Kei te whakarewahia e 99 tētahi wāhanga hou i roto i te whakawhānui ake i tana ratonga 99Compras mā te whakarewatanga o te otinga i roto i te tāone o São Paulo me te neke atu i te 20 ngā tāone i roto i te rohe tāone nui. Mā te haumitanga o te R$ 100 miriona, ka kawea mai e 99Compras ki ngā kaihoko o te rohe tētahi wheako hou mō te hokohoko o ia rā, kua whakauruhia ki roto i te taupānga 99.
Ka whakakotahihia e te tūāpapa ngā momo hua rerekē, pērā i ngā hūpāmakete, ngā whare rongoā, ngā toa mōkai, ngā inu, ngā toa putiputi, ngā hua ataahua, ngā taonga takaro, ngā koha, me ngā taonga o te whare. Tata ki te 3,000 ngā hoa mahi arumoni i São Paulo, tae atu ki a Americanas, Atacadão, Carrefour, Cencosud, Cobasi, Coop, Nissei, Petz, St. Marche, me Ultrafarma. Hei tāpiri, neke atu i te 200,000 ngā hoa taraiwa tuku a, e tuku ana i ngā kōwhiringa tuku paerewa me ngā tuku kua whakaritea, e hanga ana i tētahi mahi kua hangaia hei whakapūmau i te kaha o te kawe, te whai huatanga o te mahi whakarite, me te tere o te ratonga puta noa i te tāone o São Paulo.
"Ka honoa mai e São Paulo te tauine, te kanorau, me te kaihoko e hono tonu ana; nō reira, ko te taenga mai ki te tāone matua o São Paulo he wā hou mō 99Compras. E hiahia ana mātou ki te whakaatu ka taea te whakakotahi i ngā utu whakataetae, te whai wāhitanga, te hiranga o te whakahaere, me te wheako rerekē i roto i te tūāpapa kotahi," te kī a Talita Poleto, te kaiwhakahaere arumoni o 99Compras.
Kei te whakatōpū te kamupene i tana whānui mā te whakarewatanga o te otinga hou i te tāone o São Paulo me te neke atu i te 20 ngā kaunihera o te rohe tāone nui, tae atu ki a Osasco, Mauá, Carapicuíba, Itaquaquecetuba, me Barueri. E whai ana tēnei nekehanga i te mahere i tīmatahia i te marama o Āperira i Goiânia (GO) ā, i haere tonu i te marama o Hune me Hūrae me tōna taenga mai ki te rohe o ABCD Paulista me Guarulhos.
E whakaata ana tēnei nekehanga i te panonitanga o ngā whanonga kaihoko o Brazil. E ai ki a Euromonitor, i piki ake te wāhi o ngā hokohoko tuihono i te whenua mai i te 5% ki te 20% i waenga i te tau 2015 me te tau 2024, e whakaatu ana i te panonitanga hanganga o te huarahi e hokohoko ai te tangata, ā, e whakakaha ana i te pūmanawa tipu o te rāngai.
I roto i ngā kaupapa whakarewatanga i São Paulo, ka whai wāhi atu ngā kaihoko ki ngā tīkitipati e tuku ana i ngā hekenga tae atu ki te R$ 99, me te tuku kore utu mō ā rātou ota tuatahi e rua, e whakakaha ana i te whakapau kaha a te kamupene ki te whakaputa whakamātautau, me te whakawhānui ake i te urunga atu ki ngā hoko o ia rā mā te wheako whakauru i roto i te taupānga 99. Kua whakaritea hoki e te kamupene ngā kaupapa whakatenatena e aro ana ki ngā taraiwa tuku hoa, me ngā whiwhinga mō ia tuku ka eke ki te R$ 20 i te wā whakarewatanga i São Paulo.
Mā te 99Compras, ka whakakaha ake a 99 i tōna tūranga hei taupānga tino pai mā te whakauru i te nekenekehanga, te whakahaere ratonga, te tuku hua, te tuku kai, me ngā ratonga pūtea ki roto i te tūāpapa kotahi. Neke atu i te 60 miriona ngā kaiwhakamahi hohe i Brazil, ka whakawhānui ake te kamupene i tōna aroaro i roto i te oranga o ia rā o ngā kaihoko, me te ahu whakamua ki te hanga i tētahi pūnaha rauropi e tino whānui haere ana.
Ka whakakoi te wāhanga rongoā i te ahunga whakamua o te tūāpapa
Kei te piki haere te rongonui o te wāhanga rongoā i te taenga mai o 99Compras ki te tāone nui. I Goiânia, e 28% o ngā hoko i mahia i runga i te tūāpapa kua riro mai i ngā rongoā, engari i Greater São Paulo, e 22% o ngā ota kua riro mai i te wāhanga, ahakoa i te wā tuatahi o te mahi. Ko te wā tuku toharite mō te ratonga he 24 meneti, ā, ko ngā taonga e pā ana ki te kai a te pēpi, ngā nāpi, te akuaku whaiaro, ngā ure, ngā whakamātautau hapūtanga, me ngā rongoā whakamamae mamae kei roto i ngā hua e tino hiahiatia ana e ngā kaihoko.
"Kua huri te whānuitanga o ngā hongere hokohoko mai i te āhua noa ki te rautaki tipu mō te hokohoko. Ka hono a 99Compras i te hangarau, te whakahaere ratonga, me te turanga kaihoko whānui hei āwhina i ō mātou hoa mahi ki te whakawhānui i ā rātou pakihi me te toro atu ki ngā hunga whakarongo hou me te ngāwari me te whai hua," te whakatau a Talita.
