Ukwamukelwa kwemikhuba ye-ESG (Environmental, Social, and Governance) sekuyinto eza kuqala emhlabeni wezinkampani. Kungakhathaliseki ukuthi isisusa siwukudala umthelela omuhle emphakathini noma ukuqinisa idumela lenkampani emakethe, ama-71% ezinkampani zaseBrazil asemukele noma aqalise uhlobo oluthile lwesenzo sokuzinza. Lolu lwazi luvela ocwaningweni lwe-'ESG Panorama 2024' olusanda kukhishwa yi-American Chamber of Commerce for Brazil (Amcham).
Ngisho noma isimo sishintshashintsha, izinselele zempumelelo nokuhlanganiswa kwalezi zinhlelo ezinhlanganweni zisalokhu zinkulu kakhulu. Ngaphandle kwezithiyo ezihlobene nezinsizakusebenza, kunephuzu eliyisisekelo elivame ukunganakwa: ukuxhumana namasiko. Lokhu kusho ukuthi isihloko sidinga ukuxhunyaniswa nabaphathi, futhi ngalo mqondo, ukubandakanyeka okusebenzayo kwabaholi abaphezulu kubalulekile.
Ngokusho kombiko we-Amcham, ama-77% abaphendulile aveze indima yama-CEO njengebalulekile ekukhuthazeni uhlelo lwe-ESG ezinkampanini, okuqinisa umthwalo wemfanelo wabaphathi wokuthuthukiswa nokuqhubeka kwezenzo ngaphakathi.
Ucwaningo olwenziwe yinkampani yokubonisana yaseJalimane iRoland Berger luqhubeka nokuhlola lo mbono. Ucwaningo luqokomisa ukuthi ku-84% wabaholi abaphezulu eBrazil, ukusimama kubalulekile ebhizinisini, kodwa lokhu kwehla ku-42% uma umbuzo ofanayo ubuzwa kwabanye abasebenzi.
Umehluko ekuqondeni okwembulwe ucwaningo ubangelwa ukuntuleka kokusetshenziswa kokuzinza endleleni yokusebenza yenkampani, izinkinga zokuxhumana zangaphakathi, kanye nokuntuleka kokubambisana phakathi kwemigomo nezikhuthazo. Ku-21% walabo abaxoxiswane nabo, kubalulekile ukuphatha lesi sihloko njengento eza kuqala ngaphakathi kwesiko lenkampani.
Ukuhlanganisa i-ajenda ye-ESG
Ngaphandle kokubona ukubaluleka kwalokho okuphakanyiswayo, kunzima ukuthembela ekuvunyelweni nasekubandakanyekeni kweqembu. Ngakho-ke, ukuze imikhuba ye-ESG ifakwe ngempumelelo, kubalulekile ukuyihlanganisa nesiko lenhlangano - futhi awukwazi ukukhuluma ngamasiko ngaphandle kokucabangela wonke amazinga aphezulu.
Uma kuxoxwa ngezinhlelo ezigxile ekuhlukeni nasekubandakanyeni, isibonelo, kubalulekile ukucabangela ukuthi yiziphi izinyathelo ezizothuthukiswa ukuqinisekisa ukuthi isihloko akusona nje inkulumo-ze. Ngale ndlela, izinqubo zokuqasha nokukhetha, ukuqeqeshwa nokuthuthukiswa, kanye nezinqubomgomo zangaphakathi zokukhuthaza nokugcina ithalente, konke kuyizinto ezibalulekile okufanele zicatshangelwe.
Lokhu kuhlanganiswa kudinga ukucaca kanye nokuxhumana okuvulekile ukuze izindinganiso zihlanganiswe futhi zabelwane ngabasebenzi, amaklayenti, kanye nabatshalizimali. Ngakho-ke, kubalulekile ukubika ngezinhlelo ezenziwa ngokushicilelwa kwemibiko echaza imigomo efinyelelwe kanye nezindawo okufanele zithuthukiswe. Ngaphezu kwalokho, kunconywa ukugcina iziteshi zokuxhumana ezivulekile, okuvumela impendulo kanye neziphakamiso ezivela kubasebenzi.
Ekugcineni, kubalulekile ukuzindla ngalokho okumelelwa yilolu hlelo: yiziphi izindinganiso nezimiso inhlangano ezimisele ukuzamukela? Phela, uma uhlelo luyingxenye ye-DNA yenkampani, zonke izinqumo nezenzo kumele zibonise lokhu kuzibophezela, okuwumthwalo wemfanelo wawo wonke umuntu owakha lelo qembu.
