E ai ki tētahi rangahau a te Brazilian Association of Electronic Commerce (ABComm), i whiwhi te hokohoko ipurangi o Brazil i te R$100.5 piriona i te haurua tuatahi o te tau 2025 anake. Nā te tipu o te rāngai i akiaki ngā haumitanga ki ngā ERP, ngā tūāpapa whakahaere, te aunoatanga, me te whakaurunga pūnaha. Ahakoa rā, he maha ngā kamupene e pāngia tonutia ana e ngā whakaroa, te mahi anō, te pikinga o ngā utu, me ngā uauatanga ki te whakanui ake i ngā mahi kia pumau.
Nā tēnei āhuatanga kua arahina ngā kaiwhakahaere ki tētahi whakatau e piki haere ana te rongonui i roto i te taiao umanga: ko te whakamāori i ngā tukanga ehara i te mea ko te hanga i tētahi mahi whai hua. Mō te maha o ngā kamupene, kua whakatauhia e te hangarau ētahi o ngā wero, engari kua whakaatuhia ngā raruraru hanganga e pā ana ki te whakahaere, ngā tukanga, me te kaha whakahaere.
E ai ki a Wagner Righetti, he tohunga hangarau e pā ana ki te whakahaere waka, te kawe waka, me te whakahaere aunoa, neke atu i te 20 tau o te wheako i roto i te rāngai me te kaiwhakaū o Orange Envios, he kamupene e tohunga ana ki te whakahaere whakahaere waka me te matauranga utanga mō ngā mahi hokohoko ipurangi, kua uru te panonitanga mamati ki tētahi wāhanga hou o te pakeketanga. "Mō te wā roa, i arotahi ngā kamupene ki te mamati i ngā tukanga me te whakauru i ngā pūnaha. He mea tika tēnei. Engari he maha ngā whakahaere i kite kāore te whakauru anake e whakaoti rapanga e pā ana ki te uaua o te whakahaere. Ko te tīmatanga noa iho tēnei," tana kī.
I puta mai te panoni i te wā e pakeke haere ana te hokohoko ipurangi. E whakaatu ana ngā raraunga mai i Neotrust i eke te moni whiwhi a te rāngai ki te R$ 282.6 piriona i ngā hauwhā tuatahi e toru o te tau 2025, he pikinga 18% ki te whakataurite ki te wā kotahi o te tau i mua. Nā tēnei tipu kua nui ake ngā hoko, engari kua piki ake hoki te uaua o ngā mahi.
I te pikinga ake o ngā ota, ngā hongere hoko, ngā rohe ratonga, me ngā tono a ngā kaihoko, ka tīmata te whakaatu i ngā herenga o ngā hanganga i mahi pai i ngā wāhanga tuatahi. Ka tīmata ngā tukanga ā-ringa, ngā ture whānui, me ngā rerengamahi uaua ki te pā ki te hua, ngā utu, me te wheako o te kaihoko.
E ai ki a Righetti, ko tētahi o ngā hapa e kitea whānuitia ana i roto i ngā mahi rahi-waenga ko te whakapono mā te hono noa i te pūnaha ERP, te toa ipurangi, me ngā kamupene kaipuke ka ranea hei pupuri i te tipu.
"Ka taea e ngā kamupene e rua te whakamahi i ngā pūnaha ōrite tonu, ā, ka puta he hua tino rerekē. Ko te rerekētanga ehara i te hangarau, engari ko te hanganga o te mahi, ngā ture i whakamahia, me te kaha ki te urutau ki ngā wero pakihi," tana whakamārama.
Ko te mahi whakahaere tetahi o ngā wāhanga e tino kitea ai tēnei āhuatanga. Ahakoa kua tata hiahiatia te whakauru i waenga i ngā tūāpapa, kāore e waiho hei painga whakataetae. Ko te mea e rerekē ai ināianei ko te mātauranga whakahaere e whakamahia ana ki te tukanga.
Kua tīmata ngā kamupene e mahi ana me ngā momo hua rerekē, ngā rohe tuku, me ngā hiahia pakihi ki te tono i ngā ture utanga motuhake, ngā paearu kawe motuhake, te whakahaere kōtaha utanga, me ngā āheinga whakaritenga whakahaere nui ake.
"Kua tino māmā noa iho te hono i ngā pūnaha. Ko te wero o nāianei ko te whakarite kia aro te mahi ki ngā āhuatanga motuhake o ia pakihi. Koinei te wāhi e pāngia ai te nuinga o ngā kamupene e ngā uauatanga, nā te mea ka tere ake te tipu o te uauatanga i te hanganga whakahaere," tana kī.
Kei tua atu i te ao hangarau te pānga. Ina kore ngā tukanga e whai i te tere o te whanaketanga, ka tīmata ngā raruraru whakahaere ki te pā ki ngā tohu pūtea, te kaha tipu, me te pai o te kiritaki. Ko ngā whakaroa, ngā rahunga whakawhitiwhiti kōrero, ngā tukunga anō, te pikinga o ngā waea tautoko, me ngā utu tāpiri ka noho hei tohu o tētahi mahi kāore i whanake i te tere rite ki te tere o ngā hoko.
Ko tētahi atu āhuatanga e whai wāhi ana ki tēnei āhuatanga ko te pikinga ake o te pēhanga mō te whai huatanga. Nā te iti haere o ngā tawhē me ngā kaihoko e tono nui ana, kua tīmata ngā kamupene ki te rapu hua me te kore e whakapiki ake i ngā tīma, e whakapiki rānei i ngā utu i te ōwehenga ōrite.
I roto i tēnei horopaki, e tohu ana ngā tohunga ko te wāhanga e whai ake nei o te panonitanga mamati ka iti ake te arotahi ki te whakaurunga hangarau, engari ka nui ake te arotahi ki te mātauranga whakahaere, te aunoatanga whakatau, me te whakawhaiaro tukanga.
Nā te Paraire Pango o te tau 2025 tonu tēnei ia i whakakaha. E ai ki ngā raraunga ahumahi, i whiwhi te hokohoko ipurangi o Brazil i te R$4.76 piriona i taua wā, he pikinga 11.2% i whakaritea ki te tau o mua. I whakaatuhia e te hua ko te kaha ki te tango i ngā rahinga nui o ngā ota me te kore e whakararu i te wheako o te kaihoko kua waiho hei painga whakataetae nui.
E ai ki a Righetti, ko ngā kamupene ka taea te pupuri i te tipu i ngā tau e haere ake nei ko ērā ka taea te huri i te hangarau hei whakahaere tino whai hua.
"He rerekētanga nui kei waenganui i te mamati me te rite ki te tipu. He mea nui te hangarau, engari me haere tahi me ngā tukanga atamai, te urutau, me te hanganga kua rite hei whakahaere i te uauatanga o te mahi. Koinei te mea e wehewehe ai ngā kamupene e kaha ana ki te whakanui i te tauine mai i ērā e tīmata ana ki te pāngia e ngā uauatanga i te wā tonu e tīmata ai rātou ki te tipu," tana whakatau.
