Ulwesihlanu olumnyama luqala ngo-Agasti: abo bashiya iteknoloji kude kube kamva sele besemva kwexesha

Xa abathengi befumana ukunyuswa ngolwesihlanu olumnyama, abafane bacinge ukuba oko kuthenga kwaqala ukulungiswa kwiinyanga ezingaphambili. Umbono kukuba uNovemba ubonisa umzuzu ochanekileyo wokuthengisa, kodwa inyaniso iyahluka: iinkampani ezifezekisa iziphumo ezilungileyo zihlala ziqala ukulungiselela ngo-Agasti.

ULwesihlanu omnyama uye waba luvavanyo olukhulu lokuvuthwa kokusebenza kweenkampani. Impumelelo yomhla ixhomekeke kancinci kumaphulo okuthengisa kunye nokunye okuninzi kwisakhono sokudibanisa itekhnoloji, ulungiselelo, uluhlu lwempahla kunye neenkqubo ezibalulekileyo phambi kokuba imfuno eyongeziweyo ibeke uvavanyo lomsebenzi wonke. Olu lindelo lufanelekile ngakumbi xa kujongwa uqikelelo lokukhula kwe-e-commerce. Ngokutsho kweBrazilian Electronic Commerce Association (ABComm), i-e-commerce yaseBrazil kulindeleke ukuba ivelise i-R$ 258.4 yebhiliyoni ngo-2026, idibanisa i-Black Friday njengenye yexesha loxinzelelo olukhulu kuyo yonke iziseko zeteknoloji yokuthengisa, kwaye umngeni wokuqala uqala ixesha elide ngaphambi kokuthengisa: ikhonkco lokubonelela.

Uninzi lweemveliso ezithengiswayo ngexesha loLwesihlanu oMnyama zithunyelwa ngaphandle, ikakhulu zivela eAsia. Phakathi kwemveliso, ukuthutha elwandle, ukukhutshwa kwempahla kunye nokuhanjiswa kwelizwe, inkqubo inokuthatha i-60 ukuya kwiintsuku ze-100. Kwimeko yemfuno ephezulu yehlabathi, nakuphi na ukulibaziseka ekuthathweni kwezigqibo kunciphisa kakhulu umthamo wokuzalisa isitokhwe. Kodwa impembelelo ayipheli xa intengiso ifika kwiziko lokuhambisa. Abathengisi, abasasazi, abaqhubi bezothutho kunye nabathengisi kufuneka basebenze ngongqamaniso ukuze imveliso ifumaneke kanye xa umthengi ethatha isigqibo sokuthenga.

Kule nkqubo, itekhnoloji iba yinxalenye yomsebenzi wolungiselelo. Iinkqubo zolawulo, ukulandelwa kwebhakhowudi, ukudibanisa phakathi kwamasheya kunye ne-automation yamaziko okusasaza kwenza umehluko kwisantya apho ukuthengiswa kwempahla ehamba kuyo yonke ikhonkco. Inqaku lesibini elibalulekileyo kukuzinza kweenkqubo.

Iinkampani ezikhulileyo zihlala zithatha, kwiiveki ngaphambi koLwesihlanu oMnyama, ixesha elaziwa ngokuba ngumkhenkce wekhowudi, apho utshintsho lwesakhiwo alusayi kuphunyezwa kwiindawo zemveliso. Ingqiqo ilula: utshintsho olumbalwa ngexesha lemfuno enkulu, iyancipha umngcipheko wokungafumaneki. Oku kuthetha ukuba ukudityaniswa phakathi kwe-ERP, iqonga le-e-commerce, amasango entlawulo, iinkqubo zerhafu, iimarike kunye nabaqhubi bezothutho kufuneka zigqitywe, zivavanywe kwaye zivunywe kwiinyanga ezidlulileyo. Ukulinda u-Oktobha okanye ngoNovemba ukugqiba iiprojekthi kuthatha imingcipheko engeyomfuneko ngokuchanekileyo xa nakuphi na ukusilela kunokuthetha amawaka eodolo elahlekileyo.             

Omnye umba osoloko ungahoywa kukukhutshwa kwamaxwebhu erhafu. Ngamaxesha obunzima, unxibelelwano phakathi kweenkqubo zeshishini kunye neemeko zeSebe lezeziMali lunokuba nengxaki yokungazinzi. Xa oku kusenzeka, iinkampani ezininzi kufuneka zisebenze ngokungalindelekanga ukugcina ukuthengisa kuqhubeka. Ingxaki ayikho kwi-contingency ngokwayo, eyinxalenye yomsebenzi, kodwa kwinto yokuba imibutho emininzi ifumanisa kuphela imida yokusebenza xa sele ilungisa amawaka eodolo ngaxeshanye.

Uvavanyo lomthwalo, ukulinganisa umthamo kunye nokuqinisekiswa kokuhlanganiswa kufuneka kube yinxalenye yendlela yokulungiselela ixesha elide ngaphambi komhla wokunyusa. Ngaphaya koko, u-Agasti lelona xesha lifanelekileyo lokuphonononga imithetho yekhredithi ezenzekelayo, imigaqo-nkqubo yorhwebo, imilinganiselo yerhafu, imida yoluhlu lweempahla kunye nokuhamba kokuvunywa. Ngexesha leemfuno eziphezulu, naluphi na ukucwangciswa okungonelanga kunokuthintela ukuthengisa okusemthethweni okanye ukudala iibhotile zokusebenza okunzima ukuzilungisa ngexesha langempela.

Ngamanye amazwi, kukho imbono ephosakeleyo yokuba Black Friday iphumelele ziinkampani ezinikezela ngezaphulelo ezinkulu. Ngokwenza, ngokuqhelekileyo iphumelele ngabo balawula ukugcina umsebenzi wonke usebenza xa umthamo wokufikelela, imiyalelo kunye nokuthengiselana kwanda kwiiyure ezimbalwa. Abo balindele uNovemba ukuba balungiselele, kwiimeko ezininzi, sele bephoswe elona thuba lihle lokukhuphisana.