rishimangira ubushobozi bw'ubucuruzi bw'ibicuruzwa bivumburwa mu gihugu kandi rigatanga amahirwe ku bigo, abagurisha, n'abahanzi kugira ngo bateze imbere uburyo bushya bwo kuvugana n'abaguzi mu buryo bw'ikoranabuhanga.
Natura ni yo yabaye icyamamare cya mbere cy’ubwiza n’ubwisungane mu kwivuza cyagurishijwe binyuze kuri uru rubuga, kandi ntabwo yayoboye gusa TikTok Shop's Black Friday - yagabanyije amateka y’ibicuruzwa ku ya 28 Ugushyingo 2025, inashyira ibicuruzwa bitatu mu cyiciro cya mbere cy’ibicuruzwa bihumura neza - ahubwo yanavuguruye ibicuruzwa byayo. Iki cyamamare cyahaye imbaraga abajyanama bayo b’ubwiza, kibahindura abakora ibintu nyabyo. Mu Gushyingo kose, habayeho ibiganiro byinshi byabereye imbonankubone, byitabiriwe n’abajyanama 70 mu Gushyingo Mbonankubone. Ku munsi w’ibirori, habayeho ibiganiro byinshi byabereye imbonankubone byakozwe mu masaha 12, bituma abakiriya bareka kugura ibicuruzwa byabo biyongeraho 228%. Mu mwaka wa 2025, ibiganiro 52.000 byabereye imbonankubone, 60% byabyo byakozwe n’abajyanama ubwabo, bitanga ibitekerezo birenga miliyoni 32 kandi umubare w’abakora ibintu wikubye gatatu ugereranije n’uw’abandi. Byongeye kandi, muri Carnival, iki kigo cyagiranye ikiganiro n'umujyanama w'ubwiza uturutse mu gace ka Camarote 2222 VIP, cyatanze abakiriya bashya 80% kandi cyabonye ubwiyongere bwa 68% ugereranije n'umusaruro wabonetse ku ya 2 Gashyantare, ubwo iki kigo cyaherukaga gukoresha inshuro ebyiri.
Riachuelo, ikirango cya mbere gikomeye cy’imideli cyinjiye muri TikTok Shop, kimaze gutumiza ibintu birenga 130.000 kuri uru rubuga mu mezi 12 ashize, bituma ibintu bitandukanye bikwirakwira cyane, nk’ipantaro nini, ikanzu yo kwiyuhagiriramo ya Casa Riachuelo, n’isakoshi yo kwambara. Byongeye kandi, iki kigo cyabaye icya mbere mu rwego rw’imideli cyakoze Umunsi Mukuru w’Ibirango muri Brezili, kandi mu gihe cyo kwiyamamaza, iki kigo cyashyize ahagaragara ibintu byihariye birimo Silvia Braz n’icyegeranyo cyakozwe ku bufatanye n’iki kigo, byashyizwe ahagaragara icyarimwe kuri TikTok Shop no ku rubuga rwa interineti rwa Riachuelo.
Imbaraga za TikTok Shop muri Brezili zirimo guhindura inzira y’ubucuruzi buto n’ubuciriritse mu gihugu. BigHome Brasil, mu cyiciro cya Home & Living, yatangiye gukorera kuri uru rubuga mu Kuboza 2025, kandi mu mezi make, yahinduye TikTok Shop iba umuyoboro wayo mukuru w’ubucuruzi, yikuba kabiri hafi amafaranga yinjizaga. Mu 2026, iyi sosiyete yari imaze kuzuza miliyoni 17 z’amadorari y’Amerika mu nyungu zayo kandi yashyize agahigo mu bucuruzi bwa Live muri Amerika y’Amajyepfo, aho amadorari y’Amerika 100.000 yagurishijwe mu kiganiro kimwe. Urusobe rw’ubucuruzi rwagize uruhare runini mu iterambere ry’iki kigo, aho cyageze ku mpuzandengo y’amasosiyete 300 akora ku bucuruzi mu minsi 28 ishize. Kuri ubu, TikTok Shop imaze kwinjiza amafaranga akubye inshuro eshanu ugereranyije n’umuyoboro wa kabiri w’ubucuruzi w’iyi sosiyete.
Moderna yagaragaye nk'imwe mu masosiyete akomeye akura kuri TikTok Shop muri Brezili. Kuva iki kigo cyinjiye muri uru rubuga muri Gicurasi 2025, inyungu yacyo yikubye kabiri, kandi TikTok Shop ubu ihagarariye 60% by'ibicuruzwa byose by'ikigo. Muri iki gihe, iki kigo gifite abafatanyabikorwa barenga 9.000 bakora, bashinzwe kwimura ibikoresho birenga 10.000 bigurishwa ku munsi, hiyongereyeho no kongera kwagura umusaruro wacyo n'itsinda ry'iki kigo.
Iterambere ry'uru rubuga ryanatumye habaho amahirwe yo kongera abakora ibikubiye muri urwo rubuga, batangiye guhindura abarureba n'abarusura bakaba abacuruzi bashya muri TikTok Shop. Urugero, Umuremyi Lua Blossom, yarenze miliyoni imwe y'amadorari ya Amerika muri GMV nyuma yo guhindura uburyo bwo kureba impumuro nziza mu bikorwa bye by'ingenzi.
Urugero, umwanditsi Vitória Merlos, umaze kugera ku nyungu rusange ya miliyoni 2.8 z'amadorari y'Amerika, afite miliyoni 2.4 z'amadorari y'Amerika aturutse kuri televiziyo zisanzwe gusa. Muri rusange, Ve Merlos - nk'uko azwi kuri uru rubuga - amaze kugira ibiganiro birenga 200 kandi yagurishije ibicuruzwa bifite agaciro karenga amadorari 400.000 mu kiganiro kimwe.
