Ko te rapu huarahi hei whakapiki i te hua he wāhanga o te mahi a ngā kaipakihi, ahakoa te rahi o ā rātou pakihi. Ahakoa ehara i te whāinga matua mō te katoa, ko te hua te mea e ārahi ana i te whakamahere rautaki. He maha ngā huarahi hei whakatutuki i tēnei hua, pērā i te whakawhiti rauemi mata, te whakawhiti tīma, te whakamahi rānei i te hangarau hei painga mō te pakihi.
Ko te Rōpū Manaaki Manuhiri a Ruebush tētahi tauira o tētahi pakihi i taea e te hangarau te whakapiki i tana moni whiwhi ki te toru, tae atu ki te US$1 miriona ia marama. I roto i ngā otinga i whakatinanahia e te kaiwhakawhanake hōtēra pakupaku, ko te whakamahi i tētahi pūnaha CRM (Whakahaere Hononga Kaihoko) te mea tino kitea, e āhei ai rātou ki te whakakore i ngā arataki kāore i te whai tohu me te whakahaere i te tukanga hoko
Mā te tauira pakihi, i whakatūria i te tau 2012, ka taea e te iwi noa te whakatutuki i tā rātou moemoeā ki te whai hea whenua i Georgia, kei te wāhi e tūtaki ai a Ūropi me Āhia. I tēnei wā, kei te hoahoa, kei te hanga, kei te whakahaere hoki te kamupene i ngā whare tira me ngā hōtēra papai, ā, ka taea te hoko rūma, ā, ka whai hua mai i ngā rahui. Ko te wero nui rawa atu ko te whakarite i te tukanga hoko, ko te whāinga matua ko te kimi me te whiwhi kaipupuri moni.
E ai ki a David Ruebush, te kaiwhakaū o te rōpū, kāore i taea e ngā kaiwhakahaere te aroturuki i ngā mahi, ā, kāore hoki i te kitea he tirohanga whānui mō te pakihi, ā, nā tēnei i whakararu te ngaiotanga o te rāngai hokohoko. Kāore i taea te tautuhi i ngā pānuitanga, te hopu i ngā arahi, te mārama ki ō rātou wāhanga, te manatoko rānei i te haere tonu o ngā kōrero. "Kāore i taea te mārama ki ngā mea e tupu ana i roto i tētahi hoko takitahi me te kore e haere tika ki ngā kaihoko me te pātai tika," tana whakamārama.
Ko tētahi atu raruraru ko te hurihanga o ngā pānuitanga, kāore i tupu, ā, ko te mutunga iho he moumou taima me te moni. Hei whakaoti i tēnei raruraru, i rapu a David i tētahi CRM whai hua mō te whakahaere, ā, i te mutunga ka utua e ia a Kommo – Management Systems. Ko te utu whaitake tētahi o ngā mea nui i te wā e whiriwhiri ana, nā te mea he mea tika kia whakahaerea ngā whakapaunga, me te ngāwari hoki o te whakamahi, kia tere ai te ako.
He roa te tukanga hokohoko mō te rōpū, ā, i ētahi wā ka roa mō ngā tau, nā te hiahia kia whiwhi i te whakawhirinaki o te kaihoko. Heoi, nā te whakatinanatanga o te pūnaha whakahaere, i ea ngā raruraru i roto i ētahi taahiraa noa iho. "Mai i tā mātou tāpiri i a Kommo, kua tino piki ake ā mātou hoko. Tata ki te US$300,000 ia marama i mua i te whakatinanatanga, ā, i muri mai ka piki ake ki te tata ki te US$1 miriona ia marama," te kī a te Tumu Whakahaere o te rōpū.
Mā Kommo te tukanga mahi e whakahaere
Ko tētahi atu kamupene i whakamahi i tana pakihi, ā, i kite i te pikinga rua o ana hua mā te whakatinanatanga o ngā rautaki hangarau ko Investment Property Loan Exchange, e mahi ana hoki i roto i te rāngai hoko whenua. He momo "marena" te mahi a te pakihi, e ai ki tā Damon Riehl, te Tumu Whakahaere Matua o Investment Property Loan Exchange, e hono ana i ngā kaipupuri moni ki ngā kōwhiringa nama tika.
Ko te wero matua mō Investment Property Loan Exchange ko te tautoko i ngā kiritaki i roto i ngā wāhanga katoa me ngā huringa ora o te "whanaungatanga." E mano tini ngā kiritaki pea e whakatata atu ana te kamupene i ia rā, ā, me aro motuhake rātou, nā te mea me whai maimoatanga motuhake ia take. He rite tonu te otinga ki tā te rōpū Ruebush: te utu i tētahi CRM. "I hiahia mātou ki tētahi huarahi hei whakarite i tā mātou huarahi hei mahi ki ā mātou kiritaki i ngā wāhanga rerekē o te huringa ora o tēnei whanaungatanga," te mahara a Damon.
I mua i te whakamahi i a Kommo, i whakamahia e te kamupene tētahi atu pūnaha whakahaere, ā, i te roanga o te wā, kāore i whai hua nā te mea kāore i taea te whakarite, ā, kāore hoki i whakarato i te whanaketanga nui. I tēnei wā, e kī ana te Tumu Whakarae ko Kommo te āwhina i te huringa katoa, mā te whakamahi i te MailChimp, e whakauru ana i ngā kiritaki katoa mā te īmēra, e āhei ai te waihanga i ngā hunga whakarongo kia rite ki ō rātou hiahia. "Ka āwhina a Kommo i a mātou ki te whakarite i tā mātou huarahi mahi. Ka taea e mātou te whakarerekē me te whakarite kia rite ki tō mātou ao tūturu. He tino pai ki a mātou."
Ka tutuki i te mahere taketake ngā hiahia o ngā kamupene nunui
E whakamahia ana e te Rōpū Ruebush me te Investment Property Loan Exchange te mahere matatau a Kommo hei whakatutuki i ā rātou hiahia. Heoi, ka taea hoki e te mahere taketake te otinga ahakoa mō ngā kamupene nui, pērā i a Marinetrans, e mahi ana i roto i te rāngai kawe waka moana, ā, kei Singapore tōna tari matua. Ko te raru matua o te pakihi, arā, te kore o ngā raraunga me ngā tukanga aunoa, i whakatauhia mā te ohauru ki tētahi mahere taketake.
"He maha ngā taputapu whakahaere me ngā mahi maha e tika ana. Heoi, he maha o ēnei taputapu kāore e taea te whakamahi mō ngā kamupene maha. He mahere ā Kommo e aro ana ki ngā kamupene o ngā rahi katoa, mai i ngā kaipakihi moroiti me ngā pakihi iti ki ngā kamupene o te ao. Ko tētahi o ngā rerekētanga tēnei, he mea whai hua mō ngā kamupene katoa," te kī a Gabriel Motta, te kaikorero a Kommo i LATAM.
E ai ki a Marius Heyerdahl, te kaiwhakahaere hokohoko Pākehā o te kamupene, i tana whakatūnga hei kaimahi i ngā tau e ono ki muri, ko te pūnaha whakahaere anake i whakamahia ko te ripanga tātaitai. I roto i taua pūnaha ngā kiritaki katoa, ā, ahakoa i pērā tonu mō ngā tau e rua, kāore i pai mō te whakawhitiwhiti kōrero ā-roto me ētahi atu tari 22 o te kamupene.
Ko te mea i ārahi i a ia ki Kommo ko te rapu i te ngāwari o te whakamahi, e ai ki te kaiwhakahaere. "I rapu ahau i tētahi otinga e taea ai e au te whakatakoto i aku tuhipoka katoa, aku kiritaki pea, me aku kiritaki hohe ki te ipurangi. I taua wā anō, i hiahia ahau kia wātea mai ēnei mōhiohio ki taku kaiwhakahaere matua kia kite ai ia i taku mahi.".
Pērā i te pakihi tuku moni tārewa, he roa te huringa hokohoko i Marinetrans, ā, ka roa pea ngā tau, ā, te matawai tētahi atu āhuatanga i whiriwhiria hei hora i ngā hoapā huri noa i te ao. I kite a Marius i tana haerenga huri noa i te ao, i hoki mai ia me te maha o ngā kāri pakihi tūturu. I Kommo, hei utu mō te whakauru ā-ringa i ēnei raraunga ki roto i te CRM, ka taea e te Pūnaha Whakahaere te kōwhiringa ki te mamati i ngā kaiārahi, ngā hoapā, me ngā kamupene me te whakaahua tonu.
Mā te tūāpapa ka taea te waihanga i ngā tohu , koinei te mahi a Marius. I hangaia e ia ngā tohu rerekē hei wehewehe i ngā kiritaki pea mai i ngā kiritaki o nāianei; te wāhi o ngā kamupene; me te tapanga mō ia tari. Ko tētahi o ngā mea nui ko te taea te uru atu ki ngā kāri pakihi katoa mā te taupānga pūkoro, i ngā wā katoa, i ngā wāhi katoa.
Nā te whakatinanatanga o ēnei āhuatanga, ko te hua te hua. I piki ake te whiwhinga hokohoko toharite a Marinetrans mā te 10%, he tipu hauora e ai ki a Marius. "Mai i taku tīmatanga ki te whakamahi i a Kommo, kua piki ake ngā hoko i ia tau. He tino whai hua ake tā mātou pakihi, ā, ka hoki ahau ki te huarahi tika me aku tumanakohanga," tana whakanui.
