Ukuthenga ku-inthanethi kubusa ukuthengisa futhi akuseyona nje into ethandwayo. Sekuyinto ebonakalayo ukuthi ingxenye enkulu yokusetshenziswa kwemali ye-e-commerce yenziwa ngezinhlelo zokusebenza ze-m-commerce. Ngilandela eduze umbiko we-Adjust Mobile App Trends minyaka yonke, okuqinisa leli phuzu. Ngo-2023, kwaba nokukhula okungu-43% ekufakweni kwezinhlelo zokusebenza ze-e-commerce emhlabeni wonke, kanye no-12% eLatin America. Kungimangaza futhi ukuthi isifunda saseLatin America kwakuyisona sodwa phakathi naleso sikhathi esabhalisa ukwanda kwesikhathi esichithwa kusetshenziswa izinhlelo zokusebenza zokuthenga, sisuka kumaminithi angu-8.4 saya kwangu-8.6.
Lokhu kukhombisa ukuthi imakethe yokuncintisana ye-m-commerce iyashesha eBrazil, iba umthombo ongapheli wolwazi wokuchaza nokuthuthukisa amasu ochwepheshe bokumaketha kohlelo lokusebenza.
Imicimbi ekhethekile, njenge-Amazon Prime Day - ebanjelwa ngoJulayi - inikeza izifundo ezibaluleke kakhulu, njengoba ziyizikhathi lapho ukusetshenziswa kwezinhlelo zokusebenza kukhula khona, kwembula ulwazi olubalulekile mayelana nokuziphatha kwabathengi maqondana nemikhiqizo kanye nemikhuba yabo yokusebenzisa.
Ngosuku lwe-Amazon Prime 2024, isibonelo, inani lokufakwa kohlelo lokusebenza emakethe lenyuke ngo-18% eBrazil kanye no-7% emhlabeni jikelele, uma kuqhathaniswa nesikhathi esifanayo sonyaka odlule. Ngokuphathelene nezikhathi - okungukuthi, isikhathi umsebenzisi axhumana ngaso nohlelo lokusebenza - zikhule ngo-25% kanye no-7%, ngokulandelana. Idatha yaseBrazil iyamangalisa kakhulu uma iqhathaniswa nezibalo zomhlaba wonke.
Kungokuhlaziya kuphela lapho umuntu ebona khona amandla amakhulu emakethe yezwe, okubonisa ukuthi abathengi baseBrazil basebenzisa amathuba emicimbi emikhulu ukufaka izinhlelo zokusebenza ezintsha, beqhathanisa amanani nalawo ezinye izinhlelo zokusebenza ze-e-commerce. Lesi sibonelo siqokomisa amandla okuhlaziywa kwedatha ngesikhathi sangempela ukuze kuqhutshwe impumelelo ye-m-commerce.
Ukuze bathole ulwazi olufana nalolu kusukela esikhathini sokuthenga futhi balungele imicimbi emisha emikhulu efana ne-Black Friday, i-Cyber Monday, uSuku Lwabantwana, kanye noKhisimusi, abathengisi bezinhlelo zokusebenza kudingeka baqaphele izinto ezintsha zakamuva ekuhlakanipheni kwedatha kanye nokuhlela isenzo. Imikhuba emihle njengokuhlela izenzo kusengaphambili zeholide kanye nokushintshashintsha kwemali yokukhangisa ukuqinisekisa kokubili ukuqwashisa komkhiqizo kanye nokugcinwa kwawo, ngaleyo ndlela kufinyelele izilaleli zabo ezigabeni ezahlukene ze-sales funnel, ezinye zezindlela zokuthuthukisa isu leselula.
Ukulungiselela kubalulekile kulezi zikhathi. Ngakho-ke, kubalulekile futhi ukuba nabalingani bokulinganisa beselula (ama-MMP) nokusebenzisa amathuluzi okwenza ngokuzenzakalelayo komkhankaso angakhipha ubuhlakani bedatha futhi asize ekuhlaziyeni amamethrikhi afana nezindleko ngokufaka ngakunye, izindleko ngesikhangiso ngakunye, ubude besikhathi, izindleko ngokutholwa komsebenzisi ngakunye, kanye nolunye ulwazi oluningiliziwe. Le datha yenza ukumaketha kohlelo lokusebenza kube isayensi yangempela yokubikezela. Futhi, ngaphezu kwalokho, kusiza amaqembu ukulungisa amasu awo ngesikhathi sangempela, ukuzivumelanisa nezitayela futhi kuvame ukuwavumela ukuthi ashintshe imininingwane yesu umzuzu nomzuzu emavikini noma ezinsukwini eziholela emcimbini.
Ngamafuphi, ukuhlaziywa kwedatha kanye nokulandelela izitayela kubalulekile empumelelweni kule makethe encintisana kakhulu. Njengoba ukuhweba ngeselula kukhula kakhulu, abathengisi kumele batshale imali ekulungiseleleni ngokucophelela kanye nokusebenzisa amathuluzi okulinganisa athuthukile kanye nokuzenzakalelayo. Ngombono wami, lena yindlela kuphela abazokwazi ukuzivumelanisa ngayo nezinguquko ezidingekayo ukuze bafeze imigomo yabo endaweni ye-m-commerce enamandla.
