I ngā tau tata nei, ko te tipu haere o te hokohoko pūkoro me te whakakotahitanga o ngā waea atamai hei huarahi matua ki te uru atu ki te ipurangi kua tino whakarerekē i te huarahi e taunekeneke ai ngā kaihoko me ngā waitohu. I tēnei horopaki, kua noho ngā tono pūkoro hei taputapu matua i roto i ngā rautaki hokohoko mamati, e āhei ai te whanaungatanga tika, hihiri, me te whaiaro ki te hunga whakarongo.
E ai ki tētahi rangahau nā AppsFlyer, ko Brazil tētahi o ngā whenua e rima o runga rawa o te ao e tāuta ana i ngā taupānga hokohoko. Haunga tēnā, kua tino piki ake te wā e pau ana i roto i ēnei taupānga, e whakaatu ana i te whanonga a te kaihoko e aro nui ana ki te whai wāhitanga, te tere, me ngā wheako whaiaro—ngā āhuatanga e rite haere ana ngā taupānga ki te tuku.
I roto i te hokohoko matihiko, te wā te mea nui. Nō reira, kua noho te tere o te whakawhanaketanga me ngā whakahoutanga taupānga hei paearu nui. Nā tēnei kua ara ake ngā tauira whakawhanaketanga tere ake i runga i ngā kōwae motuhake – e āhei ai te whakarewatanga o ngā mahi motuhake me te kore e whakararu i te taupānga katoa, e whakawhirinaki rānei ki ngā whakahoutanga nui o te toa taupānga. Mā tēnei momo hoahoa ka taea hoki e ngā tīma rerekē te mahi tahi, me te nui ake o te haumarutanga me te hua. Nō reira, ka whiwhi mana motuhake ngā waitohu ki te whakamātautau i ngā huarahi hou me te urupare pai ki ngā huringa o te mākete, ki ngā whanonga kaihoko rānei.
Te whakawhitiwhiti kōrero tika me te matatau ki te kaihoko
I roto i tētahi taiao matihiko e nui rawa ana ngā mōhiohio, he wero tonu te hopu me te pupuri i te aro o te kaihoko mō ngā waitohu. Ka tū motuhake ngā taupānga pūkoro nā te mea ka taea e rātou te whakawhitiwhiti kōrero tika, kaha, me te whaiaro. Mā roto i ngā āhuatanga motuhake me ngā rautaki kua pai te hanganga, ka taea e ngā kamupene te waihanga i ngā haerenga whanaungatanga whai kiko me te whai tikanga mō te kaiwhakamahi. Ko ētahi o ngā momo taunekeneke matua e tukuna ana e ngā taupānga ko:
● Ngā whakamōhiotanga pana whaiaro: me ngā karanga ki te mahi i runga i ngā whanonga tirotiro, ngā rā whakamaharatanga rānei.
● Ngā tuku me ngā whakatairanga motuhake: kei roto noa i te taupānga, ka piki ake te maha o ngā manuhiri me te tahuritanga mai.
●Ngā ihirangi kua whakaritea: mā ngā tohutohu, ngā akoranga, me ngā whakahoutanga hua ka tāpiri uara ki te wheako.
● Ngā kaupapa pono me ngā kaupapa utu: whakatenatena i te mahi pakihi anō me te whai wāhi mō te wā roa.
Ehara i te tuku karere anake, engari he hanga i tētahi hongere e whakaputa uara ana, e whakatū ana hoki i tētahi hononga pumau ki te kiritaki.
Te whakawhaiaro, te whakauru, me te tere: ngā pou o ngā taupānga mahi-teitei
Kāore te kaihoko o ēnei rā e hiahia noa ki te hoko; engari e hiahia ana rātou kia māramahia. Koia te take i noho ai te whakawhaiaro hei tetahi o ngā tūāpapa o te wheako pūkoro hou. Ka whakamahia e ngā taupānga o ēnei rā ngā raraunga tirotiro, te hītori hoko, tae atu ki ngā taurangi whanonga hei tuku taunakitanga whaiaro, hei whakarerekē i ngā toa hokohoko, tae atu ki te whakarerekē i te atanga taupānga kia rite ki te kōtaha o te kaiwhakamahi.
Ko ngā hangarau whakawhaiaro-ā-tinana, i mua he mea herea ki ngā kaitākaro nui o te ao, kei te ngāwari haere te uru atu, e āhei ai ngā kamupene o ngā rahi katoa ki te huri i ā rātou tono hei tūāpapa whanaungatanga hihiri. Ka whakapai ake tēnei huarahi i te whakamahinga, ā, ka whai wāhi tika ki te pikinga o te tahuritanga, te pono, me te makona o ngā kiritaki.
Ko tētahi atu āhuatanga matua ko te kaha ki te whakauru atu ki ngā taputapu me ngā tūāpapa rerekē. Ko ngā taupānga tino angitu ko ērā e mahi tahi ana me ngā pūnaha hokohoko ipurangi, CRM, ngā tūāpapa aunoa hokohoko, ngā taputapu tātari, me ngā pātengi raraunga. Mā tēnei whakaurunga ka whakarite kia rite te whakawhitiwhiti kōrero, kia whai hua te whakamahinga raraunga, me te tirohanga whānui atu ki te haerenga a te kaihoko.
He mea nui anō hoki te tere me te ngāwari. Mā ngā tauira whanaketanga modular, ka taea e ngā kamupene te whakahou i ngā āhuatanga me te tere me te haumaru, me te kore e whakararu i te pumau o te taupānga. Mā tēnei ka taea
kia kaha ake te mahi a ngā tīma hokohoko, hangarau, me ngā tīma hua ki te whakatutuki i ngā hiahia o te mākete.
Kua mutu te taupānga hei tāpiri atu ki te rautaki matihiko, ā, kua noho hei kaupapa matua. Ina pai te hanganga, ka huri hei tūāpapa taunekeneke hihiri e honoa ai te hokohoko, te hangarau, me te wheako kaiwhakamahi. Ko ngā kamupene e mārama ana ki te waea pūkoro hei miihini mō te tipu me te pono – ehara i te mea he hongere noa iho – ka whai wāhi ki te whakaputa hua pumau me te pumau. Hei whakamutunga, nui atu i te hoko, ko te mea tino nui ko te hanga hononga pono me te whai tikanga ki te kaihoko.
