Wicomm and Wigoo announce the acquisition of the digital account for Lojas Colombo, a traditional Brazilian retail chain, in a strategic partnership formalized in March 2026 and aimed at accelerating the growth of the brand's e-commerce, which has existed for 25 years. The agreement signals the beginning of an integrated approach within the company's digital ecosystem, focusing on performance, data intelligence, and continuous evolution of the online operation.
The companies were chosen after a competitive process involving agencies specializing in performance marketing. The partnership was driven by a strategic alignment between the companies throughout the discussions. During the process, Wicomm, together with Wigoo, a digital marketing agency, presented its vision for multichannel performance and a data-driven, results-oriented work model. The prior relationship of Felipe Coelho, CEO of Wicomm, with Lojas Colombo, where he had previously worked, also contributed to strengthening trust and winning the account.
Furthermore, the retailer's decision took into account the combination of strategic vision, execution capacity, and an integrated approach to digital growth. Within the new work structure, Wicomm and Wigoo will operate in an integrated manner in the brand's digital environment, with responsibilities that include performance media, e-commerce growth strategy, data intelligence, CRM, SEO, and initiatives to optimize conversion and evolve the brand's website. The goal is to structure a data-driven operation focused on the efficiency of marketing investments and the sustainable growth of digital sales.
At the start of this partnership, communication and marketing strategies will be primarily focused on accelerating the expansion of the digital channel, increasing the efficiency of media campaigns, and strengthening the brand's relationship with its consumers in the online environment. The approach combines actions to acquire new customers, increase conversion rates, and better leverage the existing customer base. This initiative occurs within the context of the evolution of a well-established Lojas Colombo operation, built over more than two decades in the digital environment, which now seeks to expand its reach, reach new audiences, and increase its presence in different regions of the country.
“We are at an important moment in the evolution of our e-commerce and we are looking for partners who bring strategic vision and data-driven execution capabilities. We believe that the partnership with Wicomm and Wigoo will contribute to accelerating our digital growth and further enhancing the customer experience across our online channels,” says Marcello Canabal, e-commerce, marketplace & telesales manager at Lojas Colombo.
Winning this account reinforces Wicomm and Wigoo's expansion in the market. In recent years, the two companies, which also operate both individually and in strategic partnership, have expanded their work with major retailers and industries. The arrival of Lojas Colombo adds to this movement and contributes to further consolidating the agencies' presence in relevant digital transformation and acceleration projects.
The retail sector is undergoing a significant digital transformation, opening up opportunities related to improved performance, personalization, and the strategic use of data for decision-making. In this context, more integrated planning between media, technology, CRM, and customer experience is gaining relevance to accelerate e-commerce growth.
“We are very excited about the start of this partnership. Lojas Colombo is an extremely relevant brand in Brazilian retail and was one of the pioneers in creating its e-commerce operation in the early 2000s, consolidating over the years a significant presence in the digital channel, which is now entering a new phase of expansion and we believe there is great potential for growth. Our goal is to build, alongside them, a solid long-term strategy focused on performance and generating value for the business,” says Felipe Coelho.
“Our teams have already begun working on applying data, technology, and media intelligence to support the evolution of the website and boost the digital results of the retail chain nationwide, aligned with the relevance that Lojas Colombo has in the South of the country,” adds Gustavo Santana, co-CEO of Wigoo.
