Esimweni se-e-commerce sanamuhla, umkhuba oye wanda kakhulu yizimakethe ezikhethekile eziku-inthanethi, ezaziwa nangokuthi izimakethe eziqondile. Ngokungafani nezimakethe ezinkulu, ezivamile, lezi zinkundla zigxila ezindaweni ezithile, zinikeza ulwazi lokuthenga nokuthengisa oluqondiswe kakhulu nolwenzelwe wena.
Yiziphi izimakethe ezikhethekile eziku-inthanethi?
Izimakethe ezikhethekile ziyizinkundla zokuxhumana nge-inthanethi ezigxile emkhakheni othile noma esigabeni somkhiqizo. Zihlanganisa abathengisi nabathengi abanentshisekelo endaweni ethile, njengemfashini eqhubekayo, imishini yezokwelapha, izimpahla zezilwane ezifuywayo, noma imikhiqizo eyenziwe ngezandla.
Izici eziyinhloko:
1. Gxila endaweni ethile noma embonini ethile
2. Ukuhlelwa komkhiqizo kanye nabathengisi
3. Izici namathuluzi alungiselelwe umkhakha
4. Umphakathi ohilelekile wabathengi nabathengisi
5. Ubuchwepheshe kanye nokuqukethwe okukhethekile
Izinzuzo Zezimakethe Ezikhethekile:
1. Kubathengi:
- Ukufinyelela ezinhlobonhlobo zemikhiqizo ngaphakathi kwendawo ethile
Ukuzethemba okukhulu ngekhwalithi kanye nokuthembeka kwemikhiqizo
- Ulwazi lokuthenga oluqondene nawe nolufanele
- Ukufinyelela ulwazi olukhethekile kanye nokuqukethwe
2. Kwabathengisi:
- Ukufinyelela ngqo kubabukeli abanesithakazelo nabafanelekayo
Ukuncintisana okuncane uma kuqhathaniswa nezimakethe ezijwayelekile
Ithuba lokwakha uphawu endaweni ekhethekile
Amathuluzi nokusekelwa okwenzelwe izidingo zomkhakha
3. Emakethe:
– Ithuba lokuba ngumholi endaweni ethile
- Ukwethembeka okukhulu komsebenzisi ngenxa yobuchwepheshe
- Amathuba okwenza imali ngezinsizakalo ezengeziwe eziqondene nomkhakha
Izinselele kanye nezinto okufanele uzicabangele:
1. Ukwakha iqembu elikhulu labathengi nabathengisi
2. Ukugcina ikhwalithi kanye nokuthembeka kwemikhiqizo
3. Ukuthuthukiswa kwezici ezithile ze-niche
4. Ukuncintisana nezimakethe ezijwayelekile kanye nezitolo ezikhethekile
Izibonelo Zempumelelo:
Izimakethe eziningana ezikhethekile ziye zachuma emikhakheni ehlukene:
I-Elo7 – Imisebenzi Yezandla Nemikhiqizo Yokudala
I-Elo7 iyimakethe ekhethekile emikhiqizweni eyenziwe ngezandla neyokudala. Le pulatifomu ixhumanisa abenzi bezinto zobuciko nabakhiqizi abancane nabathengi abanentshisekelo ezintweni ezihlukile nezenziwe ngezifiso. Inikeza imikhiqizo eyahlukahlukene, kusukela ekuhlobiseni kanye nezesekeli kuya ezintweni zephathi kanye nezipho ezenziwe ngezifiso.
I-Netshoes - Izimpahla Zezemidlalo
Nakuba ithengisa nezinye izinhlobo zemikhiqizo, i-Netshoes yaziwa kakhulu njengemakethe ekhethekile kwezemidlalo. Le nkundla inikeza imikhiqizo ehlukahlukene ehlobene nezemidlalo nokuqina komzimba, okuhlanganisa izingubo, izicathulo, imishini, kanye nezesekeli zemidlalo eyahlukahlukene.
– Imakethe Yomculo Yamahhala – Izinsimbi Zomculo
I-Mercado Livre da Música iyimakethe egxile kuphela ezingomeni zomculo kanye nemishini yomsindo. Le nkundla ihlanganisa ndawonye abathengisi bezinsimbi zomculo ezintsha nezisetshenzisiwe, izesekeli, imishini yesitudiyo, kanye nemikhiqizo ehlobene nomculo, ikhonza abaculi abangochwepheshe kanye nabangewona ama-amesha.
I-Petlove - Imikhiqizo Yezilwane Ezifuywayo
I-Petlove iyimakethe ekhethekile ngemikhiqizo yezilwane ezifuywayo. Le pulatifomu inikeza izinto eziningi ezahlukene zezinja, amakati, nezinye izilwane ezifuywayo, okuhlanganisa ukudla, amathoyizi, izesekeli, imithi, kanye nemikhiqizo yokuhlanzeka. Ngaphezu kwalokho, iphinde inikeze izinsizakalo ezifana nokubonisana nodokotela wezilwane ku-inthanethi kanye nokubhalisela imikhiqizo.
Ikusasa Lezindawo Ezikhethekile Zemakethe:
Njengoba abathengi befuna okuhlangenwe nakho kokuthenga okwenziwe ngokwezifiso futhi okuyiqiniso, izimakethe ezikhethekile kulindeleke ukuthi ziqhubeke nokukhula. Izitayela zesikhathi esizayo zingafaka:
Ukuhlanganiswa okukhulu nobuchwepheshe obufana ne-AI kanye ne-augmented reality
Ukwanda kube yizindawo ezintsha kanye nama-micro-niches
- Ukuthuthukisa imiphakathi kanye nezinsiza zomphakathi ngaphakathi kwamapulatifomu
Ubambiswano oluhlelekile nemikhiqizo kanye nabantu abanethonya kulo mkhakha
Amasu Empumelelo:
1. Thola indawo engafaneleki kahle enethuba lokukhula
2. Gxila ekudaleni ulwazi lomsebenzisi oluyingqayizivele
3. Tshala imali kubuchwepheshe kanye namathuluzi aqondene nalo mkhakha
4. Yakha umphakathi ohilelekile epulatifomu
5. Nikeza inani elengeziwe ngokuqukethwe okukhethekile kanye nezinsizakalo
Isiphetho:
Izimakethe ezikhethekile eziku-inthanethi zimelela ukuthuthuka okukhulu kwezentengiselwano ze-e, zinikeza enye indlela egxile futhi eyenzelwe wena ezimakethe ezinkulu, ezijwayelekile. Ngokuxhumanisa abathengi nabathengisi ezindaweni ezithile, lawa mapulatifomu awagcini nje ngokwenza kube lula ukuthengiselana kodwa futhi adala imiphakathi ephilayo ezungeze izintshisekelo ezihlanganyelwe. Kwabosomabhizinisi nabatshalizimali, izimakethe ezikhethekile zinikeza amathuba ajabulisayo okudala inani emikhakheni ethile, zisizakala ngesidingo esikhulayo sokuhlangenwe nakho kokuthenga okuyiqiniso nokuqondiwe.
