Ko te tikanga o te waiho i te hokohoko koha mō te Rā o ngā Pāpā tae noa ki te meneti whakamutunga e matapaetia ana ka piki ake te rahinga tuku i te 25% ki te 28% i te wiki o te Rā o ngā Pāpā i te tau 2026, ki te whakaritea ki te wā kotahi i te tau 2025. Ko tēnei matapae he wāhanga o tētahi rangahau a SuperFrete mō ngā whanonga whakahaere taonga hokohoko ipurangi, ā, e tohu ana me aro nui te tipu ki ngā rā i mua i te whakanuinga.
E whakaatu ana te rangahau kāore he pikinga āta haere. E rua wiki i mua i te Rā o ngā Pāpā, kei te tata tonu te rahinga o ngā ota ki te toharite o ia marama. Ka puta te huringa i te wiki e anga atu ana ki te Rātapu, ina tere te pikinga o ngā ota, ā, ka nui ake te pēhanga ki te rarangi taonga, te kohikohi, te tākai, te tuku, me te tuku.
Mō ngā kaihokohoko iti me te rahi-waenga, ka whakaitihia e tēnei whanonga te whai wāhi ki te whakatika i ngā hapa i te wā o te kaupapa whakatairanga. Ka taea e te korenga o ngā taonga, te whakaroa o te tuku, te wā tuku rānei i tātaitia kinotia te whakararu i ngā hoko i te wā e tino hiahiatia ana.
"Ina arotahi ngā kaihoko ki ā rātou hoko i ngā rā kua taha ake nei, me tere tonu te urupare a te tari. Mō ngā kaihokohoko iti, kāore he wāhi nui hei ārai i ngā whakaroa, hei whakarite anō rānei i ngā tukanga i ngā wā tino pukumahi. Me whakarite i mua i te wā nā te mea ko te hoko te meneti whakamutunga, engari kāore e taea te whakarite a te kamupene," te kī a Daiane Dias, Tumuaki Whakahaere Matua o SuperFrete.
E ai ki ngā raraunga mai i ABComm i kohia i roto i tētahi rangahau nā SuperFrete, i te tau 2025, i hua mai te R$ 9.51 piriona i roto i te hokohoko ipurangi o Brazil, he pikinga 14% i runga ake i te tau 2024. E 16.7 miriona ngā ota, me te utu tīkiti toharite o R$ 567. E ai ki tētahi rangahau nā Yampi i whakaputa nā Times Brasil, ko Pix te 56% o ngā tauwhitinga.
E ai ki ngā raraunga a SuperFrete, i piki ake te nui o ngā tuku i te wiki o taua rā mā te 33% i te tau 2025, he hua e 2.3 ngā wā teitei ake i te tipu o te hokohoko ipurangi whānui i taua wā. Ko ngā tūāpapa i arotahi ki ngā pakihi iti me te rahi-waenga i rēhita i te pikinga 26%.
Ko te nui o ngā tuku ka puta i te tīmatanga o te wiki
E kitea ana hoki te nui o ngā taonga i tukuna i te wiki o te Rā o ngā Pāpā i te tau 2025, e 42% o ngā taonga i tukuna i te Rā o ngā Pāpā i te Mane me te Tūrei. E kī ana tēnei ia, ka hoko ngā kaihoko i te wā e tata ana ki te whakanui, engari ka ngana tonu rātou ki te whakarite kia tae mai ā rātou ota i mua i te Rātapu.
He rite tonu te pānga o te rā ki ngā wā o te tau. I te tau 2024, i kitea he 15.5% te nui ake o ngā tuku i te wiki o te Rā o ngā Pāpā i tērā wiki. I te tau 2025, ko te pikinga he 13.6%.
Ki te whakatauritea ki ētahi atu hararei, ko te Rā o ngā Pāpā te tihi nui rawa atu o ngā ota i te tau 2025. He nui ake te pikinga ia wiki i tērā i tuhia i te Rā o ngā Whaea, i te taenga o te pikinga ki te 4.4%. I te Rā o ngā Valentine, he hekenga 8.1%, he nekehanga e pā ana ki te hiranga o ngā koha me ngā wheako kāore e whakawhirinaki ki te tuku.
Ka piki ake te whakawhirinakitanga o ngā hua ā-tinana ki ngā utu kaipuke
Mā te āhua o ngā hoko ka whakamāramahia te pēhanga ki ngā mahi whakahaere. I te tau 2025, ko ngā hū te toa o ngā hoko tuihono mō te Rā o ngā Pāpā, me te R$ 24.3 miriona. Ko ngā huaora me ngā tāpiringa i hua mai i te R$ 18.6 miriona, ko ngā hinu kakara me ngā cologne i te R$ 16.4 miriona.
Koinei ngā kāwai e whakawhirinaki ana ki ngā taonga e wātea ana, te takai rawaka, te utu tuku, me te tutuki i ngā wā kati. Mō ngā pakihi e mahi ana i runga ipurangi anake, ka uru te tuku ki roto i te tuku ki te kaihoko.
"Kāore e hiahiatia ana e ngā kaihokohoko iti te whakataetae ki ngā kamupene nui i runga i te tauine nui, engari ka taea e rātou te tū motuhake mā te whakawhirinaki me te kounga o te wheako. E hiahia ana ngā kaihoko ki te mōhio ki te nui o tā rātou utu mō te tuku me te wā e tae mai ai te koha. I tētahi rā e kaha ana te hiahia hoko, mā te tuku māramatanga, te matapae, me ngā tikanga tuku pai ka āwhina i te whakanui ake i te tahuritanga me te whakapakari i te whanaungatanga ki te kiritaki," te kī a Daiane.
E kī ana te kaiwhakahaere, mā te nui haere o te tono ka huaki ake te wāhi mō te whakamahere rautaki. Mā te whakarite i ngā taonga, te takai, te ratonga kiritaki, me ngā kōwhiringa tuku i mua i te wā, ka taea e ngā kaipakihi te waihanga i ngā tuku ātaahua ake, te whakamahi pai ake i ngā hoko kua piki ake, me te tiaki i ngā tawhē hua. Ki a Daiane, ka taea e te Rā o ngā Pāpā te whakamahi hei whai wāhitanga ki te whakamātautau i ngā kaupapa whakatairanga, te toa i ngā kiritaki hou, me te whakaoho i ngā hoko a meake nei.
I pēhea te tatau i te matapae mō te tau 2026?
Ko te pikinga i matapaetia i waenga i te 25% me te 28% i hangaia i runga i ngā tohu e rua o te mahi a SuperFrete.
Ko te tuatahi ko te tipu toharite o te 27.7% i tuhia e te tūāpapa i te whakataurite i ngā wāhanga tuatahi o ngā tau e rua kua hipa. Ko te tuarua ko te pikinga 24.9% i kitea i waenga i te Hōngongoi 2025 me te Hōngongoi 2026. Nā te huihuinga o ngā tikanga e rua i arahi ai ki te matapae me pupuri tonu te tere whakawhānui o te tūāpapa i te Rā o ngā Pāpā 2026, ā, me whakakotahi i a ia anō hei rā ā-wā me te pānga nui rawa atu ki ngā tuku i te wāhanga tuarua.
Mō SuperFrete, e whakaatu ana hoki te hua i tētahi panonitanga o te tūranga o ngā mahi kawe taonga i roto i te hokohoko īpurangi. Kāore te tuku taonga i te taahiraa i muri i te hoko, ā, kei te awe inaianei i te huringa, te whakataetae, me te wheako hokohoko.
