Ngo-2025, ezokuthutha ngeke zisaba umsebenzi oyimfihlo, kodwa zizoba ngumdlali obalulekile emasu ebhizinisi. Ukwanda kwezentengiselwano ze-e, isidingo esikhulayo sokucaca, kanye nesidingo sokusebenza kahle kushintshe kakhulu indlela izinkampani ezihlela ngayo ukugeleza kwazo kanye nendlela abathengi abahlola ngayo ulwazi lwabo lokuthenga. Ucwaningo lwamuva lubonise ukuthi, eBrazil, i-oda lithunyelwa njalo ngemizuzwana eyisikhombisa, futhi ngaphezu kwengxenye yalo ifinyelela kumakhasimende zingakapheli izinsuku ezintathu, ijubane elichaza kabusha okulindelwe futhi libeke ingcindezi kulo lonke uchungechunge lokunikezwa kwempahla.
Kodwa ekugcineni, yiziphi izifundo eziyinhloko ezishiyelwa u-2025 kulo mkhakha?
1. Ulwazi lwezokuthutha seluyingxenye yomkhiqizo.
Abathengi abasahloli kuphela lokho abakuthengayo, kodwa nokuthi bakuthola kanjani. Esimweni lapho izinsuku zokugcina ziba zifushane futhi inani lama-oda likhula njalo, uhambo lwezokuthutha selubaluleke kakhulu ekwakheni umbono womkhiqizo. Ukulandelela okunembile, ukuxhumana okusebenzayo, kanye nokulethwa okubikezelwayo akusezona izinto ezihlukanisayo kodwa kuyizinto ezidingekayo. Izinkampani ezitshale imali ekuboneni okubanzi kokusebenza zibone ukwehla kwezikhalazo, ukwethenjwa okukhulu, kanye nokwethembeka kwamakhasimende okuqinile, okufakazela ukuthi ezokuthutha manje seziyingxenye engahlukaniseki yomkhiqizo.
2. Ukuzinza akuseyona inkulumo nje; sekuyindlela yokuncintisana.
Njengoba imakethe yezokuthutha kulindeleke ukuthi ikhule ngaphezu kuka-20% ngo-2029, iqhutshwa yi-e-commerce, ingcindezi yokusebenza kahle kwemvelo ikhule kakhulu. Imizila elungiselelwe kahle, amabanga okuhamba ancishisiwe, ukupakisha okuhlakaniphile, kanye nombono ohlanganisiwe wochungechunge lokuhlinzeka sekuqalile ukuthinta ngqo izindleko, ukusebenza, kanye nedumela. Ngo-2025, kuzobonakala ukuthi imisebenzi eqhubekayo nayo iyimisebenzi esebenza kahle kakhulu, nokuthi izinkampani ezingafaki izilinganiso zemvelo ekuhleleni kwazo ezokuthutha zizobe zidlala indima ebalulekile eminyakeni ezayo.
3. Ukuzenzakalela kanye ne-AI kungenise indinganiso entsha yokusebenza.
Lo mkhakha ungene esigabeni lapho ubuhlakani bubaluleke kakhulu kunomthamo. Njengoba izibikezelo zibonisa ukuthi imakethe yezokuthutha yomhlaba wonke kufanele idlule ama-US$7.5 trillion ngo-2029, ukwamukelwa kwe-AI, ukuqondisa okuhlakaniphile, kanye nezinqubo ezenzakalelayo kuyekile ukuba umkhuba futhi sekuyinto eyenzeka nsuku zonke. Ngo-2025, izinkampani ezincintisana kakhulu zizoba yilezo ezilindele ukufunwa, izinhlelo ezihlanganisiwe, futhi zisuse izithiyo ezisekelwe kudatha. Ukuzenzakalela ekugcineni kuyekile ukuba yisithembiso futhi sekube yinhliziyo yezinqumo zokusebenza.
4. I-Black Friday ayiseyona into ehlukile, isibe yinto evamile.
Ukuziphatha kwabathengi kudale isimo esijwayelekile lapho izitayela zesikhathi esiphambili zingasezona ezesizini, kodwa zihlala njalo. Lokho okwakungumcimbi waminyaka yonke sekuphenduke ilabhorethri yokusebenza kahle okuqhubekayo. Ngo-2025, izinkampani kuzodingeka zisebenze unyaka wonke ngokunemba kanye nokushesha okufanayo okudingekayo emcimbini omkhulu wokuthengisa. Izinhlangano ezakha izivivinyo zokucindezeleka, zalungisa izinqolobane, kanye nezikhungo zokusabalalisa ezisabelayo kakhulu zakwazi ukuguqula amavolumu aphezulu abe yinzuzo yokuncintisana—ngenkathi ezinye zibhekene nokuphazamiseka nokubambezeleka. Isifundo esikhulu ukuthi ukubhekana nama-peak akuseyona into yokulungiselela, kodwa mayelana nesu.
5. Ukubambisana sekuyindlela entsha yokusebenza kahle kwempahla.
Akukho ukuxhumana okukhula kukodwa. Ubunzima bomkhakha kwenze kwaba nzima ukusebenza ezindaweni ezizimele, kanti u-2025 ukuqinisekisile lokhu ngokuqinisekile. Ukuhlanganiswa phakathi kwabathengisi, abathwali bempahla, abaqhubi bempahla, kanye nezimakethe kuye kwaba yinto ebalulekile ekunciphiseni amaphutha, ukuthola isivinini, kanye nokwenza ngcono izindleko. Ukwabelana ngedatha nokwakha imibono ehlangene yokusebenza kulethe izinzuzo ezibonakalayo kulo lonke uchungechunge futhi ikakhulukazi kumthengi wokugcina, othole ukulethwa okusheshayo nokubikezelwayo okunobunzima obuncane. Impahla yesikhathi esizayo incike komunye nomunye, futhi labo abakuqondayo lokhu bazoba nenzuzo yesakhiwo.
Ngamafuphi, u-2025 ukhombisile ukuthi ukuthutha akuseyona izindleko okufanele zincishiswe, kodwa kuyimpahla ehlelekile. Unyaka uqinisa i-ajenda ecacile: ukutshala imali ekuboneni, ezenzakalelayo, ekusimeni, kanye nokubambisana. Uma u-2025 bekuwunyaka lapho ukuthutha kwaqala khona, u-2026 uzoba unyaka wokuhlanganisa le logic entsha, lapho ukusebenza kahle, ubuchwepheshe, kanye nokuhlangenwe nakho kwamakhasimende kuhambisana khona ukuze kwakheke ikusasa lomkhakha.
*Ngu-Adriano Guardiano, uMqondisi Wokumaketha Nokuthengisa eMobiis.
