Нацыянальная агенцтва тэлекамунікацый (Anatel) revealed last Friday (21) the results of a supervision carried out on e-commerce sites, focusing on ads for mobile phones without official certification or that entered the country illegally. The action is part of a new precautionary measure published by the agency to combat piracy.
According to the report, Amazon and Mercado Livre presented the worst statistics. At Amazon, 51.52% of mobile phone ads were for non-approved products, while at Mercado Livre that number reached 42.86%. Both companies were classified as “non-compliant” and must remove the irregular ads, under penalty of fines and possible removal of the sites.
Other companies, such as Lojas Americanas (22.86%) and Grupo Casas Bahia (7.79%), were considered “partially compliant” and will also need to make adjustments. On the other hand, Magazine Luiza had no records of illegal ads, being classified as “compliant”. Shopee and Carrefour, although without disclosed percentages, were listed as “compliant” as they have already made commitments to Anatel.
The president of Anatel, Carlos Baigorri, emphasized that negotiations with e-commerce companies have been ongoing for about four years. He specifically criticized Amazon and Mercado Livre for not engaging in the collaborative process.
The supervision took place from June 1 to 7, using a scanning tool with 95% accuracy. Anatel reported that, after focusing on mobile phones, the agency will investigate other products sold illegally without approval.
The precautionary measure published today aims to give one more opportunity for companies to comply with the standards, starting with mobile phones. Anatel emphasized that other companies, in addition to the seven largest retailers mentioned, are also subject to the same requirements.
