Abanyabrezili bahuye n'impinduka zikomeye mu mibereho yabo mu myaka ya vuba aha, harimo no "gusohoka mu mijyi," ari na ko kuva mu mirwa mikuru minini bajya mu mijyi mito, ahanini bashaka imibereho myiza. Iyi gahunda yahinduye isoko ry'ubucuruzi, ituma abantu benshi bashaka ibisubizo byo mu gace batuyemo, byoroshye kandi byoroshye kubona, byose bihuye n'uburyo abantu bashya biteze.
Ubucuruzi bukabije, nk'uko iki gikorwa cyiswe, bushingiye ku gitekerezo cy'uko abaguzi n'ibigo by'ubucuruzi bareba ibiri hafi aho, batekereza ku byo mu gace batuyemo kandi bagashyira imbere ibyorohereza n'amahirwe, uko bikurikirana.
Hari ingero nyinshi. Amasosiyete manini nka Grupo Pão de Açúcar na Carrefour asanzwe ashora imari mu buryo buto bwegereye abaturage, nka Minuto Pão de Açúcar na Carrefour Express. Amasosiyete mato nka sosiyete yo muri Suwede yitwa Lifvs, ifite amaduka yigenga aboneka amasaha 24 ku munsi, cyangwa sosiyete yo muri Brezili yitwa Ame Go, ikora mu buryo bwikora ibicuruzwa hakoreshejwe ubuhanga bwa AI na Wi-Fi, bigaragaza uburyo uburyo bworoshye burimo guhindura ubucuruzi.
César Baleco, Umuyobozi Mukuru wa IRRAH, itsinda ry’ikoranabuhanga ryihariye mu gutanga ibisubizo ku rwego rw’ubucuruzi, ashimangira ati: “Ejo hazaza h’ubucuruzi buzarushaho kwegerezwa abaturage no guhuzwa. Amaduka ntagomba kuba manini, ahubwo agomba kuba agezweho, yoroshye, kandi ajyanye n’ibikenewe mu gace runaka.”.
Uretse imiyoboro minini yashoye imari mu bucuruzi bwo mu gace, ubucuruzi buhanitse mu gace bunajyanye n'iterambere ry'ubucuruzi buto muri Brezili, buhagarariye inyinshi mu masosiyete aherutse gufungura. Muri Nzeri 2024, ubucuruzi buto bugera ku 349.500 bwanditswe, 96% by'imibare yose ya CNPJ (imibare y'imisoro yo muri Brezili) yaremwe muri icyo gihe, nk'uko ubushakashatsi bwakozwe na Sebrae (Serivisi Ishinzwe Inkunga y'Ubucuruzi Buto n'Ubuciriritse yo muri Brezili) bushingiye ku makuru yavuye mu Kigo cy'Imisoro cya Leta Zunze Ubumwe za Amerika (Federal Revenue Service). Mu mubare wose w'ibigo bishya byakusanyijwe muri uwo mwaka, hafunguwe ibigo bishya miliyoni 3.3, bigera kuri miliyoni 3.2 muri byo byari bigizwe na MEI (Individual Microentrepreneurs), ubucuruzi buto n'ubuto.
Nk’uko Baleco ibivuga, iyi mpinduka ishobora kugaragara cyane. Muri iki gihe cy’icyorezo, 72% by’Abanyabrezili batangiye gushyira imbere ubucuruzi buto, naho 80% bavuga ko bazakomeza gushyigikira ibigo byo mu gace nk’uko Accenture ibivuga.
Agira ati: "Ejo hazaza h'ubucuruzi hari mu kuba hafi, mu buryo bwihuse, kandi ikiruta byose, mu guhuza," ashimangira ko ikoranabuhanga ritakiri umuyoboro gusa ahubwo ari ikintu gitandukanya abashaka kugaragara muri ubu buryo bushya bw'isoko.
Kandi uburyo bwo gukoresha iyi nyungu ni bwinshi cyane. Umuyobozi Mukuru wa IRRAH agira ati: “Ntidushobora kwibagirwa ko umuguzi ari hafi, ariko kandi afitanye isano, kandi, nubwo afite amahirwe menshi yo kugura kurusha abamukikije, ahura n’irushanwa rikomeye mu isi ya interineti. Bitewe n’ibi, ni ngombwa ko abacuruzi bo mu gace bakoresha ikoranabuhanga risanzwe kugira ngo bagaragare.” Atanga ingero z’ibimenyetso, nk’urugero rw’umucuruzi wo muri Suwede witwa Lifvs, wahisemo ibice by’icyaro nk’ahantu ho gukorera amaduka ye yikora, atanga amahitamo menshi ku baturage badafite ubushobozi bwo kugera ku maduka manini. Uru ruganda rwafunguye amaduka 19 mu buryo bwa konteyine ajyanwa aho akorera kandi agafungurwa binyuze kuri porogaramu.
Ariko, ibigo by’ubucuruzi byo mu gace ntibikeneye gukoresha ingamba zikomeye nk’izo kugira ngo bikurure abakiriya babo kandi batsinde abahanganye mu isi y’ikoranabuhanga. Nk’uko Baleco ibivuga, hari ibikoresho biboneka ku isoko muri iki gihe, urugero nko gukora ibikorwa byo kwamamaza no gutanga serivisi ku bakiriya, kandi hamwe n’ubuhanga buto, bishobora kugira icyo bihindura ku buryo bushoboka kandi bigaha abakiriya ibihe bitazibagirana.
“Tekereza utangije ubukangurambaga bwo gukoresha ikoranabuhanga kugira ngo ukure abantu bataramenya iduka ryawe. Ushobora gutanga igabanywa ryihariye kugira ngo ushishikarize aba bantu gusura ikigo cyawe, biguha amahirwe yo kubakundisha. Ku bakiriya basanzwe basura iduka, ubukangurambaga bushobora kubashishikariza kwiyandikisha kuri chaneli yawe yo kuri interineti kugira ngo bakire amakuru, poromosiyo, n'amakuru mashya, bigatuma abantu bagura kenshi. Amahirwe yo kongera ubwitabire n'ubucuruzi ntagereranywa!” asobanura.
Baleco asobanura ko IRRAH Group iboneka mu bihugu birenga 70, ikaba ari yo iyobora igitekerezo cy’ubucuruzi bukorerwa mu gace runaka. Iyi sosiyete yafashije ubucuruzi gukora serivisi zikoresha abakiriya no guhuza abaguzi n’ibigo. Mu bisubizo byayo bishya harimo GTP Maker, ikoresha AI mu gukora abafasha b’ikoranabuhanga; Dispara Aí, ikora ubukangurambaga butuma ibicuruzwa birushaho kuzamuka; E-vendi, urubuga rw’ubucuruzi rwo kuri interineti rwakozwe neza kuri WhatsApp; na KIGI, ERP y’ingamba ihindura imicungire y’ubucuruzi mu buryo bwuzuye.
César Baleco arasoza agira ati: “Iri koranabuhanga ntirinoza imikorere gusa, ahubwo ryanatumye ubucuruzi burushaho kuba bwiza kandi bugahangana. Guhuza udushya no kwegereza ubucuruzi abantu ni byo nta gushidikanya ko ari ryo pfundo ry’intsinzi muri iki gihe gishya.”.
