Urwikekwe rw'abashya mu gihe cy'ikoranabuhanga: barambiwe ibintu byinshi bishya, abaguzi ubu barimo kureka ubuhanga bwa gihanga (AI) bukaba ari bwo bubafatira ibyemezo

Imwe mu nkingi z'ubukungu bwa Brezili, ikaba ari nayo ifite umubare munini w'ibigo mu gihugu, ubucuruzi burimo guhinduka cyane bitewe n'iterambere ry'ikoranabuhanga, uburyo bw'ubucuruzi bubangamira, ndetse n'impinduka mu myitwarire y'abaguzi. Ni muri uru rwego rugoye ariko rufite amahirwe menshi, aho umuyobozi mukuru Paulo Brenha yatangije *Ubucuruzi bufite intego n'umusaruro - Uburyo bwo guhindura kugurisha mo agaciro n'inyungu*.

Iki gitabo ni umusaruro w'uburambe bw'umwanditsi mu myaka irenga 15 mu guteza imbere no gushyira mu bikorwa ingamba z'ubucuruzi, kwagura isoko, gucunga konti nini, no kongera inyungu mu bigo bikomeye ku isi nka Johnson & Johnson, Mondelez, Philip Morris, Bimbo, Shell Select, na Oxxo Brasil. Muri iki gihe, ayoboye kimwe mu bigo bikomeye bya Shell Lubricants muri Amerika y'Epfo.

Uyu mwanditsi w’inzobere uzwi nk’ijwi rikomeye kuri LinkedIn, afite impamyabumenyi y’icyiciro cya kabiri cya kaminuza mu buyobozi n’imicungire y’abantu mu ngamba ndetse n’inzobere mu buyobozi yakuye muri FGV, Harvard, na MIT, ahuza ubumenyi mu bya tekiniki n’uburambe bufatika kugira ngo ahindure ibitekerezo bigoye mu bitekerezo bifatika. Brenha arahamagarira abayobozi, abayobozi, n’abakozi bo ku nzego zose kongera gutekereza ku ngamba, imikorere, n’imitekerereze.

Nk’uko abivuga, impinduka zigomba guturuka ku buryo bworoshye kandi bwihutirwa: intego si ibiganiro, ni uburyo bwayo, kandi ibisubizo biramba gusa iyo biturutse ku bunararibonye nyakuri, bwa kimuntu, kandi bukozwe neza. Paulo avuga ko abaguzi ubu bahita babona imvugo idafite akamaro kandi ko ibirango byubaka akamaro gusa iyo intego yinjiriye mu muco w’imbere, ibyemezo by’ubucuruzi, n’ubunararibonye butangwa. Mu buryo nk’ubwo, avuga ko umusaruro w’imari n’ingaruka nziza atari ibinyuranye, ahubwo biruzuzanya.

Akazi gakemura ibibazo bihari ubu abayobora, bafata ibyemezo, bagurisha, kandi bakora mu bikorwa bya buri munsi by’uru rwego bahura nabyo. Abaguzi bitonze, amatsinda asaba byinshi, n’abayobozi bashyizweho igitutu n’intego z’imari, ariko kandi bakabazwa ibijyanye no guhuza, amahame mbwirizamuco, n’ingaruka, ni bimwe muri ibyo bibazo. "Muri iki gihe, amafilimi yateguwe ntabwo akisubiza ku buryo isoko rigoye," nk'uko inzobere ibivuga. "Umuti uri mu buryo buhuriweho, aho umuco w’ikigo, ubunararibonye bw’abakiriya, ubuyobozi, n’inyungu bijyana.".

Hatabayeho gukoresha imvugo isanzwe cyangwa amasezerano yoroshye, iki gitabo kigaragara cyane kubera imvugo yacyo yoroshye n'isano ifitanye n'ibikorwa. Akoresheje ingero z'ibigo nka Natura, Farm Rio, na Café La Regence, umuyobozi atanga inzira zishoboka ku bigo by'ingano zitandukanye bishaka iterambere rihoraho. Mu bice byose, ubucuruzi bufatwa nk'urusobe rw'ibinyabuzima, aho ibyemezo by'ingenzi bigira agaciro gusa iyo bigaragaye mu iduka, mu gutanga serivisi ku bakiliya, no mu mibanire n'abantu.

Mu ngingo zaganiriweho harimo gusobanura intego nk'ishingiro ry'irushanwa, inyungu zifatwa nk'igikoresho gitanga inyungu aho kuba umugizi wa nabi, uruhare rwo kuvuga inkuru mu rugendo rw'abakiriya, n'ubuyobozi nk'igikorwa cya buri munsi. Ibitekerezo ku ikoreshwa ry'ikoranabuhanga mu guteza imbere ikiremwamuntu, akamaro ko gushyira mu bikorwa, ubucuruzi, amahugurwa ahoraho, n'inshingano z'imibereho myiza nk'ingamba z'ubucuruzi nabyo biragaragara cyane.

Mu rwego rwo kubahiriza imiterere y’igikorwa cyo gutangiza, Brenha isesengura ibipimo by’imari nk’amafaranga y’inkunga, amafaranga y’inguzanyo atangwa, n’ingano y’amatike asanzwe, hagamijwe guhindura amakuru mu buryo bwo gufata ibyemezo. Anaha abasomyi igitabo cy’amabwiriza yo gushyira mu bikorwa ubucuruzi bufite intego, kirimo ibikoresho, urutonde rw’ibintu, n’uburyo bwo guhura bushishikariza itsinda ry’abacuruzi gukora ibishoboka byose kandi bugahuza ibikorwa bito bya buri munsi n’indangagaciro z’ikigo.

Ubucuruzi bufite intego n'ibisubizo byita cyane cyane ku byo abacuruzi bato n'abaciriritse bakunze kubura serivisi zo kugisha inama ariko bahura n'imbogamizi zikomeye nk'iz'imiyoboro minini. Muri iki gitabo, abareba iki gitabo bazabona uburyo bwo gusobanukirwa n'icyerekezo cyo kubaka umusaruro uhoraho uturutse ku byo bashobora kugeraho: abantu, umuco, ishyirwa mu bikorwa, n'amahitamo meza mu bikorwa byabo bya buri munsi.

Ibisobanuro bya tekiniki

Umutwe: Ubucuruzi bufite intego n'umusaruro - Uburyo bwo guhindura kugurisha mo agaciro n'inyungu
Umwanditsi: Paulo Brenha
Uwasohoye: Labrador
ISBN: 978-6550442002
Amapaji: 158
Igiciro: R$ 49.90

Aho wabisanga: Amazon