I whakawhānui ake a Casas Bahia Ads, te pokapū pāpāho hokohoko omnichannel o te Casas Bahia Group, i ana mahi mā te whakawhanake i tētahi rautaki omnichannel mō TCL i te wā o te Ipu o te Ao i whakauru i ngā pāpāho ā-iwi, ngā raraunga whakarongo, CRM, ngā pāpāho i roto i te toa, me ngā hoa mahi o waho hei aroturuki i te haerenga hoko katoa a te kaihoko.
I whakawhanakehia te kaupapa nei mō tētahi o ngā wā rautaki rawa atu i roto i te wāhanga whakaaturanga. I te hauwhā tuatahi o te tau 2026, ko ngā pouaka whakaata te hunga i arahi i ngā hoko a te kaihokohoko i roto i ngā taonga katoa i hokona e te kamupene. I te wā o te whakataetae, ko te tumanako kia piki ake ngā rapunga tata ki te 40%, me ngā tauira neke atu i te 65 inihi e whakaatu ana i te kaha ki te neke atu i te rua ngā hoko.
Hei whakamahi i tēnei horopaki, i whakakotahihia e Casas Bahia Ads ngā otinga pāpāho hokohoko rerekē i roto i tētahi rautaki whakauru, e whakakotahi ana i ngā pānuitanga whakaatu, ngā hua tautoko i runga i te hokohoko ipurangi, ngā tohu mamati i roto i ngā toa tūturu, me tētahi kaupapa whakatenatena e aro ana ki ngā kaihoko. Nā tēnei, i kitea a TCL i ngā wā rerekē o te haerenga a te kaihoko, e whakanui ake ana i te kitea o āna hua.
E ai ki a Guilherme Barsanti, te Tumuaki o ngā Pāpāho Hokohoko i Grupo Casas Bahia, kua whanake te rāngai, ā, i ēnei rā ka honoa te hunga whakarongo me ngā raraunga ki te tuku otinga tino whānui ki ngā waitohu. "Ehara i te mea ko ngā Pāpāho Hokohoko anake ngā pāpāho i roto i te hokohoko. I ēnei rā, ko tā mātou mahi he hono i te hunga whakarongo, ngā raraunga, me ngā hongere rerekē ki te whai i te haerenga katoa a te kaihoko, tae atu ki waho o ō mātou taiao rangatira," te kī a te kaiwhakahaere matua.
Hei wāhanga o te rautaki, i whakauruhia hoki a TikTok e te rohe hei whakawhānui ake i te whānuitanga o te kaupapa. Ko te kaupapa nei te whakamahinga tuatahi o te Branded Search Hub e te rāngai hokohoko ā-motu, he hōputu e whakakotahi ana i ngā ihirangi o te waitohu ki tētahi wāhi motuhake i roto i ngā hua rapu o te tūāpapa. I te rapunga mō "TCL," i kitea e ngā kaiwhakamahi tētahi wheako i whakawhanakehia e Casas Bahia, me ngā ataata, ngā ihirangi mai i ngā kaihanga, ngā haki, ngā karanga ki te mahi, me tētahi kōwhiringa kua whiriwhiria o ngā pouaka whakaata a te kaihanga e wātea ana hei hoko.
"He wāhi a TikTok e kitea ai ngā hua i roto i te ao tūturu, ā, ka whakarei ake te Branded Search Hub i tēnei mā te hono i te hiahia rapu a te kaiwhakamahi ki tētahi wheako waitohu rumaki. Mā te kawe mai i tēnei hōputu ki te hokohoko o Brazil mō te wā tuatahi, i roto i te mahi tahi me Casas Bahia Ads me TCL, e whakaatu ana me pēhea te hono atu a te tūāpapa i ngā waitohu me ngā kaihoko i te wā tonu o te whakatau hoko, ka huri i tō mātou hapori hei hongere tahuritanga kaha," te kī a Danielle Crahim, te kaiwhakahaere pakihi a TikTok i Brazil.
E ai ki a Dale Chen, te Kaiwhakahaere Hokohoko mō Amerika Latina i TCL, i taea e te waitohu te noho mai i te wā i kitea ai tae noa ki te whakatau hoko, me te whakamahi i te pikinga ake o te tono mō te kāwai i te wā o te Ipu o te Ao. "Ko ngā huihuinga hākinakina nui e aro ana ki te aro o ngā kaihoko. Nō reira, he mea tino nui kia whai hoa mahi ka taea te huri i te hiahia mō tētahi hua pai hei hoko, me te whakapakari i tō mātou hononga ki ngā kaihoko i roto i tētahi wā rautaki," te kī a te kaiwhakahaere o TCL.
