Wicomm na Wigoo batangaje ko baguze konti y'ikoranabuhanga ya Lojas Colombo, urusobe rw'ubucuruzi gakondo rwo muri Brezili, mu bufatanye bw'ingamba bwashyizweho muri Werurwe 2026 bugamije kwihutisha iterambere ry'ubucuruzi bw'ikoranabuhanga bw'iki kigo, bumaze imyaka 25 buhari. Aya masezerano agaragaza intangiriro y'uburyo buhuriweho mu buryo bw'ikoranabuhanga bw'iki kigo, bwibanda ku mikorere, ubumenyi bw'amakuru, no gukomeza iterambere ry'imikorere ya interineti.
Izi sosiyete zatoranyijwe nyuma y’inzira yo guhatana irimo ibigo byihariye mu kwamamaza ibikorwa. Ubu bufatanye bwayobowe no guhuza ingamba hagati y’ibigo mu biganiro byose. Muri iyo nzira, Wicomm, hamwe na Wigoo, ikigo gishinzwe kwamamaza mu buryo bw’ikoranabuhanga, bagaragaje icyerekezo cyabo cy’imikorere y’imiyoboro myinshi n’icyitegererezo cy’akazi gashingiye ku makuru, gashingiye ku musaruro. Umubano wa Felipe Coelho, Umuyobozi Mukuru wa Wicomm, na Lojas Colombo, aho yakoreraga mbere, na wo wagize uruhare mu gukomeza icyizere no gutsinda konti.
Byongeye kandi, icyemezo cy'umucuruzi cyatekereje ku guhuza icyerekezo cy'ingamba, ubushobozi bwo gushyira mu bikorwa, n'uburyo buhuriweho bwo gukura mu ikoranabuhanga. Muri gahunda nshya y'akazi, Wicomm na Wigoo bazakorera mu buryo buhuriweho mu bijyanye n'ikoranabuhanga ry'ikirango, bafite inshingano zirimo itangazamakuru ry'imikorere, ingamba zo gukura mu bucuruzi bw'ikoranabuhanga, ubuhanga mu gushakisha amakuru, CRM, SEO, n'ingamba zo kunoza ihinduka no guteza imbere urubuga rw'ikirango. Intego ni ugushyiraho imikorere ishingiye ku makuru yibanda ku mikorere myiza y'ishoramari mu kwamamaza no kwiyongera ku buryo burambye kw'ibicuruzwa mu ikoranabuhanga.
Mu ntangiriro z'ubu bufatanye, ingamba z'itumanaho n'ubucuruzi zizibanda cyane cyane ku kwihutisha kwaguka k'umuyoboro w'ikoranabuhanga, kongera imikorere myiza y'ibikorwa by'itangazamakuru, no gushimangira umubano w'ikirango n'abakiriya bacyo mu buryo bwo kuri interineti. Ubu buryo buhuza ibikorwa byo kubona abakiriya bashya, kongera umubare w'abakiriya bashya, no gukoresha neza abakiriya bariho. Iki gikorwa kibera mu rwego rw'iterambere ry'ibikorwa bya Lojas Colombo, byubatswe mu myaka irenga makumyabiri mu buryo bw'ikoranabuhanga, ubu bigamije kwagura uburyo bigerwaho, kugera ku bantu bashya, no kongera ubwitabire bwabyo mu turere dutandukanye tw'igihugu.
“Turi mu gihe cy’ingenzi mu iterambere ry’ubucuruzi bwacu bwa elegitoroniki kandi turimo gushaka abafatanyabikorwa bazana icyerekezo cy’ingamba n’ubushobozi bwo gushyira mu bikorwa amakuru. Twizera ko ubufatanye na Wicomm na Wigoo buzagira uruhare mu kwihutisha iterambere ryacu rya elegitoroniki no kunoza ubunararibonye bw’abakiriya mu miyoboro yacu yo kuri interineti,” uyu ni Marcello Canabal, umuyobozi ushinzwe ubucuruzi bwa elegitoroniki, isoko n’ubucuruzi bwa elegitoroniki muri Lojas Colombo.
Gutsindira iyi konti byongera kwaguka kw'isoko rya Wicomm na Wigoo. Mu myaka ya vuba aha, izi kompanyi zombi, zikora ku giti cyazo ndetse no mu bufatanye bw'ingamba, zaguriye ubucuruzi bwazo n'abacuruzi bakomeye n'inganda. Kuza kwa Lojas Colombo byongera uyu muvuduko kandi bifasha mu gukomeza guhuza imikorere y'izi kompanyi mu mishinga ijyanye no guhindura no kwihutisha ikoranabuhanga.
Urwego rw'ubucuruzi rurimo guhinduka cyane mu ikoranabuhanga, rutanga amahirwe ajyanye no kunoza imikorere, guhindura imiterere y'abantu ku giti cyabo, no gukoresha amakuru mu buryo bw'ingamba mu gufata ibyemezo. Muri uru rwego, igenamigambi rihuriweho hagati y'itangazamakuru, ikoranabuhanga, CRM, n'uburambe bw'abakiriya ririmo kwiyongera kugira ngo ryihutishe iterambere ry'ubucuruzi bushingiye ku ikoranabuhanga.
“Twishimiye cyane gutangira ubu bufatanye. Lojas Colombo ni ikirango gifite akamaro kanini mu bucuruzi bwo muri Brezili kandi ni umwe mu batangije ubucuruzi bwa interineti mu ntangiriro z’imyaka ya 2000, bishimangira ko mu myaka yashize hari ikoranabuhanga rigezweho, ubu rikaba ryinjiye mu cyiciro gishya cyo kwaguka kandi twizera ko hari amahirwe menshi yo gukura. Intego yacu ni ukubaka, hamwe nabo, ingamba zikomeye z’igihe kirekire zibanda ku mikorere no kubyaza umusaruro ubucuruzi,” ibi ni ibyavuzwe na Felipe Coelho.
Gustavo Santana, umuyobozi wungirije wa Wigoo, yongeyeho ati: “Amakipe yacu yamaze gutangira gukora ku gukoresha amakuru, ikoranabuhanga n’ubutasi bw’itangazamakuru kugira ngo ashyigikire iterambere ry’urubuga no kongera umusaruro w’ikoranabuhanga mu bucuruzi mu gihugu hose, hakurikijwe akamaro Lojas Colombo afite mu Majyepfo y’igihugu.”.
