Kua whakauruhia e Raizhe, he kamupene e tohunga ana ki te hokohoko B2B me ngā Pānui LinkedIn, ngā otinga e ahu mai ana i te Matauranga Horihori (AI) hei whakarerekē i ana rautaki whakaputa arataki me te whakanui ake i te reiti tahuritanga o ngā kaupapa pānuitanga. Nā te whakamahinga o ēnei hangarau kua taea ai te waihanga i ngā mahi kaha ake me te whaiaro ake, te whakaiti i te utu mō ia arataki (CPL) me te whakanui ake i te hokinga mai o te haumitanga (ROI) mō āna kiritaki.
Mā te whakakotahi i te aunoatanga me te tātari raraunga wā-tūturu, kua hangaia e te kamupene ngā kaupapa whakatairanga tino wehewehea kia pai ai te mahi. "Kāore te AI i te āhua o muri mai; he mea tūturu kē tēnei e hanga hou ana i te hokohoko B2B. Ko ngā taputapu pēnei i a LinkedIn Ads, ina whakauruhia ki ngā raraunga i hangaia me te whakamāramahia e te AI, ka taea te whakawhaiaro i runga i te tauine kāore i whakaarohia i mua," te kī a Gabriel Preuss, te Tumu Whakarae o Raizhe me te tohunga hokohoko B2B.
E whakaū ana ngā rangahau i tēnei ia. E ai ki a McKinsey, kua āwhina te AI i ngā kamupene B2B ki te whakaiti i te CPL tae atu ki te 30%. E whakaatu ana ngā raraunga mai i LinkedIn Marketing Solutions mā te whakakotahitanga o te AI me ngā Pānui LinkedIn ka taea te whakanui ake i te ROI o te kaupapa hokohoko tae atu ki te 25%. Hei tāpiri, e whakaatu ana tētahi rangahau a Salesforce kua whakamahia kētia e te 63% o ngā kamupene B2B ngā taputapu AI hei whakawhaiaro i ā rātou wheako hokohoko i te wā tūturu, ka huri i te huarahi e taunekeneke ai rātou me ā rātou kaiārahi.
"Kei te hurihia e te AI te hokohoko B2B, kia pai ake ai te whai huatanga o ngā kaupapa whakatairanga, kia whai kiko ai, kia nui ake ai hoki te kaha ki te huri. I Raizhe, kei mua mātou i tēnei panonitanga, e āwhina ana i ō mātou kiritaki ki te whakanui ake i ā rātou hua me te hopu i ngā whai wāhitanga pakihi hou," te whakatau a Preuss.
