Liz Lingerie, ikirango cyo muri Brezili gikomoka muri CMR Group kandi kikaba ari cyo gihanga mu myambarire y’abantu bambaye imyenda y’ibanga, yagabanyije igihe cyo gutanga serivisi ku bakiriya ku kigero cya 36% nyuma yo gushyira mu bikorwa ubuhanga bwo gukwirakwiza amakuru mu bucuruzi bwacyo bwo kuri interineti. Ibi byagezweho hakoreshejwe Whizz Agent, umukozi ushinzwe ubuhanga bwo gukora imibonano mpuzabitsina (AI) uhuza ibiganiro kandi ugurisha ibicuruzwa nk’umuntu mu buryo buboneye, ukomoka muri OmniChat, urubuga rwo kuganira ku buryo bwo gukora imibonano mpuzabitsina (AI) rwo kugurisha kuri WhatsApp - rumaze gukorera ibigo birenga 500 muri Brezili. Iyi gahunda kandi yongereye kunyurwa kw'abakiriya (CSAT) ku kigero cya 8.5% kuva cyatangira gukoresha iyi porogaramu mu gihembwe cya nyuma cya 2025.
Kubera ko serivisi ihabwa abakiriya yari igizwe n’abahanga babiri gusa kandi ikaba yari ifite imikoranire myinshi binyuze kuri WhatsApp, iki kigo cyahuye n’imbogamizi zijyanye n’umuvuduko wa serivisi, cyane cyane mu bihe by’ubusabe bwinshi, nko muri Black Friday. Ibibazo bijyanye n’uko ibicuruzwa bihagaze, gukurikirana, guhanahana amakuru, no gusubiza amakuru byagize uruhare runini mu kuvugana n’abakiriya kandi byatwaye igice kinini cy’igihe cy’ikipe, akenshi bikaba byarababuzaga gutanga serivisi zegereye kandi zihariye, kandi byafataga amasaha abiri mu gihe cyo gutanga igisubizo cya mbere ku mukiriya.
Kugira ngo iki kibazo gikemuke, sosiyete yafatanyije na OmniChat gushyira Whizz Agent muri WhatsApp y'umucuruzi, yibanda ku itumanaho nyuma yo kugurisha. Umuti washyizweho kugira ngo ukorere hamwe n'abashinzwe ikoranabuhanga rya AI mu buryo bwigenga kugira ngo bakemure ibibazo bikunze kubazwa no kubungabunga imiterere y'ikiganiro igihe byabaga ngombwa ko abantu bafashwa. Byongeye kandi, Whizz Agent yatangiye gukorana na Troquecommerce, urubuga rwihariye mu guhanahana amakuru, kugarura ibicuruzwa, no gusubiza ibicuruzwa inyuma - imwe mu mpamvu nyamukuru zo gutuma abacuruzi b'imideli bahura nyuma yo kugurisha.
Kuri Cris Angotti, Umuyobozi ushinzwe serivisi ku bakiliya muri Liz Lingerie, iyi gahunda yazanye inyungu zikomeye mu mikorere kandi yatangije igice gishya mu mibanire n'abaguzi. Yagize ati: “Ikibazo twari dufite kwari ugukomeza ireme n'umuvuduko wa serivisi nubwo haba hari imiterere idakomeye. Dukoresheje Whizz Agent, twashoboye gutanga ibisubizo byihuse, gutegura neza urujya n'uruza rw'abakiriya nyuma yo kugurisha, no gutanga ubunararibonye bwiza ku bakiriya bacu.”.
Muri iki gihe, ubusabe bwa serivisi 6.900 bwaranditswe, muri bwo 1.653 bwakemuwe n'umukozi ushinzwe ikoranabuhanga rya AI. Muri iki giteranyo, imanza 1.263 gusa nyuma yo kugurisha zakemuwe mu buryo bwigenga, bituma itsinda ry'abakozi ryibanda ku bibazo bikomeye kandi byihariye.
Uretse gutuma habaho uburyo bwo guhanahana no kugarura ibicuruzwa byihuse, guhuza ibikorwa byatumye iki kigo gitanga serivisi nziza ku bakiriya badakeneye kwagura itsinda ryacyo, byagabanyije kwishingikiriza ku mirimo idakomeye cyane, kandi binoza ubunararibonye bw'abakiriya, bigira ingaruka ku kunyurwa kw'abakiriya (CSAT). Mu yandi magambo, isano n'imikorere byazanye ubwisanzure mu mikorere kandi bigabanya kwishingikiriza ku mirimo isubirwamo.
Nk’uko Mauricio Trezub, Umuyobozi Mukuru wa OmniChat abivuga, uru rubanza rushimangira uburyo abakozi ba AI bashobora guhindura imikorere ya serivisi ku bakiliya, ibyo bikaba byagira ingaruka ku bucuruzi. Yongeraho ati: "Ikoranabuhanga mu by’ikoranabuhanga ntirisimbuza umuntu, ahubwo riraryongerera imbaraga. Iyo ikoranabuhanga rifashe inzira zisubiramo, amatsinda abona umwanya wo kwibanda ku aho ahindura mu by’ukuri ubunararibonye bw’abakiriya.".
